Transcript Bella Vista Powerpoint Presentation 3 24 2013

Rodan + Fields Dermatologists Skincare
“Changing skin and changing lives”
and
The Perfect Partnership
Why is Rodan + Fields the right choice for Bella Vita Medical
Services Bella Vita currently provides:
What is missing from the list?
Clinical solutions for skin conditions
Services Bella Vita can provide by adding Rodan + Fields Dermatologists:
Increase the amount of clinical solutions just under prescription strength to your customers.
Who knows better about skin concerns? The person behind the counter at the Department Store or
their trusted doctor that they turn to for help.
What is the number one way that a doctor obtains new customers? Word of Mouth
That is the same way that skin care choices are made and the reason that the Doctors took this #1 selling
brand out of the Department Stores and put it into the hands of the Consultants that wanted to spread the
word!
Special Tools: Created to Run Your new Skin Care Business Seamlessly
Solution Tool – Where every customer can find out the targeted skin care solution for their
skin AND get a step by step routine from the Doctors that created ProActiv!
RF Connection – Registered Nurses on Staff to answer questions about skin care concerns
and questions about products.
Why is Rodan + Fields the right choice for Bella Vita
The Dilemma:
Medical Center owners have many administrative tasks to complete each day. These tasks, even with the
help of a administrative staff, can take away from your passion and desire to serve patients. Often, adding
additional services to increase your revenue also requires additional staff members and training costs. In
today’s economy, adding additional expensive equipment, staff expense, and a large inventory of products
is not ideal for many doctors.
The Solution:
Rodan + Fields created their products and marketing system so that you can continue doing
what you’re passionate about while providing an additional service to your patients that doesn’t
interfere with your daily activities. We know you’re busy, so integrating a clinical skincare solution into
your medical practice needs to be streamlined, simple, effective and profitable. Rodan + Fields products
satisfy all of those criteria!
Meet Dr. Katie Rodan
•
Dr. Rodan is an Adjunct Clinical Assistant Professor of Dermatology at Stanford
University School of Medicine and is a cosmetic dermatologist in private practice
in Oakland, California.
•A graduate of USC Medical School completed her residency at Stanford University
School of Medicine.
• Dr. Rodan is a fellow of the American Academy of Dermatology and a member of
the Board of Directors for the American Society of Cosmetic Dermatology and
Aesthetic Surgery. She is also a member of the Scientific Advisory Board for
Nanopacific Holdings.
Meet Dr. Kathy Fields
•Dr. Fields is a Stanford-trained, board-certified dermatologist who has been in private
practice in San Francisco since 1987. In her own medical and surgical dermatology practice,
Dr. Fields devotes her time to both cosmetic dermatology as well as treating disorders of the
skin, hair and nails. Dr. Fields is an Assistant Clinical Professor of Dermatology at UCSF, a
fellow of the American Academy of Dermatology, and a member of the American Society
for Dermatologic Surgery.
• Dr. Fields was recently named one of America’s Top Dermatologists, one of America’s
Top Physicians, and one of the Best Doctors in the Bay Area in California
• She is a member of the Annenberg Circle of Dermatology Leadership and has been written
up in Who's Who in the American Women and American Business.
Dermatological Dream Team
Dr. Fields and Dr. Rodan are the authors of
the National Bestseller
Write Your Skin a Prescription for Change,
the new go-to-guide for taking control of
your skin's destiny, and UNBLEMISHED,
where they refute some of the most
common misunderstandings about acne and
present a groundbreaking guide to using
over-the-counter medications to banish
breakouts forever.
Together, Dr. Fields and Dr. Rodan also
received the coveted Cosmetic Executive
Women’s Award in 2003 for “Changing the
direction of the industry” with their creation
of Proactiv® Solution.
Real Results
 Simple solutions to complex problems
 Our products are based on a philosophy of Multi-Med Therapy—using the right
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medicines and active cosmetics, in the right formulations, in the right order.
As practicing dermatologists, Dr. Rodan and Dr. Fields know that treating the underlying
cause of a problem works and yields long-term benefits.
To see real changes in your skin, you must use real medicines.
Our product development strategy is to combine OTC (over-the-counter) medicines and
active cosmetic ingredients to create safe and effective formulations.
We take safety and efficacy very seriously.
Because we know real results come over time with regular use, our Multi-Med Therapy
regimens come packaged in 60 day quantities
We’re so confident that your clients will experience results with their first regimen that
all of our products come with a 60-day Satisfaction Guarantee.
Rodan + Fields Solution Tool
GET ADVICE
What's Right for You?
RF Connection
Common Questions
Glossary
We've developed this tool based on how we
work with our own patients in our practices.
Take 5 minutes to answer the following
questions and receive your own personalized
recommendations and daily skincare routine.
 They developed this tool based on how they work with their own patients in their
practices.
 Your client takes a 5 minute quiz to answer specific questions and receives their
own personalized recommendations and daily skincare routine.
 Clients have access to experienced dermatological Nurses and highly trained
professionals M-F 9-5 PST
 Products are available online with a bi-monthly auto-ship option to keep your
clients seeing results!
Rodan + Fields Regimens for
Common Skin Concerns
The Doctors created these regimens to address the top four skin care issues they see in
there offices. Bringing Dermatological products to the masses.
REVERSE
Regimen
Redefine
Regimen
UNBLEMISH
Regimen
SOOTHE
Regimen
for Brown Spots,
Dullness, and
Sun Damage
For Acne and
Post-Acne
Scarring, Marks
for Fine Lines,
Wrinkles, and
Loss of Firmness
for Sensitive,
Irritated Skin, and
Facial Redness
REVERSE clinical study results
Clinically-proven to deliver brighter, smoother, younger-looking, and more
even-toned skin.*
98%
*An independent evaluator was
secured to conduct the study of
women, ages 29-72, over 2
months. The subjects’ skin
conditions were recorded on
Day 1, and evaluated on Day 60
by both the subjects themselves
and the independent evaluator.
Percentages are of women who
showed or reported
improvement.
98%
90%
BONUS!
Showed visible
Reported
Showed visible
improvement in smoother skin
reduction in
brightness
texture
brown spots and
dullness
30%
Reported
visible
reduction in
fine lines
Redefine clinical study results
34%
Improvement
in firmness
41%
60%
48%
34%
Improvement Improvement
Increase
Improvement
in
in skin barrier in skin
in fine lines
moisturization strength smoothness and wrinkles
UNBLEMISH clinical study results
Clinically Measured Results
23% decrease in acne grade in 2 weeks
43% decrease in acne grade in 4 weeks
59% decrease in acne grade in 6 weeks
80% of participants experienced decrease in overall pigmentation
52% of participants experienced decreased in brown spots
SOOTHE clinical study results
SOOTHE Sensitive Skin Treatment participants included, mild to moderate rosacea
The following results were found after 5 minutes:
Redness: 56% reduction
Peeling: 80% reduction
Dryness: 79% reduction
Stinging: 60% reduction
Overall Irritation: 78% reduction
Something to Consider…
Every patient who leaves your office TODAY represents $252 or more per year
in annual revenue that could come to your salon simply by sharing Rodan +
Fields Dermatologists with him/her…
How Many patients did You see Today?
If you see 30 patients each day and just 10% of them became Rodan + Fields
Dermatologist Product users, this could mean an *additional revenue of over
$2500 in your First Month.
*Rodan+Fields Dermatologists does not guarantee income. Income is based on individual efforts and results vary.
Preferred Customer Income Calculator
Average # of Clients seen per day:
20
Percentage of those clients who buy:
10%
# of Preferred Customers added per day:
2
# of PCs added per month - 5 day/week; 4 weeks/month:
40
Potential First Month Income:
$1,680
Your Potential Annual Income:
$70,560
For every Salon you refer who does the same thing,
Your Potential Annual Commission per office:
$10,808
Average # of Clients seen per day:
30
Percentage of those clients who buy:
10%
# of Preferred Customers added per day:
3
# of PCs added per month (5 day/week; 4 weeks/month:
60
Potential First Month Income:
$2,520
Your Potential Annual Income:
$105,840
For every Salon you refer who does the same thing,
Your Potential Annual Commission per office:
$15,120
Average # of Clients seen per day:
40
Percentage of those clients who buy:
10%
# of Preferred Customers added per day:
4
# of PCs added per month - 5 day/week; 4 weeks/month:
80
Potential First Month Income:
$3,360
Your Potential Annual Income:
$141,120
For every Salon you refer who does the same thing,
Your Potential Annual Commission per office:
$20,160
Rodan + Fields Dermatologists does not guarantee income. Income is based on individual efforts and results vary.
Make Skincare Affordable!
• With a more affordable skincare line, you will attract more consumers.
• No Inventory!
• Affordable skincare that works leads to a happy, satisfied client
who will tell others of their success.
• Rodan + Fields allows you the opportunity to give your clients
what they want….
affordable, clinically proven skincare that works!
What Can We Do For You?

As a distributor of Rodan + Fields products, you will earn 25% commission on
retail products!
• You will earn 31% from preferred customers!
• Preferred customers will receive a shipment of products every two months at a 10%
discount and free shipping!
 This allows you to continue to earn long term residual profits.
 And maintain a relationship with your stylists and their patients if they leave
Who Are We?
• Rodan + Fields is the brand you can trust to provide proven clinical skincare options to your
clients.
• Years of clinical research and data backs each product line.
• Rodan + Fields meets your needs for cost control,
quality products, and profit.
Why Partner With Dr. Rodan and Dr. Fields?
• Minimal Start Up Cost
• Full Training and Office setup provided by your Representative
• Very Little interruption to your salon’s daily activities
• Low Overhead
• No Inventory Required!
• Simple Product Line – four regimens, each targeting a specific skin care concern:
• Sun Damage / Brown Spots
• Aging
• Acne / Blemishes / Post Acne Marks
• Sensitive Skin / Eczema / Rosacea / Dermatitis / Psoriasis
• Products are clinically Proven to provide guaranteed results
• Products come with an empty bottle, 60 day money back guarantee
• RF Connection on-staff Dermatological Nurses to answer all of your and your customer’s
questions and concerns
• Any product issues, exchanges or returns for the customer are handled directly by corporate
customer service
•Monthly residual revenue stream through the Preferred Customer program
•When you refer other doctors, you benefit financially from their efforts as well as yours