Transcript Slide 1

Presented by:
Issar Krausz
Regional Sales Manager, Africa
RAD Data Communications
RAD Data Communications
• Market-leading
manufacturer
of access
backhaul
Worldwide
Distribution
of and
Sales
in 2009
product solutions for carriers, service providers and
enterprise customers
Europe
• Established in 1981 and privately owned
46%
North America
21%
Israel
2%
UK
Canada
Europe
46%
APAC
Worldwide Presence
France
USA
Germany
Africa
5%Italy
Israel
16%
Russia
China
Japan
300 sales channels in 165
India countries
Latin
America
7%
Oceania
3%
Brazil
Australia
Argentina
RAD in Africa
• Over 20 years in the African Market
• Networks in 55 African Countries
• Track record of TDM Access, Ethernet
Access , Last Mile and Compression
Solutions
•
Europe
Cooperations with Partners to provide
46% Sales and Technical Support
RAD Data Communications
Member of the RAD Group
No. of employees = 3,700
Group sales in 2009= $775 Million
The Access
Company
Established: 1981
Group Distributor
in Israel
Hi-end Adapters
for Servers
Established: 1987
Video Conference
Solutions over IP
Established: 1992
Network Test
Solutions
Established: 1991
Coordinated Strategy
Shared Marketing Channels
Wireless Mobile
Backhaul
Established: 1996
Integrated
Application Delivery
Established: 1997
Joint Development & Technology Sharing
Industrial
Communication
Solutions
Established: 2009
Mobile TV
Transmitters
Established: 2006
Some Companies are Public
Wireless USB
Chipset Solutions
Established: 2001
CWDM and DWDM
Solutions
Established: 2000
Sub-6GHz Wireless
Backhaul
Established: 1997
iSCSI SAN
Solutions
Established: 2000
RAD Products Strategy
AccessAccess
That Lasts
Services/CPE
Legacy Services
Existing Equipment
ATM
DSLAM
Network Core
Legacy
Core Networks
2G BTS
3G NodeB
Legacy
SONET/SDH, ATM
New
New
Packet-Switched
Core Networks
Serial
New Services
and Equipment
IP
DSLAM
IP RAN
4G eNodeB
GbE, IP, MPLS
Ethernet
• Continued support of Legacy Services over legacy networks
• Legacy Services over NGN - Ethernet/MPLS/IP backbones
• New Ethernet services over existing (PDH/SDH/ATM) backbones
• Ethernet Network Termination Units for demarcation and QOS
Main Product lines
Carrier Ethernet
Access
Ethernet Access over Fiber,
DSL and Legacy Networks
Multiservice Access
& First Mile
Multiservice Access Platform:
NTUs, Multiplexers, DACS,
Copper/Fiber/DSL/Wireless
Modems, Multiplexers and IADs
Mobile Backhaul
Backhaul Solutions over Any
Infrastructure
Pseudowire
Legacy Traffic over Packet
Networks - IP/MPLS
Selected References
Worldwide Customer Base by Industry
Carriers &
Service Providers
Transportation
Mobile Operators
Utilities
Government,
Military & Financial
RAD’s Value Proposition
Broad Technology Base For long-term stability
Flexibility solutions to specific customer needs
Responsiveness quick reaction to market needs
Expertise in International Markets
compliance with standards, homologation, FCC/UL/CE
Commitment to Quality ISO 9000,
ISO 14000. Winner of Israel Quality Award
Long-term Partnership with customers,
channels, suppliers, and employees
Commitment to the Environment
Value Proposition per Market Segment:
Carriers &
Service Providers
Mobile Operators &
Transport Providers
Utilities
Transportation
Government &
Enterprises
Vendors