Transcript Communications-Enabled Applications IDC Briefing Delivering

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Communications Enabled Applications –
An Evolution to the Next Value Plane?
Peter Carbone
Vice President, SOA, Office of the CTO
OASIS Symposium - Open Standards 2008
April 29, 2008
BUSINESS MADE SIMPLE
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Nortel Confidential Information
A Changing Industry Landscape
Disruptions & Transformations
Industry
Focus/Era
1990-1995
1996-2000
2001-2007
2008-2013
Connectivity
Network
Build-out
Intelligence
& Mobility
On-Demand
Pervasive
Broadband
Facilities centric
Information centric
Information
Interaction
Nodal/Product
System/Service
New Players, Business Models and Values
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New Era
Services -> Experience
Social Networking
Virtual Worlds
SecondLife
Facebook
Online Gaming
World of Warcraft
Reunion.com
Warhammer
Habbo Hotel
MySpace.com
EverQuest
Webkins
Cyworld.com
It’s About Networking…
Not Networks
Gaia
Bridging Real and Virtual Worlds
Rapid evolution, competition and innovation
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Ultima
Competing Business Interests
A challenge for standards development
Service Provider - Portal
Pure Play – Application
• Verisign
• Google
• Yahoo
• SAP
• Oracle
Facebook
Cyworld.com
Reunion.com
MySpace.com
SecondLife
World of Warcraft
Warhammer
Habbo Hotel
Webkins
Gaia
Device/Consumer
Electronics
EverQuest
S/W Infrastructure/ Solutions
• IBM
• Microsoft
• Nortel
• RIM, Nokia
• Apple
• Nintendo, Sony
Network Infrastructure - Solutions
Alcatel-Lucent
Ericsson
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Ultima
Cisco
Nokia
Nortel
Evolution of Communication
From infrastructure to application
VoIP
Network
Convergence
Communications
Convergence
IP
Telephony
Unified Communications
(SIP)
Business Application
Convergence
Communications
Enabled Applications
Network
Consolidation
Multimedia
Applications
Consistent
Experience
User
Initiated
TCO &
Virtualization
Anywhere
Anytime
Any Device
Person/Group
Productivity
Simplicity &
Effectiveness
Converged
Data Network
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Business Optimized Communications
Business Optimized
Network
Value
Event
Initiated
Business
Productivity
Evolution of the Communications Service
consumer
subscriber
Orchestration of
higher level
service
Layers
Some Form
of Layered
Architecture
Layers
Lower
Level
Services
Service 1
• Service as a vertical slice
• Specialist programmers
• Tightly-coupled, embedded environment
• Development time measured in months
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• Service as a orchestration of component
services
• IT programmers
• Loosely-coupled, orchestration environment
• Development time measured in days or
hours
The Next Value Plane
Communications Enablement
Customer
Service
Communications Enabled Application
• Integrated set of IT and Communications
technology components
• Provides communications capability to an
IT application
• Reliant upon communications technology
to accomplish objectives
Quality
Healthcare
Customer
Satisfaction
Safety
and
Security
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Communications + IT
Greater than the Sum of the Parts
Communications
Building Blocks
IT Applications
Subscriber
Profile
Presence
Call
History
Location
Click-toCall
Conferencing
Text-Chat
Video
Voice
Sharing
Web
Comms
Purchasing
Imaging
Fulfillment
Order
Entry
SAP
Billing
Healthcare
This is where it gets interesting
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E-Mail
Energy
Mgmt
Any
Vertical
Web 2.0 “Mashup”: Vulnerable Worker
> With Vulnerable Worker, I can:
> As the worker, securely record my entry & exit into client meetings
> As the operator, view the live location/meeting status of my
vulnerable worker team, click to call them on demand
> Define automated actions – reminder, first alert, … emergency
Network
ip2location
Location
• From address/#
• From connection
GPS
Meeting
Manager
Google
Earth
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Calendar
• Plan of day
Map
• By latitude /
longitude
• Geocoding
Vulnerable
Worker
Rules
Communication
• Rich presence
• IM
• Click 2 Call
Service
Provider
Operator view
• Administration
• Browser Based
• Configure
alerts/alarms
Hosted
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The Next Value Plane
Example: Team Formation
Ad Hoc/Best Effort
Precision/just in time
Static – Pre-defined
Dynamic/Engaging
Context
Intelligent
Decision
Making
situational response
Environment
Interaction negotiation
tools, assets
Context
Policy
Permissions
Orchestration
via
CEA/Web Services
Team  Time  Tools  Place
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Network Info –
ie. location,
presence, identity
 Efficiency  Safety  Survival
Some of The Key Challenges
1. ‘Re-Package’ the network assets
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Telecom in the flow
2. Resolve technical challenges
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Normalization of telecom as foundational building block
Deliver robust, scalable, and time-sensitive services in a
SOA environment
3. Bring this new CEA capability to customers
All opportunities for leadership
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Technical Challenges
Data privacy, confidentiality
and integrity
• Services X and Y may conform to
different data privacy and integrity
rules
Service Z
Service X
Orchestration
Service Y
• Expectation is that something
other than lowest common
denominator will be deliverable
(predictable and configurable)
Failure
Availability and Reliability
• All services will fail
• Availability- is the system there?
• Failure models of the Services X
and Y must be advertised to
properly provide a failure model of
the Service Z
• Reliability - does the system give the
right answer?
• MCeTECH 2008: Nortel proposes
a foundation for failure ontology
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• In the past, the emphasis placed on
each differed for communication and
IT – worlds are not converging
• Requires runtime governance models
Implementation
Functionality
Behaviour
Technical Challenges
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• Performance
• Failure
• Availability
• Reliability
• Security
OASIS
• Data privacy, confidentiality, integrity
Telecom
Member
Section
• Trusted Identity Management and
authorization
• Interoperability
• Service Management
• X-domain orchestration
• Data models
Communications Enabling EcoSystems
Mobile Applications
Normalization
Web Services
Nortel
Agile
Communication
Environment
Consumable
Web Services Social Applications
Session Control
Identity Management
User Status / Presence
Device Location
Collaborative Applications
Subscriber Charging
Service Provisioning
Account Administration
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Bandwidth policy / SLA
Security Policy
Network
Network performance data
Infrastructure
Domain and Vendor
Roaming Policy
WSDL
(XML)
Agnostic
Skills based routing
Media Conferencing
Business Process
Oracle
Sun
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Leveraging Real + Virtual
Future for Enhanced
Experience
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