Transcript MAP Value Proposition for Partners

MAP Value
Proposition
MAP Value Proposition © 2007 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
1
The Network as the Platform
 The network is no longer just infrastructure nor bandwidth. It is
transforming into the platform onto which all applications and
media are converging – whether for voice, video, data or mobile.
 The move towards “the Network as the Platform” is also changing
the entire value chain of IT. And the network is emerging as the
center of innovation, as more products and services become
centered around it. By 2010, as many as 14 billion devices will be
connected to the Internet.
 For consumers, “the Network as the Platform” delivers the
customized, seamless and secure experience they want. For
companies, it is the single, most cost-effective framework within
which complex IT solutions can be integrated and deployed to help
achieve business goals.
MAP Value Proposition © 2007 Cisco Systems, Inc. All rights reserved.
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Cisco: Enabling the leap to “the Network as the
Platform”
 Cisco is leading the transition to “the Network as the
Platform”. By combining our core strength (IP) with
intelligence, we are creating a powerful platform that
serves as the infrastructure for the converged
technologies in a secure, integrated architecture.
 This network, built from Cisco switches, routers and
software, then enables customers to run the services
and applications they need to realize the potential of
their business.
MAP Value Proposition © 2007 Cisco Systems, Inc. All rights reserved.
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What is MAP?
 Cisco’s Migration Acceleration Program (MAP)
facilitates migration of our existing customers to the
new generation network platform. The new platform,
with converged network capabilities, enables them to
streamline their business requirements, and enhance
the experience of their end-users. This effectively turns
“network as the platform” into a reality
 MAP allows you to tap into this existing customer base
easily and quickly. Thereby creating more business
opportunities and financial rewards for you.
MAP Value Proposition © 2007 Cisco Systems, Inc. All rights reserved.
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How MAP benefits you
 Sell what you know to whom you know. MAP gives you
better leverage by :
Building a foundation for on-going sales which you can predict
Providing a systematic process to secure sales
Tightening your relationship with customers by using Network
Assessment tools to help improve their business – you become
their trusted advisor who value-adds
Being in a position to offer significant trade-in discounts using
the powerful Cisco Technology Migration Program (CTMP) tool
Getting customers to trade in old equipment to keep them off
the grey market
Facilitating deals and increasing account control with leasing
programs
Creating a platform to promote Cisco services to generate more
opportunities within the company
MAP Value Proposition © 2007 Cisco Systems, Inc. All rights reserved.
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Advantages for your customers
By upgrading to Cisco switches, routers and software, your customers acquire an industry-leading
network platform that adapts to current and future business needs. These needs include:
 Security
Protects information and assets
 Greater connectivity
Gives unconstrained but secure connectivity between employees and customers
Allows access to information and resources within the organization, regardless of location
 Enhanced functionality
Enables faster installation and deployment of applications and services across the organization
Able to handle new and demanding business applications
Delivers advanced, real-time applications, like voice and video, on an intelligent, integrated network
platform
Provides an foundation for advanced technologies such as Unified Communication (UC), Security, Mobility
 Flexibility
Supports network expansion due to growth, acquisitions and partnerships
Business resilience
Establishes a system that is compatible with future technologies
Ensures compliance with current regulations
 Cost savings
Lower operating expenses significantly with a system that reduces complexity, streamlines maintenance
and training, and is scaleable
Offers additional discount points by trading in equipment
Gives financial flexibility through leasing programs
MAP Value Proposition © 2007 Cisco Systems, Inc. All rights reserved.
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Why customers should upgrade to Cisco’s new,
industry-leading routers
 Improved infrastructure
Cisco Integrated Service Routers are an industry-first to integrate best-in-class security, voice, mobility and
routing services.
Cisco’s portfolio of routers offer a suite of solutions that can address even the most demanding networking
requirements.
Cisco’s industry-leading routers are the foundation for tomorrow’s Intelligent Information Networks, thus
offering future cost savings.
 Security
Cisco routers are embedded with advanced security technologies to protect customers’ system against
cyber-threats or unauthorized access from external sources.
End-to-end security features ensure safe transmission of information.
 Enhanced functionality and productivity
Mission-critical business applications can be accessed quickly and securely from anywhere, thus
increasing responsiveness.
Converged communications solutions can be easily deployed and managed.
 Flexibility
Communication services and network size can be easily and cost-effectively scaled up or down, according
to changing business requirements.
 Business resiliency
Customers gain a system that can accommodate future technologies.
Cisco routers offer customers a communications solution that complies with regulatory requirements.
 Cost savings
Customers can cut down operating expenses significantly with a system that reduces complexity,
streamlines maintenance and training, and is scalable.
Attractive migration incentive programs let customers save from the onset.
Customers enjoy greater financial flexibility through Cisco’s leasing programs.
MAP Value Proposition © 2007 Cisco Systems, Inc. All rights reserved.
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Why customers should upgrade to Cisco’s new,
advanced switches

Improved infrastructure
Cisco offers the industry’s most advanced and versatile range of modular and fixed-configuration local area network (LAN)
switches.
Cisco switches can be adapted to customers’ unique business requirements, from small workgroups to large network cores –
now and in the future.
They deliver intelligent services on an integrated platform that supports and enables Quadruple play (voice, video, data and
mobile) applications and services.
They can support new high-powered computers and applications.
With Cisco switches, the network stays up even if there is a failure with certain network components. (High availability)

Security
Cisco’s intelligent switches are key to securing the LAN network, preventing unauthorized access of information by external
agents or from within the organization. (Integrated security)

Greater connectivity
Individuals and groups within the organization can connect to each other anytime, anywhere: Through a single point, they can
be contacted via IP phones, mobile phones or online.
Information and resources can be shared and accessed within the organization, regardless of location.

Enhanced functionality
Productivity is enhanced as new, more powerful applications and services can be installed and deployed faster across the
organization.
Customers can start implementing advanced, real-time applications, like voice and video.
They can leverage the intelligent, integrated foundation for advanced technologies such as Unified Communications (UC),
Security, Mobility.

Flexibility
The network can be scaled up or down quickly and cost-effectively when the organization grows/contracts organically or
through a merger or acquisition.

Business resilience
Customers gain a system that will be compatible with future technologies.
With Cisco switches, customers can set up a network that complies with regulatory requirements.

Cost savings
Customers can cut down operating expenses significantly with a system that reduces complexity, streamlines maintenance and
training, and is scalable.
MAP Value Proposition © 2007 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
8
MAP Value Proposition © 2007 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
9