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Cisco Services
Smart + Connected Communities
Skolkovo
Andrey Zyuzin
Director. Skolkovo Project
May 27, 2011
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Wilde Oscar
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Skolkovo – S+CC Approach and Methodology
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Cisco S+CC – Around the World
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Approach
Methodology
 Engaged to help craft ICT service strategy requirements for the new city
Follows a structured engagement methodology similar to a consulting firm like
McKinsey
ICT service requirements structured around key verticals such as:
Energy
Transportation
Health
Real Estate
Engagement will last from April 2011 to September 2011
Deliverables will give end to end view how to execute ICT services planned for
Skolkovo and used for tendering
Strategy/Marketing
Construction Engineering – City and Building
Technology Network
Business Case
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Approach
Methodology
Enabling, Managing, and Operating a Smart+Connected Community
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Approach
Methodology
SMART+CONNECTED COMMUNITIES
SUSTAINABILITY
ADVANTAGE
Social
Economic
Retail
School
Travel
Sports &
Leisure
Environmental
Health
Government
Home
Telecom
Office
COMMUNITY+CONNECT
Utilities
Transportation Building
Safety & Security
Emergency
Response
COMMUNITY+EXCHANGE
CLOUD COMPUTING
BORDERLESS NETWORK
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COLLABORATION
DATA
CENTER\VIRTULIZATION
SERVICE DELIVERY
PLATFORM
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Approach
Methodology
Service
Operator 1
Regulated Services?
PSTN/IMS Voice
Internet Services
GSM Mobile
Other Services
Digital signage
Paid parking, etc.
Interaction Centre
Service
Operator n
COMMUNITY + EXCHANGE
Data Centres
SERVICE PROVIDERS
Utility Provider(s)
BORDERLESS NETWORK
IOC
Manage & Monitor
Facilities
Security, etc.
NOC
NSOC
SOC
FOC
IOC: Integrated Operations Centre
NOC,NSOC,SOC, FOC: Network, Network Security, Security & Facility Operations Centres Respectively
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City Operator 1
City Operator n
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Approach
Value-Added Service
Skolkovo
Vision
Commercial
Offices
Retail
Residential
Methodology
Common
Areas
Other
Segments
• To be defined
• Starting with Service Strategy Workshop
• E.g. Smart Work Centre
Key Baseline Systems
Vertical Value-Added Service Layer
Baseline Systems’ Layer
Core Foundational Layer
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• Digital Signage
• Access Control
• Video Surveillance
• Public Address & Background Music
• Metering
• Parking Control
• Life Safety Systems
• Power Management
• UPS and Power Conditioning
• HVAC controls
• Lighting Controls
• Escalators and Elevators
• Voice, Video and Data
• Master Clock
Foundational-Layer Technologies
• Audio/Visual
• Structured Cabling
• Specialized Equipment
• Media Ready Network
• Wireless Network
• Network Security
• Network Management
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Approach
Methodology
Principals:
With relevant business/industry
Enterprise and Network
Architects:
With extensive business and technology
expertise architecting and implementing
enterprise networks
Program Managers:
With complex programs/project
management experience
Business Analysts:
With Subject Matters Expertise in analysis and
business case development
Advisory Services team includes vertical industry experts
 Highly skilled Cisco® IT architects
 Former CTOs/CIOs of enterprise organizations
 Experienced senior consultants (McKinsey, Accenture, Cambridge, IBM)
 Certified project managers
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Approach
Methodology
Program Management Office
PHASE 1
PHASE 2
Citywide Passive and
Network infrastructure
HLDs
Business
Discovery
In-Building Passive and
Network Infrastructure
HLDs
Operating Model
Strategy
Service Strategy
and Concepts
Qualitative and
Quantitative
Business Case
Design Reference
INITIAL
FEASIBILITY
CONCEPT
DESIGN
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PHASE 3
Systems Integration
LLD and Implementation
Updated Financial
Model
Knowledge
Transfer
Tender Document
Review and Input
Test and Launch
Ongoing Design
Coordination
SCHEMATIC
DESIGN
Operate and
Optimize
DETAILED
DESIGN
CONSTRUCTION
LAUNCH &
OPERATE
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San Fran, Colorado,
Holyoke, Toronto
Westminster
Canary Wharf
Emirates Stadium
City of Barcelona
SBB
Rivas
Allianz
Donetsk
Stadium
Energy
City
Citystars
City of Sao Paulo
VR Group
Songdo-Gale
IFEZ
Korea Telecom
Al Hamra
Tower
Schools,
Portugal
City of Guayaquil
Tianfu-Chengdu
City of Dreams-Macau
Guldborgsund
City of
Drancy
KAEC
KEC
JEC
Aramco
DOKAEP
SAGIA
SEC
AlphaLand
GreenFields
Lavasa
UST -Global
Sun TV
Vodafone
i-City Malaysia
Lend Lease
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Situation
 Holy City, located in Medina Saudi Arabia, 7 sq. Km development
 KEC will have a continuing interest in operational management of the city including
providing Municipal services
 KEC also wishes to provide commercial ICT services and realize revenue
 KEC requires a service strategy, operating model and financial model to plan and
implement revenue goals
Solution
 Define a complete service strategy and operating model to allow cooperative delivery of
services
 Delivers a complete services-driven network design and incorporate it within the financial
model
 Next steps: data center, smart city company
Benefits
 Maximize services for revenue and profitability
 Unified long-term strategy for delivery of IP based services
 Planning in place for long term services deployment
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Ongoing
Situation
 Incheon was designated as Korea’s first Free Economic Zone by the Korean
government. 209 sq. km divided into 3 areas - Songdo, Yeongjong, and Cheongna.
 IFEZ is specially designed for the best business andliving environment through
advanced technology andmanagement
 Creating a city wide smart city service provider
Solution
 Collaborate with IFEZ Authority (IFEZA) and their consultants to develop the
detailed business case based on a MOU
 Identify new CRE services and value-addservices offerings for IFEZ
 Engaged with Cisco systems to develop new business models and business
case to offer CRE & services to the residents and businesses in IFEZ
Benefits
 New business models will attract new foreign direct investors
 Showcase value proposition of CRE to other smart city developments and
attract interests for additional advisory services engagements
 Potential savings in OPEX and ability to generate revenue through the new
services
 Replicate success to other smart cities
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George Bernard Shaw
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