Transcript Document

“Hosted Voice Services:
Are They Right for You?”
Andy Morrow
Executive Director-VoIP Product Management, SBC Communications
www.sbc.com
IP Telephony Offers Great Benefits
• Reduced Expenses (Admin, LD, Toll)
• Less Network Complexity
• Increase Employee Flexibility
• Anywhere-Anytime Access
• Increased Employee Productivity
• More Collaboration Options
• New MultiMedia Offerings
• Improved Customer Service
But Also Presents Significant Questions
• What technology platform should I implement?
• Will I need to throw out my existing investment?
• Will I really save money over my existing TDM solution?
• Can I operate in a hybrid environment?
• Do I have the staff to operate a VoIP network?
• Will my new VoIP investment become obsolete too soon?
• Will my selected platform be able to support new applications?
• Do converged networks really work?
• Will my business really recognize the promise of VoIP?
Customers Have Multiple VoIP Options
Hosted
High
Outsourced
VoIP PBX
Reliance on
ManagedService
Provider
Managed
VoIP PBX
Owned
VoIP PBX
Low
Low
Owned/Leased Option
Economies
Outsourced/Hosted Option
High
SBC PremierSERVSM Solutions
Hosted IP
Communications
Service
High
Managed
Care
Reliance on
ManagedService
Provider
IP
Telephony
Advantage
IPT Support
Services
Low
Low
Owned/Leased Option
Economies
Outsourced/Hosted Option
SBC PremierSERVSM Consulting Services
High
Hosted Architectures Offer
Economies of Scale
• Call processing
• Connection management
PSTN
Can reside as
part of the
hosted network
Media
Gateway
Controller
(Softswitch)
• Advanced features
• GUI Service Creation
Gateway
Gateway
Gateway
Media
Gateway
• Core Packet Network Interface
• Interfaces to trunks or lines
• Centrex or PBX Interworking
Feature
Feature
Server
Feature
Server
Feature
Server
Server
Packet
Network
Architecture based on standards such as SIP & MGCP.
Customers have choice of phones and can interwork
traditional and IP PBXs into the network
LAN
IP Phones
Your Business Network
IP NVPNs Can Provide The Infrastructure For
A True Converged Network
Wireless – PDA, Laptop, Cell Phone
DSL – SOHO
Hosted
Branch 1
DS-1/FR
Hosted
Branch 2
DS-1/FR
Private IP
Backbone
(MPLS Core)
Frame/ATM
VoIP PBX
Branch 5
OC-3/ IP
Metro
Optical
Hosted
Branch 3
DS-1/FR
VoIP PBX
Branch 4
DS-3/IP
Access
Gateway
HQ Site 1
Opt-E-Man
PSTN
A TCO Analysis Will Point You To The
Right Solution For Your Business
TCO Items To Be Considered
• Cost of Required Equipment
• Infrastructure Upgrade Expenses
• Toll and LD Expenses
• Administrative/IT Support Expenses
• Power/Space Expenses
• Lifecycle Upgrade Expenses
• New Application Benefits
Hosted Solutions Often Win On A TCO Basis
Illustrative Customer Examples
Monthly Total Cost per Station
Monthly Total Cost per Station
$93
$53
$69
$55
$35
100-Station Customer
Monthly Total Cost of Ownership per Station
Hosted VoIP Solution
$37
1000-Station Customer
Monthly Total Cost of Ownership per Station
Managed VoIP PBX Solution
Managed TDM PBX Solution
Do I Go With A Hosted or
VoIP PBX Solution?
Factors Favorable to Hosted
Factors Favorable to VoIP PBX
• Multiple sites, geographically dispersed
• Fewer sites, geographic concentration
• High percent interlocation/
on-Net calling
• Low volume of on-Net calling
• Customer wants to migrate to VoIP
over time. Hosted is economically
very scalable
• Customer has a mixture of telecom
platforms (i.e., Centrex, VoIP PBX,
PBX) – requires interoperability
• Availability of existing WAN Bandwidth.
No need for incremental upgrades
• Willingness to perform a flash cut
• Desire for single global/national telecom
platform
• Willingness to spend capital dollars
• Customer does not want or have
capital dollars to spend on a system
• Preference for do it yourself
management
• Customer prefers a fully
managed solution
• Need for customized vertical applications
Customers Have Many Service Provider
Types To Choose From
• ILECs
• CLECs
• IXCs
• Virtual Network Operators
• System Integrators
Assuring Service Provider
Accountability
• Understand exactly what you are contracting for and what you
will get
• Make sure that your vendor provides an End To End SLAs and
holds ultimate accountability
• Understand all of your costs - including short and long term
upgrades
• Understand your provider’s underlying network infrastructure,
security capabilities, and reliability
• Understand your provider’s after sales support capabilities - user
training-help desk-problem resolution
• Talk with reference customers to make sure their experience has
been positive
Issues to Consider When Choosing
a VoIP Managed Services Provider
1.
Can the Managed-Services provider help me
evaluate all of my options, or are they biased?
2.
Does the Managed-Services provider have the skills to
design, deliver and maintain a complex IP network?
3.
Can the Managed-Services provider assist me in developing
a migration plan from my current platform?
4.
Does the Managed-Services provider have a product
evolution plan?
5.
Will the Managed-Services provider be able to deliver
the true potential of VoIP?