Transcript State of Unified Communications

October 10-13, 2006• San Diego Convention Center, San Diego California
Unified Communications and Beyond
Tony Rybczynski
Nortel
Director of Strategic Enterprise Technologies
www.itexpo.com
Technology
has to take
you where
you want
to go
3
Agenda
>Introduction
>3 Industry Inflection Points
>State of Unified
Communications and Beyond
>Some Take Aways
4
3 Industry Inflection Points
> Anytime anywhere
user connectivity
> Disassociation of
Rich Personal
service &
Communications
application delivery
from location
The
> Secure
Network
communications
across trust
domain
IT
Virtualization
Convergence
> Enriched
collaboration
> Identity independent
of device
> Personalization
> Network intelligence
> Software-centric UC
systems
> SOA
> Environmentallyaware applications
and processes
5
Why It’s Important To You
“An organization's ability to learn, and translate that learning into action
rapidly, is the ultimate competitive business advantage.”
Jack Welch, General Electric
Almost three-quarters of the top IT executives surveyed in CIO Insight's
July03 research on the real-time enterprise say speed to market is critical
in their industry.
These inflection points are business transformational
by
> Increasing business agility
> Improving customer engagement
> Speeding decision making and improving productivity
> Lowering the cost of doing business
6
Agenda
>Introduction
>3 Industry Inflection Points
>State of Unified
Communications and Beyond
>Some Take Aways
7
Evolution Strategy for Enterprise Today
IP
Enable
TDM
Unified
Messaging
Integrate
Desktop
IP PBX
Contact Center
Unified
Comm
Self Service
Evolve to Unified Communications with Investment Protection
8
A GLOBAL MANUFACTURING COMPANY
DEPLOYS 20000 MULTIMEDIA SIP CLIENTS
• 20000+ (65%) of
employees using SIP
multimedia clients
• Complemented by 195 IPenabled PBXs and 17 IP
Centrex switches
• 206 IP VPN Gateways for
secure Internet access from
home, hotels and WLAN
hotspots and for secure
enterprise WLAN access
from 1000 APs
• Application-aware network
running secure routing and
optical for highest QoE
• Positive business
case
• Current
investments
leveraged
• Enhanced
mobility &
productivity
• Faster decision
making across
virtual enterprise
9
100-PERSON INVESTMENT BANK FIRST TO
DEPLOY UC ACROSS THE COMPANY
> Presence and personalization
including session routing
> Centralized unified messaging with
voicemail notification to Blackberries
> Call logs (received/dialed/missed)
and
> Converged desktop and PC
Blackberry
integration
> Desktop video conferencing
> In-house conferencing on demand Cellular
> Secure access and Business
Continuity
At a Desk
30 minute closure to
client calls with
<1 year payback
PC
Collaboration
Whatever
you’re
using
Whatever
you’re
doing
Wherever
you are
Telephony
Vmail
Email
In the Air
Managed Office
On the Road
At
Home
In Town
10
Converged Solution:
IP PBX & Microsoft LCS 2005
• Unified Communications: Business Grade Telephony
with Microsoft real-time applications -Live
Communication Server 2005
Communicator
Client A
Active Directory
Communicator
Client B
LCS 2005
Integrated
Applications
PSTN
IP PBX
One petroleum company is targeting a 100,000 seat deployment
11
Nortel’s Converged Office Features:
State of the Art
Microsoft’s Office
Communicator and Live
Communications Server 2005:
Federated IM and Presence
Nortel’s Business Grade
Telephony and
Applications:
Telephony Presence
Click to Call
Click to Call via VoIP
PBX Integration / CTI
Audio/Video/Data
Nortel Business Telephony
Office and App Integration
Nortel Application Center
Open Application Interface
12
IP PBX-Microsoft Options
Alternative Middleware Solutions
- Complex and expensive middleware
components required for the solution
- Functionality limited to remote
telephony control
- No network voice calls to or from
Office Communicator
- No mobility solution (no soft-client)
- No converged desktop
- No integration: PC-PC or phone to
phone calls only
- Limited CTI feature set
- No availability for new Nortel CTI
enhancements (on old interfaces)
- No Call detail recording
More Complexity
Less Functionality
+ Nortel/Microsoft Converged
Office Solution
+ Simple direct connect solution
+ Extends Nortel redundancy
+ Integrated Voice Communications
+ Converged desktop
+ Soft-client supports mobility
+ Full client flexibility and
interoperability
+ Extends CS1000 features to OC
Client
+ SIP CTI interface for custom
application development
+ Detailed call recording
+ One-stop shop for integrating Voice
and IT infrastructures
More Functionality
Less Complexity
13
Agenda
>Introduction
>3 Industry Inflection Points
>State of Unified
Communications and Beyond
>Some Take Aways
14
“This announcement is not (just) about interoperability. This is
really about having an aligned offer in the market; that is, our
people in front of customers every day can demonstrate,
communicate, and talk about a common solution set, based on
our unified communications platform, extending up to
advanced applications and solutions, with great system
integration capability, provided by Nortel ”
Steve Ballmer CEO of Microsoft
July 18 2006
“This is a gutsy play for Nortel—accelerating the move
of our industry-leading voice technology into software
and working with the world’s software leader as part of
our broader business strategy to transform the company
into in a software and services leader”
Mike Zafirovski CEO of Nortel
July 18 2006
15
What If?
>…you could eliminate human delays in business
processes
>…you could integrate unified communications with
document and project management applications
>…you could transform your contact center into a
knowledge resource center with access to experts
anytime, anywhere
>…you could establish a common software platform
for unified communications including business
telephony and contact centers
>…you could federate with partners and suppliers and
collaborate in real-time
16
Advanced UC Solution
APIs
Business-grade Network
S I P
Business
Apps
&
Processes
PSTN GW
Business
Comm
Vertical
Solutions Business
Solutions
Active
Directory
Contact
Center
Multimedia
Conference
OCS2007 Exchange 12
Attributes
•
•
•
•
•
•
Advanced UC functionality for employees, partners, agents and customers
Software-only solution built on a highly resilient infrastructure
SIP as the interoperability standard for clients
Published APIs for communications-enabled business processes
Application-aware reliable and secure networking
Convergence Integration Service for end-to-end solution
17
Value Propositions For Enterprises
• Realize the flexibility and cost benefits of Advanced UC
– retain telephony quality of experience and legacy devices, applications
• Meet needs of distributed work force
– rich campus and WAN mobility solutions
• Increase productivity and reduce time to decision
– helping users quickly find people and communicate and collaborate
– delivering better customer service
• Communications-enabled business processes increase
customer engagement, agility and operational efficiency
• IT improves service to clients while optimizing TCO
– common platforms, autonomic networking and data center
centralization
It’s all about Reducing Time to X
18
Agenda
>Introduction
>3 Industry Inflection Points
>State of Unified
Communications and Beyond
>Some Take Aways
19
Take Aways
1. Unified Communications is here
>
>
>
>
Personal & Intuitive
Convenient & Integrated
Flexible & Trustworthy
Evolution of IP Telephony
2. IT convergence is changing the industry
>
>
IP Telephony and Unified Communications become software
applications
SOA is the application interoperability standard
3. The end game is now
>
>
Rich personal communications and collaboration
Communications-enabled business processes
20
October 10-13, 2006• San Diego Convention Center, San Diego California
Thank You
www.itexpo.com