Transcript Document
Welcome to
Quantitative Marketing
Research
MTM
Peter Schmidt
2013/14
schmidt-bremen.de
-> QMR (MTM)
WHY
study
Quantitative
(Marketing Research) Methods?
WHAT‘s it about ?
Contents
Introduction(s)
Research Methods
Lecturer
Students
…
Learning Targets
Academic Research
– The scientific method
– structure and format of academic work
– dealing with (data-) sources
Working with data
Practical experience
…
Learning Outcomes
After completion of this module students will have
essentially improved their individual communication
skills, self-confidence and effectiveness in rhetoric
activities and are able to professionally apply
presentation, moderation and negotiation
techniques.
Students will be also able to apply statistical tools
and concepts needed in business applications and
can use modeling as an aid to managerial decision
making
Learning Targets:
Content
“Quantitative Methods” enables students to analyze
data and apply statistical analyses. Topics include:
Presentation and interpretation of descriptive
measures,
applications of probability and the normal distribution in
order to be able to properly apply confidence interval
estimation and hypothesis testing.
The students shall be able to use simple and multiple
regression models as well as time series analysis to
applied cases from Economics and Business.
Who am I
Peter Schmidt
Economics
& Statistics
ZEW
Zentrum für Europäische
Wirtschaftsforschung Mannheim
market . research . culture
markt . forschung . kultur
You
are highly motivated students
have to carry your individual workload:
theory:
30 classroom h
+ 60 h individual work
Schmidt-bremen.de
-> QMR (MTM)
Teamwork
3 Teams – working together for the module
Mixed gender / nationalities
Tasks:
Teamwork in class
Homework
Case study:
presentations, handout
Contents
Introduction(s)
Quantitative Research Methods
Lecturer
Students
…
Let’s get started