Transcript Fixed

Media
Management
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The Major Trends at a Glance
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The Major Trends at a Glance
 Advance of mobile communication
Mobile
1800
Mobile
subscribers
Fixed
1600
Mobile Internet
 Advance of the Internet
1400
Fixed Internet
1200
Mobile
Internet
subscribers
1000
 Bandwidth evolution
800
600
400
 Convergence of digital industries
200
0
1995
2000
2005
2010
Subscribers worldwide (millions) : Source ITU-R
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Traditional Segmentation of the
Networks and Services
Network
Telecom
Services
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Services
Fixed voice
Cable TV
Television
Data
Internet
Mobile
Mobile Voice
4
Multi-play Services on Various Networks
Network
Telecom
Services
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Services
Voice
Cable TV
Television
Data
Internet
Mobile
Other
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Multi-play
 Triple- and Quadruple-Play of Media Firms
Fixed-Line
Telephone
Broadband Internet
Fixed-Line
Television
Cox Communications and Comcast
(VoIP, Cable Modem, and Cable Television
Verizon and AT&T
Voice Telephone, DSL, IPTV, and Mobile Phone
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Mobile Telephone
MVNO
Why Multi-play?

In order to compete efficiently and maximize profits
per customer household, the service provider needs
to offer the maximum number of applications
possible to that house – (Triple and quadruple play)
Triple-play ARPU (Yankee Group, 2004)
200
180
160
140
120
100
80
60
40
20
0
Voice only
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Voice and Data
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Voice, Video, and Data
Next Wave: Next-generation Networks
(NGNs)-Ubiquitous Network: anytime,
anywhere, by anyone and anything
Network
Services
Fixed
-Twisted pair
-Cable
-Fiber
Wireless
-4G
-WiMax
Internet
IP
Platform
Data
Video
Voice
-Wibro
- UWB
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Ubiquitous Computing
 The concept of “ubiquitous computing” was first used in
1991 by Marc Weiser.
 First Paradigm: one computer for many people
(Main frame computer)
 Second Paradigm: one computer per person (PC)
 Third Paradigm: Many computers per person
(Ubiquitous computing)
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Ubiquitous Computing
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Concept of ubiquitous broadband
One Broadband Access
for one person
Many Broadband
Accesses
for one person with
different devices
Fixed
Telephone
Cellular
Phone
1G
Mobile
Broadband
Ubiquitous
Broadband
2G 2.5G 3G 3.5G
Concept of
Ubiquitous
Broadband
Portable
Internet
Fixed
Broadband
Wi Fi Fiber/DSL/Cable Modem PC
Ubiquitous
Computing
Voice
Data
PC/
Narrowband
Video
Video
PSTN
One computer
for one person
Voice
IP Network
Data
Conve4G Mobile Technology
Fixed Mobile Convergence (FMC)
Next Generation Networks (NGNs)
IP Network
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Electronic Media
 Electronic Media:
(e.g.) Radio, broadcast, cable
television, telecommunication,
broadband industries …
 Management:
A process by which individuals
work with and through other people
to accomplish organizational
objectives.
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Satellite
Broadcast
Cable
DVD/VCR
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What exactly do managers do?
 Management in the electronic
media involves a number of
individuals coordinating many
different responsibilities...
 Management Functions:
(e.g.) P-O-M-C Managerial Model
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The P-O-M-C Managerial Model
 A model of management functions
Planning: Setting the organization’s goals and
deciding how to best achieve them.
Organizing: Determining how best to group
activities and resources, including staffing.
Motivating: Motivating members to work in the best
interest of the organization.
Controlling: Monitoring and correcting ongoing
activities to facilitate goal attainment.
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Team
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Any questions?
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