Transcript SONUS-Avaya Users Group 2012-08

Mobility Solutions in the Enterprise
Avaya Users Group
August 2012
Maria Volynsky
Sales Director
Bill Tozer
Senior Systems Engineer
Agenda
 Sonus Company Overview
 Mobility in the Enterprise
– What are users looking for?
– Benefits to users & organization
 Fusion Mobility
–
–
–
–
Overview
Key differentiators
Other related applications
The deep dive, pulling it all together
 Q&A
2
Sonus Company Overview
Sonus Snapshot
Market
Leadership
of VoIP traffic
Product
Leadership
Over
in products
shipped
Innovation
Strong
Financial
Position
Employees
Engineering
Cumulative R&D
spend over
from inception
4
2011 Revenues of
Top Enterprises Rely on Sonus
Top
US Retail
Banks
A Top US
Airline
A Top US
Retailer
Top US
Healthcare
and
Insurance
The Top US
Payroll
Company
$
Largest
Public
University
in California
5
Current Areas of Business
6
Trunking
SBC
Communication
Applications
Market Leadership: 600B
VoIP minutes annually
Tier1 relationships worldwide
Hybrid + Standalone Play
Successful Large Scale
deployments of Voice as a
service
5 Year TAM: $12.7B
CAGR: -1%
5 Year TAM: $3.8B
CAGR: 20%
5 Year TAM: $5.3B
CAGR: 10%
Enable the evolution to SIP
Second Generation SBC
Offering, with onboard
transcoding
Enabling application delivery
layer within existing
environments
Distributed intelligence with
centralized routing and policy
management
Security, Transcoding, Media
Services, Call Control and
Operaitons
Mobility, Click2Connect,
Multimerdia Conferencing,
Prepaid, Light Contact
Centers, Recording
Key Benefits of FMC/Enterprise Mobility
7
slide 7
What Does Fixed Mobile Convergence Mean to Your
Organization/Users?
User Experience
• Seamless feature functionality across mobile phone and office PBX extension
• Improved coverage of cellular vs WiFi locations
• Active directory integration simplifies communications between employees
Cost Avoidance
• Reduce cellular toll charges with WiFi offload
• Support for BYOD integrated with enterprise voice applications (fewer phone
sets)
• Bring remote workers “into the fold” without additional infrastructure spend
Enhanced Productivity and Corporate Compliance
• Anytime/anywhere access to employees
• Secure provisioning of FMC endpoints
• Corporate identity for outbound contact which encourages more direct
communications with end customers
• Centralized call recording capabilities
8
Enabling an Application
Environment
The Desired Outcome
IM
Cloud
10
Applications
SMS
Mobility
Enable
Applications
without
disrupting
existing
telephony
solutions
Modality
Key Trends Impacting Enterprise Communications
Application Management
Application Servers
Backup and Recovery Systems
Dynamic Web Application Development
•
•
•
•
•
•
•
FMC
E-SBC
Virtualization
SBC, E-SBC
Virtualization
Hybrid Models
Cap & Grow
11
• Presence
• Conferencing
• Team
Collaboration
• Social software
• CEBP
• Security
• Privacy
• Archive,
Search &
Retrieval
• Data Mgmt
• Data Quality
• Integration
Fusion™ Applications
Fusion™
Conferencing
Fusion™ Mobility
Enterprise mobility
smartphone app
Carrier-class IP
conferencing
Fusion™
Click2Connect
Sonus
Composer
Click-to-communicate
from 3rd party apps
Toolkit for rapid app
development
Fusion™
MyConnect
Fusion™ Attendant
Console
Intelligent call routing
based on user policies
Rich collaboration app
for tablets
Sonus Application Server
12
Key Capabilities
1. Extending PBX features with dual mode capabilities
2. True support for BYOD environment
3. Integrating seamlessly into current PBX environment
& future proofing the network
4. Avaya DevConnect Certified
5. Application suite versus point solution
6. Scalability, reliability, hardware independence
7. Customization & business process integration
13
Architecture
Centralized SIP Architecture
 Interconnectivity for voice
 Trunk consolidation
 Flattening of dial plans, intra-cluster routing,
device registration
HQ
HQ
Branch
Branch
Remote
Worker
Branch
Enterprise
Network
Remote
Worker
Branch
Centralized
SIP
Remote
Worker
Bus Partner
Remote
Worker
Bus Partner
Mobile
Worker
Mobile
Worker
Cost Reduction and Administrative Efficiency
15
Traditional Enterprise Architecture
Applications
Call
Recording
MS Lync
Sametime
IVR
Site A
Contact
Center
Site B
Voice Mail
Branch
offices
Site C
HQ
Avaya
Century Link
Long Distance
Regional A
w/ call center
Circuit Switched
Enterprise Core
IP Network
Cisco
AT&T
Local
Regional B
Voice PRI
Mitel
Data
16
Centralized SIP and Dial Plan
Site A
 Centralize SBC
 DoS, QoS, NAT
 Carrier HA, 99.999% reliability
 10,000 sessions
 150 cps
 Single database
Branch
offices
Site B
Site C
HQ
Avaya
SIP Trunk
Century Link
Long Distance
Regional A
w/ call center
Enterprise SIP Core
IP Network
SIP Trunk
Cisco
SBC
5100
AT&T
Local
Regional B
Voice PRI
SIP Trunk
Mitel
Data
17
PSX – Centralized Policy Management
Site A
Branch
offices
Site B
Site C
HQ
Avaya
SIP Trunk
Century Link
Long Distance
Regional A
w/ call center
Enterprise SIP Core
IP Network
SIP Trunk
Cisco
SBC
5100
AT&T
Local
Regional B
Policy Server
SIP Trunk
Mitel
Data
18
PSX
Voice PRI
 Centralize routing and policy
management among all sites
 Reduce cost of calling between
sites and externally
 Gain complete control over all
carrier choices and billing
 Centralize Dial Plan
Application Enablement via SIP Access Trunks
Applications
Call
Recording
MS Lync
Sametime
Site A
Contact
Center
IVR
Voice Mail
Branch
offices
HQ
Avaya
Site C
SIP
SIP Trunk
Century Link
Long Distance
Regional A
w/ call center
Site B
Enterprise SIP Core
IP Network
SIP Trunk
Cisco
SBC
5100
AT&T
Local
Regional B
Policy Server
SIP Trunk
Mitel
Data
19
PSX
Voice PRI
Centralized SIP Architecture
Applications
Call
Recording
MS Lync
Sametime
Site A
Contact
Center
IVR
Voice Mail
Branch
offices
HQ
Avaya
SIP Trunk
Century Link
Long Distance
Enterprise SIP Core
IP Network
SBC
5100
AT&T
Local
Policy Server
SIP Trunk
Data
Sonus
Application
Server
PSX
Voice PRI
Mitel
20
Site C
SIP
RegionalSIP
A Architecture
 Centralized
w/ call
center agnostic SIP Trunk
 Vendor
 Scalable
 SingleCisco
database
 Carrier HA, 99.999% reliability
Regional B
Site B
Centralized SIP and Dial Plan
Applications
Call
Recording
MS Lync
Sametime
Site A
Contact
Center
IVR
Voice Mail
Branch
offices
HQ
Avaya
Site C
SIP
SIP Trunk
Sonus
Application
Server
Regional A
w/ call center
Site B
Century Link
Long Distance
Enterprise SIP Core
IP Network
SIP Trunk
Cisco
SBC
5100
AT&T
Local
Regional B
Policy Server
SIP Trunk
Mitel
Data
21
PSX
Voice PRI
Application 1: Mobility
Fusion™ Mobility
Extending Enterprise Services to Mobile Devices
Features
• Smartphone acts as IP phone inside WiFi networks, traditional mobile outside
• Tap to switch between Wi-Fi/3G
• iPhone, Android, BlackBerry®
• Supports PBX features like call transfer,
short number dialing, hold, MWI, multiparty calls on IP and cellular networks
Benefits
•
•
•
•
•
23
Reduce mobile calling, roaming charges
Improved productivity for mobile staff
Secure one-time use tokens, SRTP
Over-the-air provisioning
Multivendor PBX support with hosted or
on-premises options
Adaptation Use Case
Managing Call Timing Thresholds
Scenario: Extending enterprise call control to mobile users
• Inbound calls to an IP PBX are forked to Mobility application Mobility
gateway routes the call to Mobility client
• Mobility client checks if it has a SIP registration for the user, if not routes the
call out to PSTN to connect to user’s mobile device
• Typically PSTN call termination will take some time before device starts
ringing
Inbound
Call
Mobility
Gateway
PBX
24
Mobile App
SIP Client
Mobile App
3G Client
SIP
Internet
PSTN
3G
Enabling Applications in Existing Environments
INTERNET
/ PSTN
Dedicated
Firewall
Sonus
SBC 5100/5200
Avaya Registered
UA
CS 1000
CUCM
Communication
Manager
Avaya Registered
UA
Call Recording
Control
Attendant
Console
Fusion
MyConnect
Sonus
Application
Server
Fusion
Conferencing
Fusion
C2C
CUCM Registered
UA
Telepresence
Fusion
Creator
Fusion
Web
Fusion
Mobility
Fusion
UC
25
25
Thrupoint / Microsoft Lync Deployment Example with Multiple PBXs
PBX 1
Ext
Mobile
IP
PSTN
Land
Line
26
Sonus
Application
Server
PBX 2
Ext
Desktop
Client
Inbound Call Scenario
Ext
Mobile
Inbound Call
From Mobile
Lync Routes voice
call
to its client
3
1
6
PBX Routes
Call to Ext
5
Call Routed to
PBX
MyConnect
Routes voice call to
Lync and Mobile
IP
6
2
PSTN
4
PBX Forks
Call
Inbound Call
From PSTN
Sonus
Application
Server
Desktop
Client
1
7
User answers voice
call via Lync client
Land
Line
27
Outbound Call Scenario
6
Ext
Mobile
Call is
connected to
Mobile
5
6
PBX Routes
Call based
on digits
provided
Call is
connected
to Ext
Client routes call
to Lync Server
2
PBX Routes
Call based
on digits
provided
3
Lync routes call to
Sonus App Server
IP
2
5
PSTN
4
SAS routes call
to PBX
Call is
connected to
Land line
Sonus
Application
Server
Desktop
Client
6
1
Users places voice
call via Lync client
Land
Line
28
Fusion Mobility Summary
29
Capability
Benefit
PBX & UC interop
Advanced platform enables rapid & flexible integration with any SIP-ready UC environment – Avaya,
Cisco, legacy Nortel, Broadsoft, Microsoft, etc. Avoid costly upgrades.
Security
Work on public and private networks; secure provisioning with single-use token, device-level certificates &
TLS link; SIPS prevents hijack / replay attacks over public networks; SRTP encrypts media stream
Customization and
App Enablement
App chaining (call record, IVR, etc.) and access to Composer for CEBP
Management
Centralized over-the-air client provisioning for rapid setup; management server enables easy system
administration; constant monitoring of active network link
Extension of PBX
features
Desk phone features extended to smartphone e.g. call transfer, call hold, resume, mute plus advanced
service control e.g. n-way calling; regional handling to route calls to nearby PBX
Multi-modal
capabilities
Voice, video and multi-party calling
Scale
Can be scaled down with reduced hardware footprint to support SMB/ME/ hosted environments up to fully
distributed and resilient HA for LE & SP
Cloud Ready
Yes; software-centric solution with multi-tenancy on Service Broker
Architecture
Mobility server runs on Red Hat (RHEL) 5 on Ubiquity SIP AS platform on off-the-shelf servers; integrates
with PBX, database, voicemail, UAS Manager and any RFC 4240 compliant media server
Supported Mobile
Devices
Android OS 2.1+, Apple iOS 4.1+, BlackBerry® OS 7.0+
Voicemail
integration
Corporate VM integration, supports MWI information as per RFC 3842
Dual Mode Support
VoIP and cellular calling with manual switching
Application 2: Click to Connect
Fusion™ Click2Connect
Communication-Enable Your Services
Features
• Click-to-communicate (C2C) from within
3rd party applications
• Multivendor support (Avaya, Cisco, MS)
• Off-the-shelf add-ins for Web browsers
and Microsoft® Outlook
• Smart tag integration for C2C within
other Microsoft applications
Benefits
• Personal productivity, team collaboration
• Reuse existing PBX platforms
• RESTful API & dynamic app chaining
enables rapid, rich service integration
• JavaScript library easily enables C2C
within any web page
31
Application 3: MyConnect
Fusion™ MyConnect
User-centric Advanced Call Routing
33
Fusion™ MyConnect
User-centric Advanced Call Routing
34
Reliability & Resiliency
Architected for 99.999% Availability
Load Balancing
 SIP & HTTP aware with feedback to select
Service Host based on loading
Scalability
 Multiple instances of Service Directors and
Service Hosts
Extensibility
 New services and cluster elements deployed
in a non-service affecting manner
Availability
 Multiple instances of service critical elements
36
Slide 36
Active – Active High Availability
All Service Hosts in cluster are Active
–
–
–
Follows N-M model
Capacity increased by adding SH to cluster
Intra-cluster VM partitioning support
Cluster must be provisioned with additional SH capacity to handle failed SH
SD routes messages to SH
–
–
new message SH channel selected using round
robin and is effected by load and self preservation
rules
mid session message SD routes to correct SH
Application runs on SH and forms
response. As response is sent, SH
sends state to another SH
If SH fails, SD routes subsequent traffic
to other SH
37
Slide 37
Case Studies and Use Cases
Case Study: SunGard
Business Challenges
• Rising 3rd party conferencing costs & LD inter-office charges
• Multi-vendor PBX network – lack of common backbone
• Routing complexity from distributed trunks
Solution & Benefits
• On-net mobile calling & on-net audio conferencing
 Reduced mobile minutes, roaming and conferencing charges
• Multi-vendor integration with MSFT IM/P and voice
 Improved productivity; Video integration in Rls 2.1
• Centralized SIP trunking
 Common backbone with multi-vendor telephony integration
39
Thank You
40