Transcript Level 3 - Jason Brougham

SIP to UC Roundtable
June 13, 2012
Thank you for joining the discussion.
Stronger Connections. New Possibilities.
 Global Crossing and Level 3 are
joining forces
 You’ll benefit from…
 Global reach with a personal touch
 Easy access to next-generation
IP Technology
 More resources, same reliability
 A truly global network
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More than 45 core network countries
More than 450 core network markets
~100,000 intercity miles
~30,000 metro route miles
~50,000 undersea cable miles
Approximately 170 metro markets
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2
Today’s Agenda
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The State of the Industry:
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What is Unified Communications
Why is it important to you
Case Study
Clear Vision for the Future:
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Doing More with Less
Consumerization of IT
Old-World IT Architecture
Unified Communications
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Stronger Connections Start Here
A Network that is Part of the Solution
Considerations for New IT Design
The New Look IT Architecture
Common SIP Trunking Misconceptions
SIP Trunking Provides Hard Cost Savings
SIP Case Study
What to Look Out For:
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Footprint & TN/911 Connectivity
Experience, SIP Expertise & Availability
Built on IP
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Doing More with Less
Enterprise IT Organizations Face a Broad Range of Business Pressures
You must …
 Meet cost-savings goals while increasing feature functionality.
 Manage multiple vendors and different network implementations across
geographies and office locations.
 Protect mission-critical voice systems and applications from a disaster.
 Adapt to industry innovation and leverage the benefits of unified
communications.
Most of all, help the business compete
and win within your industry…
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Consumerization of IT?
IT spending is flat but enterprise communications are increasingly
complex.
Multiple Devices
• Desk phone
• Cell Phone
• Lap top
• Desk top
• Tablet
Multiple Applications
with Communications
•
Voice
•
Audio/Video
Conferencing
•
Presence
•
Chat/IM
•
E-mail
•
Calendar
•
Collaboration
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Multiple Environments
•
Office Working
•
Home Worker
•
Nomadic Worker
•
Short-term Worker
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Old-World IT Architecture
Managing the Consumerization of IT on a Legacy, TDM Network
 TDM Based Architecture
 Capacity managed on a site-by-site basis
 Small sites having dramatic under-utilization
 Complex design to coordinate call treatment across UC applications per site
Small Remote
Location
Single PRI
LEC #1
Headquarters
PSTN
LEC #2
Enterprise
WAN
Multiple PRIs
Data Center
LEC #3
Multiple PRIs
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Medium Remote
Location
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The Analysts Agree
Unified Communications is Essential to a Competitive Enterprise
“UC has the power to transform organizations,
lower cost and increase worker productivity”
(Yankee Group)
“Organizations must embrace UC to
preserve competitive advantage.”
(Gartner)
Over 85% of polled IT organizations
expect UC adoption to the greatest
impact over the next 12 to 18 months.
(Frost and Sullivan)
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7
The UC Ecosystem
An end-to-end UC implementation has several different components
PSAP
Internet
MPLS WAN
Session
Border
Controller
IP PBX or
UC Server
PSTN
Systems Integrator (Optional)
Phones/
Peripherals
UC
Platform
Enterprise
WAN
SBC
PSTN
Connectivity
911
Internet
Connectivity
Polycom
Cisco
Avaya
Astra
Microsoft
Avaya
Cisco
Mitel
Level 3
Verizon
AT&T
XO
ACME
Sonus
AudioCodes
Cisco
Level 3
Verizon
AT&T
XO
911-Enable
RedSky
Intrado
TCS
Level 3
Verizon
AT&T
XO
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A Network that is Part of the Solution
Providing an IP foundation for the Applications You Need
 A centralized, IP enterprise network provides the benefits of:
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Coordinated end-user experience across mediums
Unified management platform for simpler operational support
No more “rogue” communication applications and associated risks
Streamlined network management with converged voice and data network
Small Remote
Location
 And supports:
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Centralized UC
Voice
IM
E-mail
Conferencing
Headquarters
PSTN
Enterprise
WAN
Level 3 VoIP
Network
Data Center
Branch Office
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Considerations for New IT Design
 Prepare your WAN Network
 Audit for Bandwidth
 QoS capable and turned on
 Centralized Voice Migration
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Centralized, redundant IP PBX or UC Platform
Secure and normalize SIP traffic with SBCs
Deploy SIP trunks on your schedule
Create a corporate 911 policy
IP Phones / Peripherals when you can
 UC Integrations
 Deploy single IM and Mail clients
 Provide internal conferencing features
 Fully integrate voice with other communications and presence
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The New Look IT Architecture
Creating a Centralized, IP-based Network for Next-Gen Communication
 UC requires a shift in IT/Facilities roles and responsibilities
 Impacts:
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Managing data networks for voice and video capacity and quality
Telephony vs. desktop support
Voice and data fiefdoms
Redundant SIP Trunks
Small Remote
Managing and maintaining
with Session Border
Location
voice integrations
Controllers (SBC) and
Centralized IP PBX
 Disaster recovery design
and testing
Headquarters
PSTN
Enterprise
WAN
Level 3 VoIP
Network
Data Center
Branch Office
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Level 3 Communications, LLC. All Rights Reserved.
11
Common SIP Trunking Misconceptions
 SIP Trunking and MPLS solutions have to be provided by the same
carrier
 FALSE: SIP Trunking works fine with 3rd party MPLS networks. Choose a best
of breed solution for your enterprise.
 All SIP Trunking solutions are about the same
 FALSE: How carriers deliver SIP is just as important as how enterprises enable
SIP
• End-to-end SIP ensures a better experience
• Ubiquitous coverage enables a simpler architecture
• SIP Experience matters A LOT!
 SIP Trunking and Toll Free with a SIP handoff are the same thing
 FALSE: Like a Local PRI, SIP Trunking products are designed for inbound and
outbound calling in a business environment. Toll Free service with a SIP handoff
is optimized for large scale inbound calling that just happens to support a SIP
handoff.
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SIP Trunking Provides Hard Cost Savings
Justify Your UC Business Case

$

 
Carrier’s IP
Network

Converging data and
voice access
IP Network
Voice Network
Carrier’s Voice
Network
Level 3 Network
Converged Voice + IP Network
$
Eliminating local and
LD calls between
offices

Better network
efficiency with
shared CCPs
 
Leveraging differences
in peak calling
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$
$
Better LD rates
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SIP Savings Calculator
A Customized Analysis of Your Possible Network Savings

At its peak, a typical branch office has less than six concurrent calls on a
dedicated voice circuit, leaving 80% of the fixed PRI cost unused!
A typical large retail
company spends >$100k
a month on PRIs. How
much money are you
wasting every month?
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14
SIP Case Study
Suntron Corp. is a leading
electronic manufacturing
service provider of engineering,
manufacturing and Commercial
Off-the-Shelf (COTS) design
solutions that support highly
configurable, highly complex
products.
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Suntron Case Study: Before
Goals:
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Reduce IT operating expenses
Avoid cancelling software maintenance (again)
Avoid downsizing an already undersized department
Increase form, fit and function
LEC 1
Sugar Land, TX
LEC 2
Phoenix, AZ
Level 3 VoIP
Network
PSTN
Suntron’s
MPLS WAN
provided
by Level 3
Methuen, MA
LEC 3
Tijuana, MX
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Suntron Case Study: After
Benefits:
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Lowered ongoing operational costs by 90% + by eliminating LEC costs
for voice only circuits
Fully deployed UC platform, enhanced user experience
Reduction of hardware and support costs by simplifying the design
Sugar Land, TX
Better utilization of existing investments
Decreased support efforts by reducing failure points
Phoenix, AZ
Level 3 VoIP
Network
PSTN
Suntron’s
MPLS WAN
provided
by Level 3
Methuen, MA
Tijuana, MX
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Level 3 Communications, LLC. All Rights Reserved.
17
What to Look for in a SIP Provider
Expert Guidance from Yankee Group, 2010
 Footprint and quality of SIP trunking service
 Local phone number and 911 connectivity
 Service built on an all IP network
 Quality portal for self service
 Experience in the market
 A carrier with a deep bench of SIP expertise
 Commercial availability
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What to Look for: Footprint & TN/911 Connectivity
Coverage keeps voice simple: fewer carriers, simpler network, easier troubleshooting
 Covering 93% of the U.S.
population
Level 3 Coverage
 The largest local voice
footprint in the industry,
25% more rate centers than
any other voice carrier
 CLEC status in 50 states
 E-911 Serviceability - E-911
in more than 86% of the
U.S.
Local VoIP phone number
coverage
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What to look for: Experience, SIP Expertise & Availability
A Pioneer in SIP with Offerings Since 1999
 SIP Domain Expertise
 Foundational and continued patents in SIP Technologies
 12+ years experience with SIP
 Deep bench of SIP Engineers
 Scale
 14+ billion monthly MOUs
 Interoperability
 Certifications with Cisco, Avaya and Microsoft
 Compatible with Mitel, Shortel, Siemens etc.
 MyLevel3.NetSM Portal
 Orders, Billing and Service Management function
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What to look for: Built on IP
Better Service Delivery and Management on a Single, Purpose Built Network
 No dependency on TDM network elements to manage traffic across core network.
 Fewer devices to provision and “end-to-end” call visibility speeds trouble diagnosis and resolution.
Typical Competitor
Architecture
(SIP bolted on to TDM)
Hybrid TDM-SIP
solution require many
internal parties:
• Forces ‘certified’
solutions to ensure all
parties can support
• Delays in trouble
tickets due to hand-off
from regulated and
un-regulated entities
• Limited support of
next generation
solutions such as
video/SMS/etc.
Customer
WAN
Level 3 Architecture
(End to End SIP)
Customer
WAN
SBC
IP Voice
Network
IP
Voice Router
TDM
App Server
Local and LD
TDM Switches
VoIP
Gateway
PSTN
Tandem
End
Offic
e
End
Offic
e

SBC
IP
App Server
Voice Router
Local and LD
TDM/SIP all
on single
network
100 Percent
SIP solution
owned and
operated by
Level 3
Tandem
PSTN
End
Offic
e
End
Offic
e
End
Offic
e
End
Offic
e
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What to Look for: Level 3
Level 3 has it all …
 Footprint and quality of SIP trunking service

 Local phone number and 911 connectivity

 Service built on an all IP network

 Quality portal for self service

 Experience in the market

 A carrier with a deep bench of SIP expertise

 Commercial availability


Level 3 Communications, LLC. All Rights Reserved.
22
The UC Ecosystem
An end-to-end UC implementation has several different components
PSAP
Level 3 IP
Network
MPLS WAN
Session
Border
Controller
IP PBX or
UC Server
Internet
PSTN
Systems Integrator (Optional)
Phones/
Peripherals
UC
Platform
Polycom
Cisco
Avaya
Astra
Microsoft
Avaya
Cisco
Mitel
Enterprise
WAN
SBC
PSTN
Connectivity
911
Internet
Connectivity
Level 3
Level 3 SIP Trunking includes options for managed SBC, full
nomadic 911 compliant UC platforms, and data connectivity.
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Level 3 Communications, LLC. All Rights Reserved.
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