Transcript Document

Welcome to
Quantitative Marketing
Research
MTM
Peter Schmidt
2013/14
schmidt-bremen.de
-> QMR (MTM)
WHY
study
Quantitative
(Marketing Research) Methods?
WHAT‘s it about ?
Contents
 Introduction(s)
 Research Methods
 Lecturer
 Students
 …
Learning Targets
 Academic Research
– The scientific method
– structure and format of academic work
– dealing with (data-) sources
 Working with data
 Practical experience
 …
Learning Outcomes
 After completion of this module students will have
essentially improved their individual communication
skills, self-confidence and effectiveness in rhetoric
activities and are able to professionally apply
presentation, moderation and negotiation
techniques.
 Students will be also able to apply statistical tools
and concepts needed in business applications and
can use modeling as an aid to managerial decision
making
Learning Targets:
Content
 “Quantitative Methods” enables students to analyze
data and apply statistical analyses. Topics include:
 Presentation and interpretation of descriptive
measures,
 applications of probability and the normal distribution in
order to be able to properly apply confidence interval
estimation and hypothesis testing.
 The students shall be able to use simple and multiple
regression models as well as time series analysis to
applied cases from Economics and Business.
Who am I
Peter Schmidt
Economics
& Statistics
ZEW
Zentrum für Europäische
Wirtschaftsforschung Mannheim
market . research . culture
markt . forschung . kultur
You
 are highly motivated students 
 have to carry your individual workload:
theory:
30 classroom h
+ 60 h individual work
Schmidt-bremen.de
-> QMR (MTM)
Teamwork
 3 Teams – working together for the module
 Mixed gender / nationalities
Tasks:
 Teamwork in class
 Homework
 Case study:
presentations, handout
Contents
 Introduction(s)
 Quantitative Research Methods
 Lecturer
 Students
 …
 Let’s get started