Transcript Chap2-Dr.Chi - California State University, Long Beach

By
Dr. Robert Chi
Department of Information Systems
College of Business Administration
California State University, Long Beach
Internet Models
a.
Internet
Travel
Books
Trade
Auction
b.
Intranet
Company’s internal website (CSULB)
c.
Extranet
Between business partners
Internet Economy
a.
Infrastructure – AT&T
b.
Network Applications Infrastructure - AOL
c.
Intermediaries – Ebay
d.
Intercommerce – Amazon
By 2006 ½ US jobs are internet related
Terms
•
TCP/IP
b. ISP
Baseband
Broadband
- DSL
- ADSL
- Satellite
- Cable
c. Bandwidth
d. Router
e. Server
Internet Services
a. E-Mail
-SMTP (Simple Mail Transfer Protocol)
- POP (Post Office Protocol)
b.
FTP (File Transfer Protocol)
c. Telnet
d. WWW (World Wide Web)
Web address
a.
IP
b.
DNS (Domain Name Services)
c.
Domain names
d.
.com, .net, .gov, .org, .us, .info
e.
.uk, .jp
Networked Economy
a.
Competition across Industry Boundaries
b.
Competitions are occurring in a very fast pace
c.
Competition occurs between Alliances
d.
Consumer behavior is still in the early stage
e.
Industry value chains are being configured
Step Framework
1.
Investigate opportunity in an existing or new value system
Basic value types
1. Trapped value
Efficient markets
Efficient value systems
2. New to the world value
Mass customization
Virtual community
Voice over I.P
2.
Identify unmet or undeserved needs
Determine target customer segments
a.
Demographic – age, gender, ethnicity
b.
Geographic – country, city
c.
Behavioral – online/offline shopping
d.
Occasion - routine/special occasion
e.
Psycho graphic – Lifestyle
f.
Benefits – convenience, economy, quality
-
Actionable and Meaningful
Actionable
- easy to identify
- readily reached
- can be described in growth, size, profile
Meaningful
- behave similarly
Access resource requirements t deliver the offering
Resources in 3 classifications
- Customer facing
- Internal
- Upstream
Modification from B & M world to online world
1. Physical world - Virtual/Physical world
2. Activities – Capabilities
(what you are doing/what you can do)
3. Supply side- Demand side
4. Single system – Multiple system
Assess Competitive , Technology, Financial attractiveness of
opportunity
-Competitive intensity
SWOT
- Strength
- Weakness
- Opportunities
- Threats
-Customer Dynamics
- 1. Level/Magnitude of unmet need
- 2. Level of interaction
-3. Likely rate of growth
-Technology vulnerability
a. Impact of the penetration of enabling technologies
b. Impact of new technologies on the value proposition
-Microeconomics
a. Size/Volume of market (market size)
b. Projected level of profitability
Go/ No – Go Assessment