Transcript Studio-Presentation-5-10-2012

Rodan + Fields Dermatologists Skincare
“Changing skin and changing lives”
Aura Salon
The Perfect Partnership!
Why is Rodan + Fields the right choice for AURA SALON?
Services your studio currently provides:
Hair Services
Hair Removal
Color Service
Curly and Straight
Lip Waxing
Full Face
Eyebrows
Manicures
Pedicures
Make up Services
What is missing from the list?
SKIN CARE
What will set your studio apart from the competition and bring in new
customers?
SKIN CARE
Why is Rodan + Fields the right choice for AURA SALON
Services your studio can provide by adding Rodan + Fields Dermatologists:
Increase the amount of True Beauty solutions available to your customers.
Who knows better about beauty? The person behind the counter at the Department Store or
their trusted beauty consultant that they turn to once or twice a month.
What is the number one way that a stylist obtains new customers? Word of Mouth
That is the same way that skin care choices are made and the reason that the Doctors took this #1
selling brand out of the Department Stores and put it into the hands of the Consultants that wanted to
spread the word!
Special Events: Skin Care Clinics - For Women and Men
Bring in Existing and New Customers to this new revenue stream and the current revenue stream.
Special Tools: Created to Run Your new Skin Care Business Seamlessly
Solution Tool – Where every customer can find out the targeted skin care solution for their
skin AND get a step by step routine from the Doctors that created ProActiv!
RF Connection – Registered Nurses on Staff to answer questions about skin care concerns
and questions about products.
Why is Rodan + Fields the right choice for AURA SALON
The Dilemma:
Salon owners have many administrative tasks to complete each day. These tasks, even with the help of a salon
manager can take away from your passion and desire to serve clients. Often, adding additional services to
increase your revenue also requires additional staff members and training costs. In today’s economy, adding
additional expensive equipment, staff expense, and a large inventory of products is not ideal for many salon
owners.
Your Options:
1.
Succumb to the Dilemma and consolidate with larger salons and day spas, thus diminishing your dream as
an independent business owner.
2. Cut back on exclusive services offered to clients.
3. Add additional revenue streams that supplement & even replace current revenue.
The Solution:
Rodan + Fields created their products and marketing system so that you can continue doing
what you’re passionate about while providing an additional service to your clients that doesn’t
interfere with your daily activities. We know you’re busy, so integrating a new product line into
your business needs to be streamlined, simple, effective and profitable. Rodan + Fields products
satisfy all of those criteria!
Meet Dr. Katie Rodan
• Dr. Rodan is an Adjunct Clinical Assistant Professor of Dermatology at
Stanford University School of Medicine and is a cosmetic dermatologist in
private practice in Oakland, California.
•A graduate of USC Medical School completed her residency at Stanford
University School of Medicine.
• Dr. Rodan is a fellow of the American Academy of Dermatology and a
member of the Board of Directors for the American Society of Cosmetic
Dermatology and Aesthetic Surgery. She is also a member of the Scientific
Advisory Board for Nanopacific Holdings.
Meet Dr. Kathy Fields
• Dr. Fields is a Stanford-trained, board-certified dermatologist who has
been in private practice in San Francisco since 1987. In her own medical
and surgical dermatology practice, Dr. Fields devotes her time to both
cosmetic dermatology as well as treating disorders of the skin, hair and
nails. Dr. Fields is an Assistant Clinical Professor of Dermatology at UCSF, a
fellow of the American Academy of Dermatology, and a member of the
American Society for Dermatologic Surgery.
• Dr. Fields was recently named one of America’s Top Dermatologists, one
of America’s Top Physicians, and one of the Best Doctors in the Bay Area in
California
• She is a member of the Annenberg Circle of Dermatology Leadership and
has been written up in Who's Who in the American Women and American
Business.
Dermatological Dream Team
Dr. Fields and Dr. Rodan are the authors
of the National Bestseller Write Your Skin
a Prescription for Change, the new go-toguide for taking control of your skin's
destiny, and UNBLEMISHED, where they
refute some of the most common
misunderstandings about acne and
present a groundbreaking guide to using
over-the-counter medications to banish
breakouts forever. Together, Dr. Fields
and Dr. Rodan also received the coveted
Cosmetic Executive Women’s Award in
2003 for “Changing the direction of the
industry” with their creation of Proactiv®
Solution.
Real Results
 Simple solutions to complex problems
 Our products are based on a philosophy of Multi-Med Therapy—using the right
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medicines and active cosmetics, in the right formulations, in the right order.
As practicing dermatologists, Dr. Rodan and Dr. Fields know that treating the
underlying cause of a problem works and yields long-term benefits.
To see real changes in your skin, you must use real medicines.
Our product development strategy is to combine OTC (over-the-counter)
medicines and active cosmetic ingredients to create safe and effective
formulations.
We take safety and efficacy very seriously.
Because we know real results come over time with regular use, our Multi-Med
Therapy regimens come packaged in 60 day quantities
We’re so confident that your clients will experience results with their first
regimen that all of our products come with a 60-day Satisfaction Guarantee.
Rodan + Fields Solution Tool
GET ADVICE
What's Right for You?
RF Connection
Common Questions
Glossary
We've developed this tool based on how we
work with our own patients in our practices. Take
5 minutes to answer the following questions and
receive your own personalized recommendations
and daily skincare routine.
 They developed this tool based on how they work with their own patients in their
practices.
 Your client takes a 5 minute quiz to answer specific questions and receives their
own personalized recommendations and daily skincare routine.
 Clients have access to experienced dermatological Nurses and highly trained
professionals M-F 9-5 PST
 Products are available online with a bi-monthly auto-ship option to keep your
clients seeing results!
Rodan + Fields Regimens
for Common Skin Concerns
The Doctors created these regimens to address the top four skin care issues
they see in there offices. Bringing Dermatological products to the masses.
REVERSE
Regimen
ANTI-AGE
Regimen
UNBLEMISH
Regimen
SOOTHE
Regimen
for Brown Spots,
Dullness, and
Sun Damage
For Acne and
Post-Acne
Scarring, Marks
for Fine Lines,
Wrinkles, and
Loss of Firmness
for Sensitive,
Irritated Skin, and
Facial Redness
REVERSE clinical study results
Clinically-proven to deliver brighter, smoother, younger-looking, and
more even-toned skin.*
98%
98%
90%
BONUS!
Showed visible
Reported
Showed visible
improvement in smoother skin
reduction in
brightness
texture
brown spots and
dullness
30%
Reported
visible
reduction in
fine lines
*An independent evaluator
was secured to conduct the
study of women, ages 29-72,
over 2 months. The
subjects’ skin conditions
were recorded on Day 1, and
evaluated on Day 60 by both
the subjects themselves and
the independent evaluator.
Percentages are of women
who showed or reported
improvement.
ANTI-AGE clinical study results
34%
Improvement
in firmness
41%
60%
48%
34%
Improvement Improvement
Increase
Improvement
in
in skin barrier in skin
in fine lines
moisturization strength smoothness and wrinkles
UNBLEMISH clinical study results
Clinically Measured Results
23% decrease in acne grade in 2 weeks
43% decrease in acne grade in 4 weeks
59% decrease in acne grade in 6 weeks
80% of participants experienced decrease in overall pigmentation
52% of participants experienced decreased in brown spots
SOOTHE clinical study results
SOOTHE Sensitive Skin Treatment participants included, mild to moderate rosacea
The following results were found after 5 minutes:
Redness: 56% reduction
Peeling: 80% reduction
Dryness: 79% reduction
Stinging: 60% reduction
Overall Irritation: 78% reduction
Something to Consider…
Every Client who leaves your salon
TODAY represents $252 or more per
year in annual revenue that could
come to your salon simply by
sharing Rodan + Fields
Dermatologists with him/her…
How Many Clients did You see
Today?
If you see 30 clients each day and
just 10% of them became Rodan +
Fields Dermatologist Product users,
this could mean an *additional
revenue of over $2500 in your
First Month.
*Rodan+Fields Dermatologists does not guarantee income. Income is based on
individual efforts and results vary.
Preferred Customer Income Calculator
Average # of Clients seen per day:
20
Percentage of those clients who buy:
10%
# of Preferred Customers added per day:
2
# of PCs added per month - 5 day/week; 4 weeks/month:
40
Potential First Month Income:
$1,680
Your Potential Annual Income:
$70,560
For every Salon you refer who does the same thing,
Your Potential Annual Commission per Salon:
$10,808
Average # of Clients seen per day:
30
Percentage of those clients who buy:
10%
# of Preferred Customers added per day:
3
# of PCs added per month (5 day/week; 4 weeks/month:
60
Potential First Month Income:
$2,520
Your Potential Annual Income:
$105,840
For every Salon you refer who does the same thing,
Your Potential Annual Commission per Salon:
$15,120
Average # of Clients seen per day:
40
Percentage of those clients who buy:
10%
# of Preferred Customers added per day:
4
# of PCs added per month - 5 day/week; 4 weeks/month:
80
Potential First Month Income:
$3,360
Your Potential Annual Income:
$141,120
For every Salon you refer who does the same thing,
Your Potential Annual Commission per Salon:
$20,160
Make Skincare Affordable!
• With a more affordable skincare line, you will attract
more consumers.
• No Inventory!
• Affordable skincare that works leads to a happy,
satisfied client who will tell others of their success.
• Rodan + Fields allows you the opportunity to give
your clients what they want….
affordable, clinically proven skincare that works!
What Can We Do For You?
• As a distributor of Rodan + Fields products, you will earn 25% commission on
retail products!
• You will earn 31% from preferred customers!
• Preferred customers will receive a shipment of products every two months at a 10%
discount and free shipping!
 This allows you to continue to earn long term residual profits.
 And maintain a relationship with your stylists and their customers if they leave
your studio.
Who Are We?
• Rodan + Fields is the brand you can trust to provide proven clinical skincare options
to your clients.
• Years of clinical research and data backs each product line.
• Rodan + Fields meets your needs for cost control,
quality products, and profit.
Why Partner With Dr. Rodan and Dr. Fields?
• Minimal Start Up Cost
• Full Training and Office setup provided by your Representative
• Very Little interruption to your salon’s daily activities
• Low Overhead
• No Inventory Required!
• Simple Product Line – four regimens, each targeting a specific skin care concern:
• Sun Damage / Brown Spots
• Aging
• Acne/Blemishes
• Sensitive Skin / Eczema / Rosacea
• Products are clinically Proven to provide guaranteed results
• Products come with an empty bottle, 60 day money back guarantee
• RF Connection on-staff Dermatological Nurses to answer all of your and your
customer’s questions and concerns
• Any product issues, exchanges or returns for the customer are handled directly by
corporate customer service
•Monthly residual revenue stream through the Preferred Customer program
•When you refer other salons, you benefit financially from their efforts as well as yours