Transcript Broadband Learning Live Ethernet Webinar

Broadband Learning Live: Title
WELCOME TO
Bits, Bytes and Bandwidth
Broadband Essentials
Presented by Doug Marlowe
For Broadband Learning Live
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© 2003 Maher & Maher
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Broadband Learning Live: Title
Ground Rules
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Navigate to File > Connection Speed to
specify your connection speed.
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Please use the mute feature
on your phone if you are in
a high-traffic or noisy area.
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Please do not put the call
on hold if you have hold music
or a recorded hold message.
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Broadband Learning Live: Title
Whiteboard:
Presentation area
Polling
Annotation Tools
Participant Info,
Raise Hand,
Emoticons
Chat Room
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Broadband Learning Live: Title
About Broadband Learning Live
 2 years old, dozens of
recorded modules
 Cable & Telecom
 Business Management
 Customer Care
 Understandable
 New products and trends
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Broadband Learning Live: Title
Learning Objectives
 Clarify the new role of the cable industry
 Define Key Terms in Digital Technology
 Identify key challenges and opportunities
 Explain key benefits for the cable industry
 Pinpoint skill gaps in call center and field staff
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Broadband Learning Live: Title
The 5 “W” Questions and an “H”
Who are we anymore?
What is cable today?
Why did this happen?
Where do we go from here?
When did we make this change?
How will we get there?
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Broadband Learning Live: Title
The 5 “W” Questions and an “H”
Who are we anymore?
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A distributor of video entertainment on a
local, and regional level
An Internet Service Provider (ISP)
A telephone company
A one source resource for everything
broadband
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Broadband Learning Live: Title
The 5 “W” Questions and an “H”
What is cable today?
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The best way to get data in and out of a
home
Built to over 65% of all households in the
USA
A young industry struggling with developing
“Best Practice” process engineering
Throwing off the chains of dependency
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Broadband Learning Live: Title
The 5 “W” Questions and an “H”
Why did this happen?
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Cable modem in use since 1982
(commercial)
The development of the Internet (1994)
1996 Telecom Act (Allowed us to compete)
Investors saw our infrastructure as a gold
mine
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Blind faith, greed and stupidity
Lack of understanding of our limitations
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Broadband Learning Live: Title
The 5 “W” Questions and an “H”
Where do we go from here?
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The revolution is over – it’s evolution now
Seat of the pants management is dead
The craft no longer leads the business
The business is now in the hands of
business professionals
OpenCable – everything over IP.
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Broadband Learning Live: Title
The 5 “W” Questions and an “H”
When will we see daylight?
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When we develop the commercial market
When we automate problem resolution
methods
When we make training a higher priority
When we have 360o customer visibility
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Broadband Learning Live: Title
The 5 “W” Questions and an “H”
How will we get there?
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By training our employees and customers
By migrating to all digital systems
By implementing leading edge technologies
By creating brand new revenue streams
By mastering advanced services
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Broadband Learning Live: Title
Key Terms
Analog & Digital
IP (TCP/IP)
Router & Switch
802.11x (Wireless)
Cable Modem
Gateway
Alphabet Soup
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Broadband Learning Live: Title
Key Terms
Analog & Digital
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Analog – the
representation of
changes in a
characteristic over
time
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Broadband Learning Live: Title
Key Terms
Analog & Digital
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Digital – the
numerical
representation of
changes in a
characteristic over a
fixed time period.
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Broadband Learning Live: Title
Review
 Analog…
A.
B.
Is a stream of numbers
measured at set
intervals
A stream of values
measured continuously
over a set interval
 Digital…
A.
B.
C.
D.
Allows us to easily
record and manipulate
and analyze
information
Enables us to easily
transmit information
Keeps getting better
and faster
All of the above
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Broadband Learning Live: Title
Key Terms
IP (TCP/IP)
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Internet Protocol
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Rules of the road
Works on “Packets”
Defines originator
and target
addresses
Defines what’s in the
envelope
Used with routers
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Broadband Learning Live: Title
Key Terms
69.47.191.168
Router & Switch
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Router
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68.168.78.26
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216.239.57.99
Makes decisions on
how and where to
forward packets
based on IP address
and data type.
Switch
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Shares access
between the network
link and many
computers.
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Broadband Learning Live: Title
To/From
Gateway
Key Terms
69.47.184.1
Wireless
192.168.1.100
Cable Modem
69.47.191.168
Wireless Broadband
Router w/4 port Switch
192.168.1.1
public IP address
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Ethernet “NIC” Card
192.168.1.101
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Broadband Learning Live: Title
Telephone
Network
Key Terms
Video
Voice
Data
(69.47.184.1)
INTERNET
Demodulator
QAM Modulators
Optical Tx
Node
Amplifier
Optical Rx
Combiner
Tap
Drop
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Broadband Learning Live: Title
Alphabet Soup
Cable Specific Buzz Words
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VoIP – Voice over IP
QoS – Quality of Service
802.11g – Wireless 54Mbps
CMTS – Cable Modem
Terminating System
PSTN – Public Switched
Telephone Network
GigE – Gigabit Ethernet
P2P – Peer to Peer
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Broadband Learning Live: Title
Traffic Types - Email
Mail Server
TONY
alaskacom.net
INTERNET
GINA
wowway.com
Mail Server
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Broadband Learning Live: Title
Traffic Types – Web Pages
TONY
Alaskacom.net
Web Servers
INTERNET
Google.com
Web Servers
Web/Proxy Server
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Broadband Learning Live: Title
Traffic Types – IP Voice (
Voice Switch
& Signaling
Gateway
)
MTA
PSTN
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Broadband Learning Live: Title
Challenges & Opportunities
Cable Leading in Bandwidth Delivery
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Challenges
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Expanding customer care
Finding money for expansions
Maintaining reliable systems
Opportunities
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Growth of subscriber base
Create new revenue streams
Move “Up Market” with commercial services
Reduce subscriber churn
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Broadband Learning Live: Title
Summary
TCP/IP is King of the Hill
Cable will be “All Digital”
All digital means new services
VoIP is the “Next Big Thing”
Biggest Challenge is TRAINING
Big cultural shifts are upon us
DSL is a hungry giant
Subscribers want us to know it
all
Money to be made in support
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Thank you! This webinar has been
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Broadband Learning Live: Title
Please send all questions or comments to
[email protected]
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