Transcript ISE CARDS INDIA LTD LOGO WITH BUKTEL FOR FIRST PAGE.

ISE CARDS INDIA LTD
(Telecom Division)
International SIM Card & Global Calling Card
ISE History
Student Exchange Cards (ISE Cards)
International Student Exchange Cards (ISE Cards), Inc. traces it's founding back to 1958 at the
University of Illinois, USA. The idea was to help students by enabling them to afford traveling by
utilizing the International Discounts offered by ISE. The company was formally incorporated in 1987 in
the State of Illinois, USA. The United States Patent and Trademark Office granted Patent number:
1,564,435 on November 7, 1989. The ISE Card is the only student identification card to attain this
accreditation and protection. Initially, ISE Cards were issued only to American students traveling
overseas. By the late 1980's ISE Cards were also issued in Asia, followed by South and Central
America, the Middle East, Europe, Canada, Australia and South Africa. Today, the ISE Card is sold in
over 80 countries around the world. The ISE Cards Inc. USA has joint-venture with ISE Cards India
Limited for Asia & Africa, ISE Cards India Limited is incorporated in 2001 under Company of Law, Govt.
of India, as public limited company.
About BukTel….
ISE Cards India Ltd., tie-up with an Canadian corporation, is supported by partners who are leading
technology providers, service providers, carriers, and network operators who have achieved years of
profitable growth and successful ground breaking work in telecom products and services and are
currently carrying yearly 500 Millions minutes of call traffic over packet-switched network.
Chairman’s Vision
It is an exciting time to be in the business world in India as the country goes through the information
revolution, industrial revolution and educational revolution in the 21st century. My vision is based on the
assumption that we have "lived" our mission statement - our purpose - and have achieved our strategic
business objectives.
Our mission & business purpose is to serve our customers and the community as a whole. We will
serve them with services & products that are innovative and more efficacious than those offered by our
competitors. Quality is delivery of increasingly higher levels of service to our customers. The BukTel
(International SIM Card & Global Calling Card) idea was to help businesses, corporate, students,
faculty-doctors & youths by enabling them to afford calling by utilizing the International SIM Card &
Global Calling Card offered by BukTel.
ISE is inspired by its vision to make a meaningful difference through the enlargement of its contribution
to the world economy. We have pledged to sustain our position as one of India's most valuable
corporations, powered by a relentless commitment to world-class performance and creation of enduring
value for the Company's stakeholders and the Indian economy. It is our unwavering belief that the
larger purpose of business is to serve society - through cutting-edge innovation that delivers the best
value to the (consumer), backed by exemplary governance that embodies the spirit of investors.
The ISE of the future will be larger and more complex than it is today. But the big difference between
ISE today and the one in the vision will be the channel partners and how we interact.
Technology & Distribution
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Designs and Develops Products, Solutions and Technologies for IP Telephony.
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Rich in intellectual properties International SIM Cards and International Calling Card.
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VoIP solutions a deployed by mid-sized telephone companies to build service platform to offer
services in many countries – including Canada, USA, Brazil, and countries in Middle East and Africa
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Selling through Special Alliance Partners world wide and in India through Areal Distributor and
Dealers
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A MVNE (Mobile Virtual Network Enabler) offering Super MVNO Program of managed services for
making international calls from mobile handsets with optimum savings of up to 75% when either
calling through local mobile network or when the user is roaming abroad
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Offers to SAP, Distributor and Dealer managed services for International SIM Cards and Prepaid
Calling Cards for making low-cost international telephone calls
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Currently handles some 40 million minutes of high quality call traffic monthly for value-added services
and general call termination to any telephone directory number in A-Z destinations. Currently servicing
more than 1 million users.
Relationships
BukTel prides itself on the excellence of technology that support its managed
services and the high standards of its service for call completion including call
origination and call termination that are switched to and carried on only premium
service routes.
BukTel has extensive carrier relationships with all major carriers and has secured
direct contracts with incumbent telephone companies of various countries and
possesses some direct routes to many hard-to-reach countries for reliable highquality call termination.
BukTel seeks to have carrier relationships with all who can provide us with
reliable good call termination service at competitive rates. We are particularly
interested in bilateral relationships where you can take advantage of the well
appointed and continually monitored good service routes that we can offer for
reliable, high-quality call termination service.
Partnering Opportunities for BukTel Managed Services
BukTel seeks to form Strategic Alliance Partnership (SAP), Distributors and
Dealers with suitably qualified companies and individuals who want to become
SAP, Distributors and Dealers to sell international telephone services and
roaming mobile telephone service for making international calls.
Telephone Technology
Complete VoIP Solutions for building Service Provisioning Platform
and Enterprise Private Telephone Network
 Softswitch
 Billing Software
 Remote Management System
for
 Prepaid Calling Cards
 Call Shops
 PC-to-Phone
 Business/Residential Subscriber Service
 Secured Wi-Fi Networks
Target Clients
Travelling Abroad:
Travelling abroad? Whether it's for business or leisure, make sure you don't
leave without your BukTel SIM Card and Global Calling Card. We provide the
best deals to match your needs when travelling abroad. We offer cost-effective,
convenient and reliable connections, and our low international roaming charges
and SIM cards are ideal for those who travel abroad frequently.
Studying Abroad:
We know that getting a post-paid mobile connection abroad can be a nightmare
for students and their parents, either paying huge deposits or needing an existing
credit history. BukTel SIM Card connections for students you can avoid all of
these problems. BukTel offers the best to you as per Students need.
Within India:
We are in process to tie-up with Indian Service Provider to allows you to enjoy
seamless connectivity within India. We have partnered with a number of affiliates
to benefit you, our customers. Whether it is earning frequent flyer miles or
enjoying free talk time, our range of offers means you can get even more from
your BukTel connection. We are also in process to tie-up with Banks to issue a
Co-branded card for the purpose of Recharge and Top-ups of our Buktel.
Key benefit to buy BukTel
No Need to have Country specific SIM Card :
Cost effective and convenient SIM solutions for your specific destination(s).
Free Data Solutions:
A cost effective solution for all your internet needs- whether you need International Data Cards or Data
Solutions for your smart phones. Free Download of X-Dialer for you with your mobile handset.
BukTel SIM Card:
Receive incoming calls Free-of-charge in 72 countries (Including all EU countries, UK)
BukTel SIM Cards:
ISE Cards India Ltd, provide you entire solution when you are moving abroad by providing lowest cost SIM
Card.
Lowest Call Rates:
Make and Receive International calls at extremely low per minute rates.
Key benefit to buy BukTel
Saving with BukTel :
Upto 90% saving on roaming in-country and abroad.
Largest Network to receive free Calls:
Receive incoming calls Free-of-charge in 72 countries.
Largest Network:
BukTel provide largest mobile operators Network with 550 operators in 200 countries.
No Hidden Cost:
BukTel Cards is a SIM Card which is know in the market for not charging hidden cost.
We make sure you can:
• Stay in touch anytime, anywhere
• Save significantly International Roaming bills
• Talk as much as you like with a Post-paid connection
• Always access our 24×7 personalized assistance which will deal with your connection related complaints,
queries and feedback
• Get your services activated before departure
Cont.
Range of Products
BukTel provides an extensive range of value-added managed services in VoIP and GSM roaming space for
making and receiving international calls at greatly reduced rates that represent savings of 55%-90%
compared to rates charged by the incumbent mobile operators.
Smart SIM (Main Features)
Revolutionary prepaid roaming GSM card with UK (+44) and Canadian number (+1 647) Option to substitute
Canadian number with your local country phone number (over 50 country phone numbers are available)
Receive FREE incoming calls on your UK number in over 70 countries Revolutionary “Concierge” service
allows you to make international calls from your hotel room at amazingly low rates starting US$0.10/minute
“Trigger” function allows connecting your calls to any other landline or mobile number Coverage and lowrates in around 200 countries.
Smart Plus SIM (Main Features)
Save up to 85% of call cost while roaming Reliable high quality GSM service Works in more than 190
countries Supports SMS, Voice Mail, GPRS, and Multi-party Call Conference Requires no change to the way
you use your GSM handset Has both a UK (+44) Mobile Number and a USA Mobile Number No charge for
receiving incoming calls when roaming in over 60 countries
Range of Products
Cont.
BukTel Global Calling Card (Main Features)
Complete VoIP-based Prepaid Calling Card Solution/Service for Voice and Real Time Fax Communication
for owners/operators of VoIP Gateways/IP Phones anywhere on the Internet or marketers/users of PPCC
without any VoIP equipment.
Reliable, High-Quality, Low-Cost Call Termination/Completion Service to any Telephone Directory Number
anywhere, Fixed Line or Mobile for Users of Fixed Line or Mobile (Cellular) Telephones.
Smart Sim
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Easy and simple to use
Receive roaming calls at less than US$0.45//minute in more than 130 countries
Coverage and low-rates in more than 173 countries
Save up to 85% on your roaming calls
Free incoming SMS
Your personal Global GSM Number (+1-416-XXX-XXXX Toronto Canada)
Caller to your Global GSM Number pays as little as US$0.05/minute or nothing
(if the call originates in Toronto)
No Line Rental, No Contract
No initial set-up fees, no commitment
No set-up charge per call
Easy, any-time credit top up
Works in most unlocked GSM phones
Great facilities for managing roaming usage
Smart Sim
Cont.
 To purchase additional credit for use with on-line payment through credit cards, Moneybookers.
 Call Cost Calculator available on-line at www.buktel.com for calculating the per minute rate or calling a
certain dialcode for country/city
 On-line user name & password protected access at www.buktel.com to view Call History
 Prepaid Credit Token of various amounts for charging up the credit balance to cover air-time usage
Smart Plus Sim
 Save up to 85% of call cost while roaming.
 Reliable high quality GSM service.
 Works in more than 190 countries.
 Supports SMS, Voice Mail, GPRS, and Multi-party Call Conference .
 Requires no change to the way you use your GSM handset.
 Has both a UK (+44) Mobile Number and a USA Mobile Number
 No charge for receiving incoming calls when roaming in over 60
countries
Smart Sim With ISE Global Discounts Card
• Main Fearures.
• Get Unlimited Discounts Worldwide.
• Save upto 50% Discounts Throughout Year.
• Get US$ 2000 Medical Coverage Worldwide.
• Get upto US$ 5000 as Evacuation Coverage.
• 24 Hours Worldwide Travel Protection.
• Global Calling Card Save Upto 70-85% on calls.
• Countries Where Discounts Available :• EUROPE, AMERICA, ASIA, OCEANIA & AFRICA.
Get Permanent Discounts in all most Anything & Everything, Anywhere in India and all around the World.
To Know More About The Benefits, Click Here
Smart Plus Sim With ISE Global Discounts Card
• Main Fearures.
• Get Unlimited Discounts Worldwide.
• Save upto 50% Discounts Throughout Year.
• Get US$ 2000 Medical Coverage Worldwide.
• Get upto US$ 5000 as Evacuation Coverage.
• 24 Hours Worldwide Travel Protection.
• Global Calling Card Save Upto 70-85% on calls.
• Countries Where Discounts Available :• EUROPE, AMERICA, ASIA, OCEANIA & AFRICA.
Get Permanent Discounts in all most Anything & Everything, Anywhere in India and all around the World.
To Know More About The Benefits, Click Here
BuKTel Global Calling Card
Complete VoIP-based Prepaid Calling Card Solution/Service for Voice
and Real Time Fax Communication for owners/operators of VoIP
Gateways/IP Phones anywhere on the Internet or marketers/users of
PPCC without any VoIP equipment.
Reliable, High-Quality, Low-Cost Call Termination/Completion
Service to any Telephone Directory Number anywhere, Fixed Line
or Mobile for Users of Fixed Line or Mobile (Cellular) Telephones.
How does Prepaid Calling Card Operation work
As a PPCC service provider, operating a VoIP Gateway/Switch, you would arrange to have printed for sale
Prepaid Calling Cards of certain designs and of certain face value (please refer to the section on printing of
PPCC cards below).
The card has printed on it 2 pieces of essential information: (a) the telephone number the customer is to
dial to reach the VoIP gateway/switch and (b) a card number , also known as PIN (Personal Identification
Number) that is a unique number that is required by the PPCC service platform for authentication (or
validation) as to whether or not the caller (customer) should be permitted to use the service in the first
place.
Upon positive authentication, the PPCC service platform then voice-prompts the caller to enter the
Destination Number (DN) of the telephone number that he/she wants to reach.
The PPCC service platform calculates the maximum length of time the caller has for the call based on the
amount of credit in his/her account and the per minute rate applicable to the DN and then informs the caller
of it.
Generally the call flow is as follows:
 Gateway/switch (GS) answers the call from the user
 GS plays the greeting prompt
How does Prepaid Calling Card Operation work
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Cont.
GS plays "Please enter your account number"
GS collects the digits of the account number dialed by the user
GS sends the account number to BukTel Service Platform (ESP)
ESP verifies the account number from the GS
ESP sends the verification result and account balance to GS
GS plays "Your account balance is ..."
GS plays "Please enter the destination number followed by pound"
GS collects the digits of the destination number dialed by the user
GS sends the destination number to ESP
ESP verifies the destination number and calculates the maximum call duration
ESP sends the maximum call duration to GS
GS plays "The maximum duration for this call is..."
GS routes the call
GS plays "You have one minute remaining in this call" when (if) the elapsed duration of the call is one
minute less than the maximum
 GS waits for the end of the call
 GS sends the CDR (Call Details Record) to ESP
 ESP saves the CDR from GS
THANK YOU
(Telecom Division)
3/106, 1st Floor Vivek Khand-3, Gomti Nagar, Lucknow-226010 (U.P.) INDIA
Tel. : +91-522-2303663,2303664; Fax : +91-522-2397710;
E-mail : [email protected] ; [email protected], Web : www.buktel.com ; www.isecard.co.in,