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The Age of Convergence:
Delivering a New Era of Collaboration
Eric Shepcaro
Senior Vice President
AT&T Business Development
October 12, 2006
© 2006 AT&T Knowledge Ventures. All rights reserved.
Discussion Topics
• The Age of Convergence is (finally) here
• The drivers for convergence
• The four points of convergence
• Impact on the enterprise
• What’s next?
Page 2
© 2006 AT&T Knowledge Ventures. All rights reserved.
Delivering Meaningful
Convergence
Anytime, anywhere
collaboration …
using any device
Page 3
© 2006 AT&T Knowledge Ventures. All rights reserved.
The Age of Convergence
All the pieces are coming together
Nielsen Ratings
March 2006
Broadband Penetration Tops 68% in US
July 2006
More than half of larger businesses have
adopted VoIP in their operations today
January 2006
The U.S. business
market for networkbased VoIP will grow
to approximately
$3.3B by 2010, a
combined annual
growth rate of 31.4%
between 2004
and 2010.
May 2006
2006
28.5 million subscribers
will use residential VoIP
VoIP by 2009.
March 2006
Over 622 billion minutes of VoIP traffic
was carried by service providers
worldwide in 2005
on IM, Mobile Devices,
Social Networking
August 2006
More than 50% of businesses use IM as
part of their business solutions
Page 4
Millenials multi-tasking
lifestyle rely
© 2006 AT&T Knowledge Ventures. All rights reserved.
Websites both in their
personal and business
lives
Consumer: The Digital Home Needs and
Drivers
Broadcast
Broadcast
Television
Television
Cable, DBS, Telco
Cable, DBS,
Telco
Media
Client
PVR/DVR
Residential Gateway
or Router/Modem
Needs to support:
• Data
deliveryyour.....
Digitally
controlling
• Entertainment
High Definition TV
E-World
• Voice
services
Environment
• Content
(Safety,
Securitysharing
& Energy)
• Security, Safety,
Automation
Internet
Control/Automation
Network
Mobile Devices
Mobile
Voice
Quad
Play
Source: InStat, March 2006
Page 5
Server
Media
Phone
VoIP services
Fixed voice
(Pots, cable,
VoIP)
© 2006 AT&T Knowledge Ventures. All rights reserved.
Networked CE
Devices
Digital Video,
Imaging
& Audio
Broadband
Sharing
& Printer
Sharing
Business: A New World of Needs
• Efficient transactions are
a given — to win, you
need more than that
Integrated VPN
Page 6
Network-Based
Firewall
Global MPLS
Network
• Service and
personalization
make the difference
• Collaboration and
information will
supercharge the
productivity of
knowledge workers
Web/
App
Server
MPLS VPN
• Labor continues to shift
to low-cost regions
• Converged networking
environments require
flexible access, class of
service, management
and continuity services
Storage
Internet
Branch
Office
Remote
Offices and
Workers
Over Any Device
Suppliers/
Distributors
© 2006 AT&T Knowledge Ventures. All rights reserved.
Headquarters
Data
Center
Four Points of Convergence
 Take advantage of
services over IP
 Optimize the application
infrastructure
 Use IP-MPLS to enable
application convergence
 Integrate on-net options
for wireless and fixed
connections
Page 7
© 2006 AT&T Knowledge Ventures. All rights reserved.
Business Convergence to IP/MPLS
Common,
Global IP
Network
W
L
FR/ATM
W
Voice
Private
Line
Internet
W WiMax Radio(s)
L LOS Radio Node
•
•
•
•
•
•
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Traffic classification based on priority
Packet marking to identify class
Policing to discard excess traffic
Shaping to queue the traffic
Fair queuing to ensure all traffic gets through
Congestion Management to prevent bottlenecks
© 2006 AT&T Knowledge Ventures. All rights reserved.
AT&T Services over IP Product Strategy
• Single, scalable, common platform
• Support TDM & IP hybrid environments
• Plug & Play capability
AT&T’s SoIP
Infrastructure
VoIP Enabling Enterprise
Networks
VoIP Enabling
Premises Solutions
Page 9
•
•
•
•
VoIP on Managed IP & VPN Services
Interoperable Network- & Prem-based VPN’s
IP LD / IP Local
Call Routing / Toll Free Features
• IP Telephony Interoperability & Certification
• Managed IP Telephony & LAN Service
SoIP Applications
•
•
•
•
Network-based IP Telephony
Remote Worker
Conferencing – Audio / Web
Enabling IP Call Centers
Integrating Client
Experience
• Control over IP Traffic and Provisioning
through a single portal
• Consistent service levels across all Services
© 2006 AT&T Knowledge Ventures. All rights reserved.
Optimizing the Application
Infrastructure
Dynamic Network Architecture
Separate Networks,
Systems and
Applications
•
•
•
•
•
•
•
Near real time
Silos across
disparate platforms
Fixed rule set
Manual, reactive
Discreet resources
and service
Interoperability
issues
Application instability
Page 10
Virtualized resources
and services
• Performance SLAs
•
On-demand, automated
• Integrated platforms
• Dynamic policies
Interoperability
• Application stability
•
•
Management
Portal
AT&T Global MPLS
Network
© 2006 AT&T Knowledge Ventures. All rights reserved.
Take Advantage of Services over IP
Voice
Video
Conferencing
Messaging
Page 11
© 2006 AT&T Knowledge Ventures. All rights reserved.
Integrated
Collaboration
Applications
A New Definition of Collaboration
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Dynamic Network Applications
Multi-modal
Ubiquitous
Device independent
Intelligent and integrated
Delivered in New Ways
Predictive
Personalized
Global
Highly Secure
Delivering New Efficiencies
Improved business performance
Enhanced corporate agility
Increased operational control
Strengthened security
Page 12
Voice
Conferencing
Messaging
Video
© 2006 AT&T Knowledge Ventures. All rights reserved.
Consumer Convergence Opportunities
Integrating the “three screens”
Interactive content
Remote-access DVR
Remote-access
parental controls
Electronic
sell-through
On-screen
info
Broadband
Voice
Caller ID
on the TV
Page 13
Mobile video
Wireless
Gaming/Music
Gaming portal
Shared music
account
© 2006 AT&T Knowledge Ventures. All rights reserved.
Integrated Collaboration in Action…
a real-world scenario
Page 14
© 2006 AT&T Knowledge Ventures. All rights reserved.
Convergence at Play within AT&T
• Integrated call center
applications
– Instant access to relevant
customer information
• Technology of the Future
delivered today
– 21,000 field technicians
empowered with
wireless-enabled networking to
access diagnostics, customer
orders and network information
• Visibility and Control with
BusinessDirect
– Customer portal enables realtime access to network
performance information,
service and ordering
Page 15
© 2006 AT&T Knowledge Ventures. All rights reserved.
Enhanced
Relationship
Management
Resource
Virtualization
Infrastructure
Consolidation
Distributed
Workflows
IP Multimedia Subsystem Enables
Anytime, Anywhere Applications
The IP Multimedia Subsystem (IMS) is a network
architecture that enables new converged services
while allowing for the interoperability of these
converged services between subscribers.
Wired Data
Networks
Wired
Converged
IP Network
Wired Voice
Networks
Anytime,
Anywhere
Applications
IMS
Cellular
Voice/Data
Wireless
Legacy networks
Page 16
Wireless
IP Network
Wireless
Networks
All networks speaking the
common language of IP
© 2006 AT&T Knowledge Ventures. All rights reserved.
Enterprise Network Convergence Solutions
Business Challenges
• Standardized services and costs across all properties
• Convergence on a single unified networking
infrastructure
Solution
• Converged InterContinentals voice, Internet and
data using VoIP
• Implemented AT&T Toll-Free Service helping to
ensure every guest can connect with
InterContinental hotels prior to checking-in
• AT&T ACCU-Ring dedicated SONET service
consolidating the company’s private line, switched
and enhanced voice, data and video services for
highly reliable, secure networking
Client Benefits
• “We are very much interested in the convergence of our network” Gustaaf Schrils, IHG vice president of
technology and services “The competence, the emerging technology, the infrastructure, the relaiblity – all of
those are key ingredients that help us convince our franchisees that AT&T is the best solution for them”.
• Predictable cost per hotel room, no matter how many local or long distance calls a guest makes with VoIP
• Economies of scale with a secure, reliable and flexible infrastructure
Page 17
© 2006 AT&T Knowledge Ventures. All rights reserved.
Progression of the Age of Convergence
• IP Networking is delivering real value
– For consumers: convergence of digital media, devices,
access and mobility options
– For business: performance, agility, control and security –
and the power of collaboration
• No two solutions will look alike…
IP Convergence provides flexibility
• Better management of bandwidth, storage and
computing power
• More options for all markets, including smaller
businesses and consumer
• A New Era of Collaboration
Page 18
© 2006 AT&T Knowledge Ventures. All rights reserved.
The Age of Convergence:
Delivering a New Era of Collaboration
Eric Shepcaro
Senior Vice President
AT&T Business Development
© 2006 AT&T Knowledge Ventures. All rights reserved.