Transcript Year 11 GCSE Business

Mrs Gutteridge
Welcome Back - Year 11 Focus
A) Unit 3 Building a Business = 50% exam 2015
B) Reinforcing Learning from Unit 1 Intr to
Small Businesses = 25% exam 2015
C) Unit 2 Controlled Assessment = 25% start
end Sept/Oct 2014
D) Unit 5 Introduction to Economics = 50%
exam 2015
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www.businesseducator.weebly.com
All Resources/Lesson Materials etc on this
website
Selection of Text Books Available to buy from
£1.99 each Revision Guide/Workbooks
3.1 Marketing
Objectives
1.Understand the meaning of the term Marketing
2. Understand the difference between primary and
secondary research with examples
3.Understand how to collect and interpret
quantitative and qualitative research data to help
decide on issues such as an appropriate
marketing mix
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What does Business Success Look Like? How do we know
a Business is Successful?
List ways information that could help a business be
successful
Identify ways a business can access this information
Discuss the barriers to Business Success
Read Pages 8-13
Copy down the Keywords/Meanings
Over to You Questions – In pairs
Test Yourself
REVISION WORKBOOK PAGE 39-40
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Create a ppt or leaflet about Market Research
include:
What is Marketing?
Explain Different types of Market Research –
primary and secondary with examples
Research Quantitative and Qualitative Information
with examples of why each type of information
important
Add images and use attractive layout
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Resources on www.businesseducator.weebly.com
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