Transcript and what is V

E-Commerce,
V-Commerce and
the Network
Convergence
Armando Barbieri
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1999: Joint Venture between Promon and CPqD
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Not for profit private lab. Spin off from Telebrás
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~970 employees
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The most important Latin American research and
development center in telecommunications.
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Branch office in San Jose, CA
 Brazilian Group founded on 1960
 Employees have 100% of stocks
 1.200 employees
 Activities in Brazil and abroad:
telecommunications
electric power
infrastructure for oil and gas,
petrochemicals, mining, metallurgical
areas
steel and manufacturing industries
public works
Trópico S.A.
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Brazilian switching manufacturer
8.5 million digital lines installed all over
Brazil ( 25% market share).
Staff around 500 employees, 40% of them
fully dedicated to product development and
support.
Investing heavily in new VoIP technologies:
– Carrier Class SoftSwitch
– IP-based Remote Access Units
– New VoIP service platforms
Trópico S.A.
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First Digital Switch in commercial operation
in Brazil
First SoftSwitch in live network
demonstration in Brazil
Biggest contract for a VoIP network:
– CTP in São Paulo (500000 subscribers)
Points to be discussed
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How multimedia can help e-commerce?
How telephony and e-commerce will be
integrated?
How the Network Convergence will help
services that drive e-commerce?
What’s V-Commerce?
What’s a Voice Portal?
How can it be related with Internet?
How multimedia can help
e-commerce?
“Click to Talk” Service
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Someone browsing an e-commerce site
clicks a hiperlink to talk with an operator.
A voice over IP session is established
between the PC and the operator.
The operator can be in a call center
(a “Web Call Center”)
The operator talks with the customer and
remotely assists him navigating through
the site.
Click to Talk and e-Commerce
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It helps to give confidence to the
customer, clarifying doubts.
Can be fundamental in the sale process.
It is totally adherent to the “Next
Generation” Converged Voice over IP
Network
...and what is V-Commerce?
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V-Commerce stands for Voice Commerce
It is based in a totally automated dialog
between the customer and the system.
It allows the user to access the system
through a voice terminal or though a
multimedia terminal.
It is totally adherent to the “Next
Generation” Converged Voice over IP
Network
Convergence of what???
Today there is a convergence trend:
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Media Convergence: Multimedia
Terminal Convergence: Computer, TV, Video-game, Celular
Phone, PDA...
Providers Convergence: Mobile and Internet, CATV and
Internet, Telephony and Internet, Internet Access and Content
Provider, Content and Application Service Provider
Services Convergence : Several Integrated Services (ex:
Unified Messaging, Multimedia Conference)
Network convergence: Telephony and Data
Network Convergence
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Trend to converge Telephony and Data
to a single network.
Target Network: A network based on IP
with controlled and Differentiated
Quality of Services.
Why IP?
-Internetworking
Internet Protocol
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The only protocol present in the access
and in the core of the network
Allows transport of any media
Allows a cheap corporate and
residential Multimedia Terminal: the PC
Why to converge?
Forecasted Growth: Data and Voice
Data Traffic
Voice Traffic
Terabytes / Month
120000
100000
80000
60000
40000
20000
0
1998
1999
2000
2001 2002
2003
2004
2005
Fonte: Analysys, 1999
Convergence of Telephony and
IP Networks:
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Transport using Voice over IP (VoIP)
Use of Interworking Gateways
(to interwork with the legacy)
Use of VoIP terminals (CPE)
CPE: Customer Premisses Equipment
A simplified model of the
network
IP Network
Router
RGW
RGW
IP Phone
V
V
TGW
TGW
PSTN
TGW: Trunking Gateway
RGW: Residential Gateway
Trunking Gateway and Residential
Gateway requirements:
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Voice encoding with bandwidth
compression.
Voice packaging
Transparency for voice, tones, fax and
modem
(Universal Port concept)
Network Requirements:
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Call Control:
– Simple, Efficient, Centralized
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Easy addition of service platforms
Billing function secure and reliable
Interworking with legacy:
– Inteligent Network (IN)
– Common Channel Signaling (SS7)
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Interoperability among several types of Media
Gateways (H.323, MGCP, SIP)
Open Packet Telephony Architecture
Services
Services
Open
Interface
Call
Control
X
Subsc.
Services
Call Control
Trunk
Open
Interface
Transport
Open Packet Telephony Architecture
Service Control
Service
Control
SIP
INAP
H.323
API
Vectura Softswitch
Call Control
SIP
H.323
H.248
MGCP
Transport
WLL
Media processing platforms (Media Servers)
How the Network Works:
SS7
SoftSwitch
IP / ATM
VoIP
VoIP
Gateway
VoIP
Gateway
Trunk
Trunk
PSTN
What this Converged Network has to
do with V-Commerce????
Voice Portals
Voice Portals
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Interactive access to Internet content
through a voice interface using
advanced speech processing.
Also known as:
– Voice Browsers
– Voice Web
– V-Services
Example of Services
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Companies like Tellme, BeVocal, Quack,
Audiopoint, Telsurf are providing services:
–
–
–
–
–
–
–
–
–
–
Directory Assistance (auxílio à lista)
Traffic Information
Stock Quotes (cotação de ações)
Sports (placar de esportes)
Flight Information
Horoscope
Weather
Driving Directions
Movies
Restaurants
Business Size
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Kelsey Group: “Voice Portals will generate
US$ 12 Bi up to 2005 through advertising,
e-commerce, HW+SW sales and telephony
service (from this amount, US$ 4.6 Bi in
advertising and transactions)”. There will be
more than 128 million voice portal users
by the end of 2005.
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Data Corp.: “In 2004, 600 Million users will
connect to Internet through PCs, but
1.4 Billion will connect through mobile phones,
and other 1.4 Billion through black phones”.
Justificatives for voice-based access
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Easier access to a telephone than to a
computer connected to the Internet.
Overwhelming growth of the mobile phones
Telephones can be used anywhere
The voice interaction improves navigation,
since minimizes the physical limitations of the
keypad and display.
Allows access to disabled people
WAP Integration
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Users can choose between answering via
keypad, touch screen or via a voice
command
Users can access the Internet using voice
sinthesis, pre-recorded audio and speech
recognition, being possible to complement
the interface through the keypad and the
small display.
The voice interaction can help the WAP
browser.
Example:
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VP: Welcome to Voice Portal. Can I help you?
What are my options?
VP: You can have traffic information, restaurants,
flight information , horosc......
I’d like restaurant information.
VP: Where you are?
I’m in Porto Seguro, 118 Jandaias street
VP: We have “Tô atoa”, “Pirão”, ...
Where is “Pirão”?
VP: It is in 54 Yareê Street.....
Send the address to my celular and connect me to
“Pirão restaurant”.
Network Model
(V-xML server)
(V-xML server)
PSTN
Voice
Browser
(V-xML Client )
Internet
A Web Site with
appropriate voice
content and dialog
logic
How it is done:
VoIP
Gateway
PSTN
(V-xML servers)
Internet
Site with
V-Services
content
Voice Browser
Speech
recognition
Voice
V-xML
Sinthesys
Client
How it is done:
VoIP
Gateway
PSTN
(V-xML servers)
Internet
Site with
V-Services
content
Voice Browser
Speech
recognition
Voice
V-xML
Sinthesys
Client
Compatibility with OPT architecture
SS7
SIP
Voice
Browser
SoftSwitch
IP / ATM
VoIP
VoIP
Gateway
VoIP
Gateway
Trunk
Trunk
PSTN
Site V-xML
Conclusions:
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There is a trend to converge to IP due to cost
reduction and possibility of new services
The Open Packet Telephony (OPT) allows
introduction of services independently of the call
control layer and transport layer
Voice Portals use voice browsers based on
voice synthesis and speech recognition for
navigation
Voice browsers are a kind of Media Server in
the OPT architecture