Transcript Mass Media LO - Hinchingbrooke

A2 Sociology: Mass Media
L.O:
1. To be able to define the media
2. To be able to name the three different
types of media organisation.
http://www.youtube.com/watch?v=8rEmAuRZhAk
What is the mass media?
• In pairs or small groups, answer the
following:
– What do you think mass media means?
– How often do you use the mass media?
– Do you think the mass media is a good
thing or a bad thing?
Mass Media
Mass media is communication—
whether written, broadcast, or
spoken—that reaches a large audience.
This includes television, radio,
advertising, movies, the Internet,
newspapers, magazines, and so forth.
This definition indentifies 3 key
aspects of the mass media.
• The production of messages by media
institutions.
• The content of media messages
• The reception of messages by audience.
L.O:
2. To be able to name the three
different types of media
organisation.
Media organisations
1. Community based media
2. Public/State owned media
3. Privately owned media
Which of these three do you
think are most significant in
society?
Ownership and control
Some sociologists have expressed concern
about recent trends in ownership and
control. On the surface the number of
media outlets available to the general public
has increased dramatically.
Quick task: In the 1980s there was only four main
terrestrial channels.
TV Boxes – in each square write the name of a TV channel.
When told pass your sheet to the next person in your
•
•
group. Keep adding till I tell you to stop
!
Choice???
• This increase indicates that there is more
choice now than ever. In your groups discuss
whether you believe this to be the case.
• Once you have decided on either YES (there is
more choice) OR NO (the choice isn’t as great
as you would think) try to come up with
evidence to support your groups view.
i.e. YES because...
OR
NO because.....
KEY TERM!!
Concentration of Media Organisations:
Write your definition
• There has been an increased concentration of
ownership into a few giant media
corporations.
Corporation
A business firm which is granted
separate legal entity from its members
In 1983, 50 corporations controlled the vast
majority of all media in the USA.
However, in 1992, 22 companies owned and
operated 90% of the media.
The UK magazine market is dominated by
TWO major companies. 27 million adults
read magazines by IPC
• Marie Claire, Woman, Nuts, Country Life,
What’s on TV, Elle, FHM – all owned by IPC
– part of Time Warner
Time Warner, with major operations in
film, television and publishing. Among its
subsidiaries are New Line Cinema, Time
Inc., HBO, Turner Broadcasting System,
The CW Television Network, TheWB.com,
Warner Bros., Kids' WB, Cartoon Network,
Boomerang, Adult Swim, CNN, DC Comics,
Hanna-Barbera, Cartoon Network Studios
and Castle Rock Entertainment
News Corporation, often
abbreviated to News Corp., is the
world's third-largest media
conglomerate (behind The Walt
Disney Company and Time Warner)
as of 2008, and the world's third
largest in entertainment as of
2009.[The company's Chairman &
Chief Executive Officer is Rupert
Murdoch.