Transcript Powerpoint Template and Structure

Deliver Your Solutions Through Carrier
Networks & Watch Your Profit Grow!
May 16, 2007
Steven Maroulis
Nortel
William Streit
IBM
NORTEL NETWORKS CONFIDENTIAL
PG 1
Agenda
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The Converged Network Opportunity
The Nortel/IBM Alliance
Nortel Introduction / Focus
Key Applications Focus
The SOA Opportunity
Service Delivery Platform Focus / Tooling
The Ecosystem Opportunity for Partners
Partner Program
Benefits / Responsibilities for Ecosystem Partners
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Telecom Challenges
 Reduce operational expense
 Find new sources of revenue and profit
 Move to next generation networks
 Improve the customer experience
Source: 2006 IBM Global CEO Survey
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Telecom Challenges
 Reduce operational expense
 Find new sources of revenue and profit
 New competitors
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 Converging ecosystem
 Move to next generation networks
 Improve the customer experience
…with Innovation often being driven by new competitors and ecosystem players
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The Changing Environment: Then and Now
Now
Then
Multiple services on
different technologies
1 Product
1 Technology
Voice, Text, Video, Data
Own the process
top to bottom
Collaboration
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Nortel and IBM IMS Alliance Overview
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• Carrier VoIP and
Softswitch Leader
• SIP Communications
Experience
• Wireless and Wireline
Core IP and Access
Networks
• Network Security
Expertise
• Professional Services
• Service Delivery
Platforms Experts
• Service Creation
Environment
• Industry Leader in
Middleware & SOA
• Industry Leader in
Servers
• Industry Leader in
Systems Integration
Ecosystem
• 100+ Nortel Application
Developer Partners
• Wide variety of devices
and clients
• Standards Compliant
• Mass Market
Availability
• Best-In-class service
enablers
• Pre-integrated solutions
for rapid development
…to Deliver an End-to-End IMS Solution!
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Nortel Carrier Portfolio Strategy
 Develop a horizontally integrated Services Delivery environment that allows
service deployment independent of underlying network architecture (PSTN,
Wireless, Cable, IMS)
 Enable the migration of existing VoIP network elements to IMS to minimize
CAPEx
IMS, Application Enablers &
SOA Mediation
Enterprise
Data
Wireline
Wireless
SOA / Web Services Applications
Network Applications
Core
Access
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Nortel VoIP and Multimedia Solutions
Superclass
Softswitches
CS 1500
Series
Media
Server
AS
5200
CS 2000
Series
MS
ENET
Multimedia
Applications
Server
MS
2000
Element
Management
IEMS
SS7
Network
Universal
Signaling
Point
IW
Gateway
MCS Client
(multimedia
)
TDM
Peripherals
IP Network
Hybrid Interworking
IP to other
carriers
H.3
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SIP
SIP
Unistim
Border
Control
Point
NCS
H.248
TGCP
Trunk
Gateway
MG
15000
H.248
CS 1500
Gateway
Access
Gateway
MG
9000
H.248
MGC
P
SIP
IP lines
(Centrex IP)
Carrier
Hosted
CMTS
IAD
Standard Line Interfaces
POTS, xDSL, video
MTA
IP PBX
Key System
H.323 Terminal
(VoIP VPN)
Enterprise
TDM Trunks
Carrier or Enterprise
Class 4
Long Distance
Legacy Peripherals
and remotes
TR-08, GR-303, LCM/RLCM
Class 5
Residential /
Business
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Cable
VoBB
Nortel SIP / VoIP / IMS leadership (March 2007)
 Nortel ranked #1 in Carrier IP Telephony with 23% share during
Q3 '06 (note: we ranked 9 points above our closest competitor).
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Source:
Dell'Oro, IP Telephony Carrier Total Worldwide (3Q06)
 Nortel has sold nearly 40,000,000 Carrier VoIP ports worldwide
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Source: Nortel sales data though 1Q06 Trunk ports + Class 5 RTUs
 Nortel has over 1000 SIP Enabled Systems in-service in Carrier
Networks globally
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Source: Nortel
- CS 2000 Capable of SIP – 319 "Live" in service (183 XA-Core based CS 2000 and
136 Compact PCI based CS 2000 – Compact)
- DMS-10 600 Series Capable of SIP - 677 nodes in service
- MCS 5200 with SIP – 87 nodes in service
 Nortel Global Services Team has planned and installed 1000s
Carrier VoIP and Multimedia systems worldwide.
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Source: Nortel Global Services Team
Nortel is number one vendor worldwide for carrier VoIP solutions
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Q3 2006 NGN Market Share
Overall Carrier Packet Voice (revenue)
Nortel 23%
Nortel
Cisco
Others
30%
Siemens
Cisco 14%
Sonus
Ericsson
Lucent 5%
Huawei
Huawei 7%
Ericsson 7%
Siemens 7%
Sonus 7%
Lucent
Others
Nortel is the overall global leader in the Carrier VoIP Market.
source: Dell’Oro Group “Q3 2006 IP Telephony Carrier Market Share”
• #1 in Worldwide Carrier Voice over Packet 2005
(Dell’Oro)
• #1 in Worldwide Softswitches 2005 (Dell’Oro)
• #1 in Worldwide Media Gateways 2005 (Dell’Oro)
• #1 in Worldwide Voice over IP Gateways 2005
(Dell’Oro)
• #2 in Worldwide Voice over ATM Gateways 2005
(Dell’Oro)
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Largest telecom provider in US to replace TDM
network with Packet network (Verizon)
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First North American deployment of carrier grade
Local Tandem VoP network (Verizon)
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First deployment full-featured long distance VoIP
network - US (MCI)
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First deployment of significant Class 4/5 local
network transformation to VoP (Sprint)
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First global cable VoIP deployment (Kabel BW)
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23 out of 48 cable operators building their own VoIP
networks have selected Nortel
Nortel Carrier Developer Program
Successful VoIP Program
10+ years program experience
3rd party certification with Nortel
Multiple Tiers of Partners
Includes CS 2000 and MCS 5200
115 Members registered
110 Licenses issued
101 certified products
Extensive IMS Testing
Extensive Customer Trial Testing
Standards test fest commitment
Includes all IMS Categories
175+ interoperability test scenarios
60+ venders engaged for testing
60+ client/device test scenarios
50+ application/enabler tests
 An Expanded Developer Program for IMS
 Delivers Extensive Ecosystem of IMS Options
 Covers All Elements of the IMS Architecture
 Provides “Best In Class” Service Options
 Let’s Customer Choose IMS Partners
 Standards Based Toolkits Available Online
Launched Q4, 2006
Partner IOT Programs
IBM-Nortel Joint Developer Program
Joint Solution IOT Labs
Nortel Certification at IBM Labs
Recruitment and Promotion
Education & Enablement
Online Resources
Launched February, 2007
OPEN
An Advanced Developer Program to Meet Evolving Customer Need
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VoIP and IMS Developer Program Open Interfaces
3rd Party AS 2000 AS 5200
MCS 5200
Application Servers
CS 2000
ISC
Sh
Enablers
MG 15000
Presence, XDMS, Billing
HSS 1000
to other
carriers
MGC 2000
Subscriber Data
Media Gateway Control
ISC
BCP 7200
CSC 1000
Call Session
Controller
Gm
Native IMS SIP Clients/Devices
PES 2000
PSTN Emulation
FFTP
HFC
DSL
MG 15000
MG 9000
Broadband Access
WiFi
WiMAX
Cell
Standard Line
POTS, ISDN
PBX
Key System
H.323 Terminal
(VoIP VPN)
Enterprise
IP-PBX
TDM Trunks
Carrier or Enterprise
Class 4
Long Distance
Legacy Peripherals
and Remotes
IPTV
TR-08, GR-303, LCM/RLCM
IP-Phone
MTA/
IAD
Laptop
Class 5
Comprehensive list of Interfaces available for download
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Pocket
PC
Cell
Phone
What are the benefits of joining?
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Access to dedicated test facilities
Access to downloadable IMS Specifications
Access to Technical Documentation and Whitepapers
Professional staff and technical assistance to resolve problems
Dedicated partner manager
Showcase of applications at Nortel’s IMS
Customer Experience Demo Centres
 Higher quality products for your Customers
Focus on enabling mass deployment of IMS based services
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Levels of Interoperability Testing
Nortel has different ranges of interoperability depending on your customer requirements.
Registered validates a basic feature set.
This allows your products to be considered on
Carrier proposals that require Nortel interoperability.
Compatible is more comprehensive and involves
testing with wider range of end-points.
Carriers generally consider this level of testing as
the level of IOT required prior to integrating into their
network. Upon completion of compatible testing you
get the right to use a Nortel Compatible brand mark
on your product
Distinct IOT levels, depending on Customer requirements
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What are the steps to join?
 Typical lead times from initial engagement to actual lab testing are
under 6 weeks
 Actual test time takes 3-6 weeks and can vary widely depending on
device complexity, features and problems found.
1. Join the Nortel Developer program by
2. Request a quote for services
3. Download the specifications
4. Sign the standard test agreements
5. Issue PO and schedule testing
6. Execute test plan, document results
visiting nortel.com/developer
Easy to sign up and schedule testing
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Clients & Devices
Transport Layer
Control Layer
Applications Layer
Nortel IOT - 175+ Interoperability Events and growing
Applications & Enablers
Core Infrastructure
IMS Core
NNI
Transport
Transit
Networks
Gateways
Access
User Equipment
PSTN &
Cell Networks
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IBM’s Vision
Converged Ecosystem
 Become a “keystone” within the emerging
converged ecosystem and enable individual
players to participate successfully within it.
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Telecom
IP core networks
IPTV, wireless
Broadband, WAN
Access /
Consumer bandwidth
Helping drive innovation
Improving member
competitiveness
Supporting the introduction
of new players and new
business models as they arise
Ultimately increasing the overall
vitality of the ecosystem
Electronics
PCs, Smart-phones
PVR, games consoles
Faster, cheaper chip
technology
Battery technology
IT
Services
Suppliers
Network Equipment
ISVs,,Systems
Integrators, IT
Suppliers,
Middleware
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Media
Rich content
Digital Rights Mgt
Branding
Packaging
Broadcasting
Applications
Middleware
Web services
Managed Services
Helping to Shape Next Generation Networks
IBM is a Leader in IT & Industry Related Standards
Application
Server
Parlay
JCP
ETSI
Session
Control
3GPP
3GPP2
MSF
Liberty
Alliance
OMA
Over 160 business
integration technology patents
Transport &
Endpoint
W3C
IETF
SIP Forum
OSGi
OSS / BSS
Integration
Physical
TMF
DMTF
Web Services-I
OASIS WSDM
OASIS
WS-Security
ITU-T
IPCC
Blade Center
First Web Services Gateway
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First integrated
private UDDI directory
The Telecommunications Industry Network
Tapping ISVs to Bring Solutions to Market Faster
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Next Generation Network Architectures
Migrating the Network to a Lower Cost Structure
Modular service
components
Standardized interfaces
Reusable service
functionality means faster
time-to-market and
creates new feature
combinations
Standards-based
connectivity between
network layers and
integrated BSS/OSS
systems
Common platform
Simplified administration
and management
Control across all elements,
control of revenue, security,
and costs. Supports selfprovisioning and care
Simplified, standards-based,
carrier grade services
platform, separate from
underlying transport network
The application of a Service Oriented Architecture (SOA)
to the Telecom Network
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The Framework for Building Next Generation SDPs
IBM Service Provider Delivery Environment - SPDE
Service Delivery Environment
Service Execution
Service Choreography
User Service Domain
Creation,
Modelling,
Lifecycle
Management
Service
Deployment
Environment
Prototyping,
Packaging,
Testing,
& Deploying
M2M
Services
Content
Services
IPTV
Services
Services Brokerage Domain
Network Delivery Domain
Mobile & Fixed
User Device Domain
Device Client
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Service
Management
Domain
Content,
Subscriber,
Service,
And Device
Management
Process Choreography
Service
Creation
Environment
IMS
Services
Process Choreography
IN
Services
Operations
Support &
Business
Support
Systems
Fulfilment,
Assurance,
Billing
IBM Software - supporting the NGN service lifecycle
Enabling flexible creation, delivery and management of next generation IP-based services
Establish a Unified Service
Creation Environment
Integrate composite
services
Deploy and run converged
service applications
RUP Plug-in for IMS
SIP Toolkit
Converged SIP/HTTP App Server
Presence Server
IMS Connector
Telecom Web Services Server
Deliver customized service
content across multiple devices
Monitor and manage next
generation services and user
experience quality
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The Nortel and IBM alliance with other partners has created an endto-end IMS solution addressing telecom key business drivers
Service Mgmt
OSS/BSS
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Service Delivery Platform
Service plane
Control plane
Traditional
Fixed &
Mobile
Networks
Client
Transport plane
OAMP
System
Integration
Services
Service creation
Applications
Access Networks
Our Solution has successfully fused the IT and
Telecom network inflection points with core
competencies (product/services) from both firms
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IMS Service Application Focus Areas
Fixed Mobile
Convergence
Social
Networking
IMS
Infrastructure
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Gaming
Communications Enabled Applications
Consumer
SMB
Enterprise
By market area: Families, Kids, Boys,
Commerce
Horizontal
Girls, Teens, Moms
Finance related
Mobile workforce management
Location Services
Sports
Messaging
Ring tones
Calendar
Icons
Diary
Games
Gambling
Entertainment
Dating
Fleet Mgmt.,Route Tracking /Delivery
 Balance
Music
Wallpaper
 Intra-company communications
m-finance
Inquiries
Inventory Management
Quotes
Field-Services Automation/Asset
eWallet
Management
Intra-company communications
Sales-Force Automation
Publishing
Vertical
Advertising
Healthcare services/monitoring
Retail
OBO
Utility
Photo
Construction
News
Insurance
Social Networks
Legal
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Nortel and IBM Alliance Overview
Solutions Delivery Model
Solution Stage
Joint Solution Architecture
& Joint Solution Roadmap
Prospects
Resources
+ Many
More
Joint
Recruitment
Engaged
Joint Developer collaboration
Joint Dev
Programs
Enabled
Led Solution
Enablement
Joint
Labs
Verified
IBM
Products
&
Solutions
Customer Trials &
Demos
IBM Led Services
Engagement
Commercialized
Nortel
Products &
Solutions
NORTEL
Products
& Solutions
Nortel Led Services
Engagement
Nortel
Products &
Solutions
IBM
Products &
Solutions
3rd Party
ISVs
IBM
Products &
Solutions
3rd Party
ISVs
Joint
IOT
Joint
GTM
Comprehensive end-to-end Solutions Service Deliver Model
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The Nortel and IBM IMS Enablement and innovation Centers
Montpellier, France
Ottawa, ON
Beijing, China
Richardson, Texas
RTP, NC
IMS Enablement and Innovation Centers
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Host to our Developer and Interoperability Programs
Live ecosystem off partners including our end-to-end IMS Solution
Host to live customer demos and trials globally
Provide executive briefings as well as technical hands-on workshops
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Business Partner success throughout business cycle
 Build: Technical Support and Training
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Technical &
training
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Marketing
Dedicated
guidance and
nurturing
Access to leading-edge, tools resources and experts
via online, virtual environments, email/ chat/phone
or face-to-face
Integrated resources for seamless experience
 Marketing
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Marketing campaign tools that extend ISV marketing
resources
Access to IBM's telenurturing to progress ISV leads
 Collaboration
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Mature partner community with expertise across
industries, geographies and technologies
Value Networks: Formal and facilitated partner-topartner collaboration to drive new opportunities
 Selling
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Access to 40,000 person global IBM sales team
IBM Sales Connections provides simple, effective
approach for partners to access sales team and
document results
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Next Steps
Sign up
Get Enabled
Let’s go to market together !
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THANK YOU !
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