Transcript Greenlight Presentation Deck - B2C Hosting v2x

B2C Hosting
March 21, 2012
Executive Summary
Business Problem:
The primary goal of the project is to provide a world class web hosting Infrastructure and web
engineering support for Sony Pictures customer facing web sites and web applications. Currently, it’s
targeted to support three major line of businesses within SPE.
-
-
-
Sony Pictures Interactive (Sonypictures.com)
- Produces award-winning content, websites and comprehensive digital marketing of Sony
Pictures Entertainment business and Production units
Crackle (SPT Crackle.com)
- SPE's premium video website featuring high quality original content and television
shows, and feature films from the studio's library
SPTI (SPTI Production and Platform Development)
- Sony Pictures Television (SPT) hosts over 70 discrete branded international websites for
AXN, Animax, and Sony Entertainment Television Worldwide
Issues with the current model are:
- Satisfactory support from SNEI
- High cost of hosting & support
2
Proposed Solution
Host the websites within SPE’s data center and create a new group, Internet Systems
Technology (IST), to support these sites.
The services provided by of IST will include:
- Systems Administrations/Engineering Service
o OS Management (Primarily LAMP stacks)
o Systems Monitoring
- Web Farm Management Service
o Virtual Hosting Management (Apache Virtual Hosting and release management)
o URLs / Redirect Management (New URL redirect and update)
o File Management (Web content publishing management)
o Scheduled Publishing Management (Web content publishing management)
- Network Management Service
o Web Hosting Network Core Infrastructure management
o Web Network Security including Firewall and Intrusion Detection management
o Network Protocol Analysis and bandwidth management for billing
o VIP and DNS update service
- Application Management Service
o Open source application management such as Tomcat, Alfresco CMS, vBulletin,
Google search
- Database Management Service
o Enterprise MySQL, and MS SQL management
- Storage/Backup Management Service
o Web Hosting Shared Storage management
o Storage and backup monitoring
3
Executive Summary
Project Costs
• Software:
• Hardware
• Internal Labor:
• External Labor:
• Other/Miscellaneous
$
0K
$ 1,073K
$
222K
$
271K
$
0K
Total Year One Costs:
$ 1,566K
FY
•
•
•
13 Project Benefits
Hard $ Benefits:
$ 1,094K
Soft $ Benefits (Error prevention): $
0K
Soft $ Benefits (Efficiencies):
$
0K
FY13 Project Benefits:
$ 1,094K
FY14
Depreciation:
$187,957
On Going Costs: $ 1,403K
FY15
$250,609
Five-year Summary and Payback
• Five-year total costs:
$8,450K
• Five-year total benefits:
$9,912K
• Five-year net benefit:
$1,461K
• Internal Rate of Return
24.7%
• Net present value @ 10%: $622K
• Payback:
37 months
This project is in the FY13 Budget
Funding Needed FY13
$ 0K
Funding Needed FY14
$ 0K
Funding Needed FY15
$ 0K
Total Project Costs
FY16
$250,609
FY17
$250,609
$ 0K
FY18
$250,609
FY19
$62,562
4
Benefits
Cost Avoidance
$1,896K
Risk Mitigation
$0


1,020K SonyPictures.Com Hosting & Support
876K Crackle.Com Hosting & Support

0
5
Project Timeline
2012
Apr
May
Jun
Jul
Aug
2013
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Hire & Build
ITS Team
Creation of
Support
Process
Infrastructure
Build Out
Migration Of
Crackle.Com
Migration of
SonyPictures.Com
Migration of
First SPTI Web Site
6
Appendix
7
Current Operating Cost
• Sony Pictures Interactive (Sonypictures.com)
– Avg. $85,000 per month to SNEI ($1.02M per year)
• Sonypictures.com - $70,000 per month (example below)
DESCRIPTION
Total Fees
Bandwidth – Backbone
Managed Storage
Production
Non-Production
TOTAL
Adam INVOICE
Sandler - $6,000
RATE
$9
$2.00
$1,565
1,155
USAGE
142.8
3,560.0
27
15
•
• Games Network – $10,000
UNITS TOTAL
Mbps
GB
Instance
Instance
$1,285
7,120
42,255
17,325
$67,985
• Crackle
– Avg. $73,000 per month ($876K per year)
• $63,000 per month to Level 3 Colocation datacenter in Emeryville
• $10,000 per month to SNEI for Systems/Network Support
– Crackle expects to reduce their hosting budget drastically, if they can
move out of Level 3 datacenter. They expect the hosting fee should be
under $45,000
• Sony Pictures Television International
– Avg. $15,000 per month ($180K per year) to CopperFrog Drupal Hosting
provider
Infrastructure Initial/Operating Cost Analysis
Initial Infrastructure Cost
Function
Description
Qty
Cost
Network Core - Cisco 6509-E Routers/Switches
2
$265,000.00
ADC (Application Delivery Controllers) - A10 5520 Load Balancer
2
$260,000.00
Network Aggregate (TOR) Switches - Cisco Nexus 5010 (10G and 1G) with 10G SFPs
7
$100,000.00
Network
Enterprise Network Firewall - Cisco ASA 5585-X S40 Firewall
2
$112,000.00
Out of Band Serial Console - Serial / Modem Terminal Server
1
$30,000.00
Two Factor Authentication - RSA/Secure Auth
2
$40,000.00
Storage
Network Attached Storage - NetApp 3240 or Isilon (10TB)
2
$180,000.00
Security
Change Management Auditing, Configuration Control and Compliance - Solidcore or Tripwire
Total
$987,000.00
One Time Initial/Migration Cost
Data Center
Rack and Cable Plant build out - 8 Racks, 4 Ports FOP and 24 UTP back to Network
$30,000.00
Network
ARIN (America Registry for Internet Numbers) - AS(Autonomus System) and Address Space Request
$5,000.00
Network
Network 10G Circuit - Initial Circuit Installation
$1,000.00
Network
Network PDU Installation
$20,000.00
Migration
External Load Testing Service for the Migration
$20,000.00
Total
$76,000.00
Operating Expenses (Yearly)
Internal Labor Internal Labor (5 FTEs - $76.00 per hour rate)
$790,400.00
Network
DNS Management for external DNS
$50,000.00
Network
2 x Redundant Carriers 10G Network Circuit
$96,000.00
Tool
Incident/Service Ticket Management Systems
$5,000.00
8 Racks (@$25.75 per SF based on 8.5 SF per 19 inch rack - $17K per Year)
Data Center
$53,000.00
Power (@$150 per 1Kwh, assumption 20Kwh - $36K per Year)
Maintenance
Network, Storage Hardware/Software Maintenance
$250,000.00
Security
DDoS (Distributed Denial of Service) Attack Mitigation Service such as Prolexic, Verisign, Neustar
Total
$1,244,400.00
High Level Migration Plan
1.
Build out Core Infrastructure at El Segundo Datacenter
1.
2.
3.
4.
5.
2.
Validate Infrastructure fail-over
1.
2.
3.
DNS Migration (Service from SNEI to UltraDNS)
Web Farm Migration (initial Apache image migration)
Storage Migration (data migration from SNEI to SPE)
Database Migration (MySQL data migration from SNEI to SPE)
CDN Updates (Content Distribution Network updates for the new Origin servers)
Load Testing
1.
2.
3.
4.
6.
Address any critical security issues
Critical Services Migration
1.
2.
3.
4.
5.
5.
Validate BGP, HSRP, VRRP for network fail-over
Validate Server Load balancing and NAS Storage controller fail-over
Perform Infrastructure security assessment
1.
4.
Order 2 x 10G IP transit cross connect and Infrastructure Hardware
Order ARIN for AS and Portable IP space
Setup production network, VPN to peers, server farms, and storage
Setup Monitoring systems
Setup/Migrate Incident/Service ticketing systems
Prepare environment for real load simulation from the external load test vendor
Run simulated peak load along with DDoS simulation (Network, Server, and Storage fail-over
and design validation)
Make necessary design and configuration changes to the environment if needed
Run another load test for the final confirmation of the Infrastructure performance
Final Cut-over
1.
2.
3.
4.
Communicate with line of businesses
Synchronized all data from SNEI to SPE (Storage, Web/Server configuration, and Database)
DNS Cut-over
Validation