Transcript Intervention/Proceeding (PPT-6,9Mo)

Gary Taylor
Director of Mobility & Convergence
25 November 2004
The
Future of
Telephony
Welcome to the world of
Fixed Mobile Convergence
Convergence sits at the heart of the future
Voice and Data
A true multi media
experience
which will
transform
the way we
communicate
Comms and IT
Enabling
businesses
to deliver the most
appropriate information
or communication
when and where
required
Fixed and Mobile
A fusion
which allows
customers to
enjoy the
best of both
worlds
Media and
Network
Reinventing
home
entertainment
Convergence sits at the heart of the future
Voice and Data
A true multi media
experience
which will
transform
the way we
communicate
Comms and IT
Enabling
businesses
to deliver the most
appropriate information
or communication
when and where
required
Fixed and Mobile
A fusion
which allows
customers to
enjoy the
best of both
worlds
Media and
Network
Reinventing
home
entertainment
Breaking the shackles of PSTN
Voice as an Application
Voice
The Voice Application is
embedded in the Infrastructure
Messaging
Video
Voice
IP
Infrastructure
PSTN
Infrastructure
Enhanced Flexibility
Releasing Innovation
Fixed Devices
Flexible Devices
VoIP innovation…..
we have been first to market for voice over IP
BT Broadband Voice
Emulating normal telephony
• BT Broadband Voice launched
in December adds immediate
value to Broadband
• Demonstrating BT as a
technology leader - first
to market gaining experience
• Complements BT Together
‘BT is broadening its use
of VoIP and going with
the trend of traffic
migrating away from the
legacy of the public
switched telephone
network in favour of
mobile services and
Internet protocols
Other operators should
closely manage their
plans for VoIP’
Gartner Dec 2003
We see VoIP as an opportunity…
70% of IPT sales now include LAN sales
BT has doubled its LAN market share
Revenue growth from £80m to £154m
New ways to communicate with BT Communicator
New incremental revenues from customers
using BT to communicate with voice and text
Enterprise Adoption of IP Applications
80%
IP Telephony
70%
60%
Unified
Communications
50%
IP Contact Centres
40%
Unified
Conferencing
30%
20%
10%
0%
2003
2004
Source: Forrester, Giga Research
2005
2006
2007
Access to new integrated
communication markets
delivering new market opportunities
worth over £300m to BT
Convergence sits at the heart of the future
Voice and Data
A true multi media
experience
which will
transform
the way we
communicate
Comms and IT
Enabling
businesses
to deliver the most
appropriate information
or communication
when and where
required
Fixed and Mobile
A fusion
which allows
customers to
enjoy the
best of both
worlds
Media and
Network
Reinventing
home
entertainment
Convergence sits at the heart of the future
Voice and Data Fixed and Mobile
A true multi media
experience
which will
transform
the way we
communicate
Comms and IT
Enabling
businesses
to deliver the most
appropriate information
or communication
when and where
required
A fusion
which allows
customers to
enjoy the
best of both
worlds
Media and
Network
Reinventing
home
entertainment
A fragmented world of services and devices
‘Today our lives are complicated by multiple networks and devices
resulting in duplicate applications and information and numerous
service contracts and bills’
Each world brings its benefits
Convenience
Personalisation
Mobility
Quality & Reliability
Cost
Bandwidth
A joined up world
In the future, we will be able to access all our applications and
information on our choice of device, utilising the best network
available with one customer experience
Delivering the vision
Five key building blocks
1. Building a mobility customer base
Building a mobility customer base
• BT Mobile has in excess of 300,000 business and consumer
connections
• BT was the first to launch a public wireless broadband service - BT
Openzone - now with in excess of 7,000 hotspots in prime UK
locations and a global footprint through the Wireless Broadband
Alliance of some 20,000 hotspots
• BT Global Services offers managed mobile, managed BlackBerry,
secure remote access, managed applications and sales/field force
automation
• BT is fast becoming the UK leader in secure, network centric,
machine-to-machine (M2M) applications
Delivering the vision
Five key building blocks
1. Building a mobility customer base
2. Developing and delivering compelling convergence
propositions
Convergence Propositions
Case Study - Project Bluephone
• Combining the value of Broadband with mobile services
– Enhancing the value of your broadband connection
– Increasing data speeds to your mobile handset (phase 2)
• Protecting the customer from technology
•
Devices move seamlessly across networks
• Reduced price calls when in the home or the office
• Mobile handset-centric
•
Mobile feature set on the fixed network
•
Service to the 11% of UK homes with no (or poor) coverage
•
Initially using class 1 Bluetooth (in-building range of
20-25 metres)
How it works
UMA technology:
• Access Point in the home acts as a cell
site and connects to GSM network via
broadband line
• Calls and data sessions are placed and
received exactly as they are today on
GSM networks
• Supports any wireless bearer e.g.
Bluetooth, Wi-Fi
3G
• Enables in-call handover between
Access Points and GSM cells
MSC
HLR
Delivering the vision
Five key building blocks
1. Building a mobility customer base
2. Developing and delivering compelling convergence
propositions
3. Developing and delivering ‘one’ converged
experience
customer
One Converged Customer Experience
One number
One bill
One point of contact
One directory
One voicemail
Convergence - ‘Now its coming,
nothing will ever be the same again’
Ovum 20th May 2004
Delivering the vision
Five key building blocks
1. Building a mobility customer base
2. Developing and delivering compelling convergence
propositions
3. Developing and delivering ‘one’ converged
customer
experience
4. Driving industry investment and innovation including the development of next generation devices
Industry Investment & Innovation
Fixed Mobile Convergence Alliance (FMCA)
 Chaired by BT
 Supporting BT’s strategic aims for a wide device market
 2 primary goals
 accelerate telco entry into the Convergence market by sharing trial results
and technology selection decisions
 drive handset vendor support by issuing product requirements for the key
Convergence technologies
 Founding members (BT,Korea Telecom, Swisscom, NTT Com, Brasil
Telecom Rogers Wireless) represent 145 million customers
 New members announced in October 2004 - AT&T Corp (US), Bezeq
(Israel), Cegetel (France), KPN (Netherlands)
Delivering the vision
Five key building blocks
1. Building a mobility customer base
2. Developing and delivering compelling convergence
propositions
3. Developing and delivering ‘one’ converged
customer
experience
4. Driving industry investment and innovation including the development of next generation devices
5. Building a network and platforms with seamless
converged capability
Convergence sits at the heart of the future
Voice and Data
A true multi media
experience
which will
transform
the way we
communicate
Comms and IT
Enabling
businesses
to deliver the most
appropriate information
or communication
when and where
required
Fixed and Mobile
A fusion
which allows
customers to
enjoy the
best of both
worlds
Media and
Network
Reinventing
home
entertainment
Convergence sits at the heart of the future
Voice and Data
A true multi media
experience
which will
transform
the way we
communicate
Comms and IT
Enabling
businesses
to deliver the most
appropriate information
or communication
when and where
required
Fixed and Mobile
A fusion
which allows
customers to
enjoy the
best of both
worlds
Media and
Network
Reinventing
home
entertainment
Moving To SIP
•SIP and UMA are complementary
– leadership in UMA is important to capture SIP leadership
•Wi-Fi VoIP
•Double play - Convergence to the mobile and wireless for
the laptop
•Leverages BT’s investment in its fixed network
– high speed and low cost
– brings fixed network economies to bear
•Integrated with BT’s 21CN
21C - A Platform for Mobility & Convergence
Away from Home or
Office
Mobile Network
GSM/GPRS & 3G
with Vodafone
Around the
Office
Interfaces to
Vodafone
Network
BT 21C
Network
Enterprise Networks
LAN & WiFi
At Hot Spot
Wireless Access
WiFi
At Home
21C
SIP/IMS
Infrastructure
for VoIP, Video,
Messaging &
Broadband Data
Services
Residential
Broadband Access
Converged
IM/SMS/MMS
DSL & Cable
PSTN
Converged
Voicemail
Legacy
Interfaces
to PSTN
The future of integrated communications
Personal Profile
Manager
Presence
Information
Collaboration
Integrated
Communications Vision
Unified
Directory
Messaging
Many Devices
Supported
Integrated
with leading
applications
IM & email
Single
Secure
sign-on
(One Identity)
Voice
Application
Dramatic Change
Customer Transformation
• Personalised Customer Service
• Converged Mobile Devices
• Single Set of Applications and Information
BT Transformation
• Customer Solutions not Products
• Converged Network
• Universal Communications Company
Industry Transformation
• SP not just Fixed or Mobile Operators
• A Converged Communications Market
• New partnerships