Transcript The Service Provider Quandary

Bridging the Chasm…
• To profitable mass-market consumer and business
broadband services by offering a mix of media-rich
content and applications across heterogeneous
networks.
• By focusing on both the business and technology
aspects leading to successful broadband
deployments and by addressing challenging
questions service providers may be facing.
• By presenting interoperable and deployable solutions
focusing on consumer and business applications and
financial models, as well as the enabling technologies
behind advanced broadband services.
Trends
• Almost 20M households have broadband
connectivity
• How to target the next 20M – the
mainstream?
• Acquisition costs and uses of connectivity are
different… marketing need to be more
targeted
• No single ‘killer application’
• Display devices blur for younger people – PC
vs. STB considerations don’t need to drive
decision-making
The Service Provider Quandary
• Most broadband access provides simple
connectivity.
– But the next wave of broadband customers are
looking for media services and family room
broadband.
• Carriers not (yet) an integral part of the
broadband application and content value
chain.
• Needs to change if carriers are to profit
from mass market service, due to costs of
delivering required bandwidth
– Cost declines alone won’t cut it
The Good News
• Enabling technologies, applications, and the
ROI models to back up deployments are all
proven
• Carriers having success with content/application
partnerships
– SBC/Yahoo
– Verizon/MSN
• Consumers are willing to pay for quality content
(and the providers are willing to supply it)
– RealOne
– MovieLink, CinemaNow
– Apple iTunes Store
The Bad News
• DRM issues still unresolved
– Worldwide sales of music CDs, records and
cassettes fell for the third year in a row, hit
largely by rising Internet piracy in the United
States (IFPI, April, 2003)
– DVD copying becomes mainstream
– Need an informed legislature (and public)
What are the Applications?
Voice
Conferencing
Training
Music
Games
Security
Video
Storage
What are the tools?
• Enabling Technologies
Access
Anywhere
Infrastructure
Content Multicasting
and QoS
Aggregators
and Brokers
What are the tools?
• Enabling Technologies
Edge Content Subscriber Digital Rights
and
Policy Mgt.
Mgt.
Application
Hosting
Back-Office
Systems
Billing;
Minimize
OPEX
Putting the Puzzle Together
Back
Edge
DSL, WiFi, etc.
Policy
Office
Hosting
PC, STB, etc.
Voice,
Video,
Games,
Music,
Security,
Training,
Storage,
Conferencing
Multicast
Bandwidth, QoS
DRM
Content /
Application
Sources and
Aggregators
BCD Forum End-to-End Services Demonstration at SuperComm 2002
BCD Dem o Netw ork Topology
SuperCom m 2002
Satellite dish
SkyStream
Mediaplex at
SkyStream
Booth
Sat IRDs
Satellite
Satellite dish
Analog Video (ABC)
CPE Area
DVD Players
Demo kiosk
Booth Camera - Hall A
DSLAM
Content Provider
Live BBC UK
Data Aggregation
Unisphere ERX
1400
Edge Router
Mux13
bras=FS+
OC3 ATM SM
Lucent
Stinger FS
DSLAM
FastE
bras=ERX
bras=ERX
Congress Center
K2 Gaming Kansas
6 T1s
GigE
Content Provider
Data Prep
Sprint Kansas
Real Server
(Live BBC)
Live BBC UK
PC 1
TV
Management Network
Switch
PC 4
Billing and
ack BOffice
Infovalue - VoD
Stream Serverzband server
Management
Consoles
Nortel Shasta Personal Portal Server
Intertainer Media
Backup Server
IUM (HP)
Nortel Shasta SCS Server
AMS Tapestry
Billing System
Connect TV Server
AMS Bill
Presentment &
web server
Unisphere SDX-300
P-Cube SE100
Content Provider
ConnectTV
Living Room
ConnectTV
Kiosk
Edge Delivered Systems
New Media
Technology Digital Asset
Management
- HP
TV
DSL
Modem
FastE
Irdeto Access
CypherCast
Content Provider
PC 3
FastE
Data Network Switch
SprintLink
Backbone
Intertainer California
DSL
Modem
DSL
Modem
Nortel Shasta
BSN - Broadband
Aggregation & IP
Services
OC3 ATM MM
PC2
bras=FS+
OC3 SM
Content Provider
DSL
Modem
FastE Hub
SkyStream
Mediaplex
P-Cube Content
Server
P-Cube Mail
Server
P-Cube
Management
ConnectTV / Irdeto
Access Management
Laptop
Service Viability Demonstration
BCD Forum, SuperComm 2003
The Enablers of Broadband:
Deployable technologies
The Remote
Office
Bridging the Chasm:
Start Here
Optimize
Bandwidth
Enforce
Subscriber /
Application
Policy;
Bring Content
to the Edge
Dynamically
Implement
QoS;
Reduce
Service
Activation
Costs
Network
Integration
and Design
The Business
Of Broadband
Demos
Ideas
Finances
BCD Forum
Information and
Company
Literature
Recognize
Revenue and
Limit Access
to Content
Technologies
Financial
Modeling
Content
Aggregation
Presentation
Theater Check schedule
for companies
and topics
Presentation
Schedule
Check with
a BCDF
representative
for availability
System
Hardware
Meeting
Area
BCD Forum
Hall C1
Booth 10327
The Home:
Quality VoIP
The Home:
Games and
Tunes
The Home:
Broadband Video
Services
The Connected Office:
Interactive Business
Video
Wireless access
available throughout
the exhibit
BCDF
b
The Connected Office:
Business VoIP
The BCD Forum: Why?
• Most fora focus on physical layer
technologies (i.e., ATM Forum; DSL
Forum) or protocol development (IETF).
• The industry requires an organization
that focuses on the business and
application layer issues for end-to-end
services, and spans all access
technologies
The BCD Forum
• The BCD Forum is an independent non-profit trade association that
addresses the business of broadband.
• Members, which include some of the most important players in the
broadband industry, work collaboratively to identify the issues, options
and opportunities associated with monetizing broadband networks.
• Members demonstrate that multi-vendor solutions can profitably deliver
content-rich consumer and business services across both wireline and
wireless networks.
• Membership consists of service providers, content providers, and
hardware and software providers.
• For more information, visit www.bcdforum.org