Transcript fs-cdn
a leading Telecommunication Solutions Partner -1- Multi-Play Services over Broadband Networks ITU Arab Regional Workshop on Broadband Access Technologies 19-20 November, Damascus - Syria The Need for Multi-Play Services The Telecom Operator Perspective Cable Operators Mobile Operators Alternative Carriers Municipal Telecom Networks BUSINESS NOT AS USUAL -4- The End-User Perspective Subscribers’ interest for Broadband Services Productivity Lean Forward Activities Communication Entertainment 34% 35% 36% 37% 38% 39% 40% 41% 42% 43% Lean Back Activities Consumer Interest for Enhanced Broadband Services Source: Boston Research Group SERVICES NOT AS USUAL -5- What is “Triple-Play” Switched Voice Broadband IP Data Broadcast Video INTEGRATED SET OF VOICE, DATA & VIDEO SERVICES OVER A CONVERGED PLATFORM -6- The IPTV service market Global IPTV Service Revenue Forecast Billions (Source: MRG May 2007) $25 $20 $15 Asia Europe North America ROW $10 $5 $2007 -7- 2008 2009 2010 2011 The Value of “Triple-Play” Improve ARPU Differentiate from competition Strengthen market position Reduce customer churn Enhance customer satisfaction Leverage brand name to: improve revenue sharing with content providers “push” additional services (e.g. online games) attract additional advertising revenue PROFITABLE OPERATORS -8- Enablers for IPTV / Business Models Regulatory Issues Convergence brining new legal challenges to regulators fostering of competition unbundling of Local Loop (LLU) Redefining boundaries between: telecommunications and audiovisual private and public non-commercial and commercial Distinguish between ‘television broadcasting services’ and ‘information society services’ Key IPTV regulatory issue is whether it will be regulated as a data or a broadcasting service -10- Content Acquisition Issues Legal Framework? Contracting terms? Content Protection? Release Windows? Service Packaging? Contracting Rates & Revenue Guaranties? Content Sourcing? -11- Enabling IPTV / Triple Play Offerings Thus, regulatory authorities need to: Cooperate with all stakeholders (operators, content providers) to ease access to content Foster the competitive environment (market liberalization, LLU) to drive the need for differentiated services Need to distinguish the regulation of: Linear services which include all traditional TV and Radio broadcasting streamed over the Internet Non-linear audio-visual content services where the viewers decide when a specific program is transmitted -12- IPTV Service Delivery (Value) Chain Content provision Content & Rights Owners e.g. Major Studios (Hollywood , content publishers) -13- Content Aggregators Buy Content & Rights from Owners, Showtime etc. Service Delivery Network Operators Consumption Access Providers Access ISPs Providers, ISPs Provide access infrastructure e.g. ADSL, VDSL, FTTH. Operate Service Delivery Platform, OSS/BSS Customers Homes with CPEs and IP Set-topboxes “Triple-Play” Business Models Flea Market Dump Pipe Connectivity sell only No part in value chain Low risk, low cost Risk to lose brand value to Service Providers Shopping Mall Department Store Open Model Walled Garden Team-up with content providers Charging access fee + content revenue share Share revenue, risk & consumer awareness Resell of re-branded content Strong consumer relationship High ARPU Higher complexity & risk PROMOTING CONTENT NOT BROADBAND CONNECTIVITY -14- Intracom Telecom’s IPTV Vision INTRACOM TELECOM Solution Proposal WHAT fs|cdn™, Full Service Content Distribution Network WHO For Service Providers and Network Operators WHY INTRACOM, a partner of choice with a total offering LAYING THE FOUNDATIONS FOR NEXT-GENERATION CONTENT SERVICES -16- Triple-Play: The Whole Picture -17- Content running on fs|cdn™ “…the system is robust against Sophisticated Hacking. Furthermore, elements of the DRM system are robust at higher levels of hacking.” MERDAN Security Audit BUILT-IN SECURE CONTENT DISTRIBUTION -18- Triple-Play: The Whole Picture -19- fs|cdn™ Supported Services • Digital Broadcast TV & Radio • Video-on-Demand (VoD) & Audio-on-Demand (AoD) • Interactive Service Guide (ISG) • Time-shifted TV/Personal Video Recording (PVR) • Messaging/Chatting • TV Portal • Integrated Telephony Services • Interactive Custom/Niche Applications fs|cdn™: DELIVERYING NEXT-GENERATION SERVICES -20- Delivering the ultimate user experience Main Menu -21- Delivering the ultimate user experience Channel Guide -22- Delivering the ultimate user experience Program Info & Reminders -23- Delivering the ultimate user experience Video/audio on Demand -24- Delivering the ultimate user experience Program Recordings -25- Delivering the ultimate user experience Data/infotainment application -26- Delivering the ultimate user experience TV messaging -27- Delivering the ultimate user experience Online unified billing -28- Delivering the ultimate user experience User management & profiling -29- Delivering the ultimate user experience ISG Personalization -30- Delivering the Ultimate User Experience Entering the mobile space CONVERGENCE OF MULTIPLE NETWORKS (CABLE / MOBILE) – IMS INTEGRATION -31- A Successful “Triple-Play” Strategy… …should address: Flexibility Scalability Local color -32- End-user Experience Right pricing Content A Successful “Triple-Play” Strategy… …should address: Flexibility Scalability Local color -33- End-user Experience Right pricing Content INTRACOM TELECOM 19.7 km Markopoulou Ave. 19002 Peania, Athens, Greece T +30 210 667 1000 F +30 210 667 1001 www.intracom-telecom.com