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Internal communication at
Statistics Sweden
Cecilia Westström
Director
Communication Department
29 June, 2012
Key figures about Statistics
Sweden’s staff
Figures for 2011
Number of employees : 1 300
- In Stockholm: 500
- In Örebro: 700
- Interviewers: 150
Women 61 % and men 39 %
Average age: 45
Personell turnover: 9 %
Average duration of employment: 14 years
At least an academic degree: 61%
Director General
R&D
Director Generals Office
Process
HR
Communication
IT
Input departments
(two)
Administration
International
Consultants
Subject matter departments (four)
Communication Department
Department Management
Financial issues, Office Information System,
Chief Press Officer, Policies and strategies
Information and
Publishing
Structure, functionality and
navigation for web site
Entries/publishing for web
Statistical database
PC-Axis
Marketing
Central customer service
Library
Institutional marketing
Support for EU
assignments
Customer contacts
Market analysis
Customer studies
Conferences/seminars
Study visits
Editorial Office
Write/edit texts for
website and Intranet
Internal communication
Intranet
Press releases
Statistical Yearbook
Customer magasin
Translation
Design services
Publication sales
Media coverage
Communication support
Problems we saw
• Employees were not satisfied with internal
communication
• Internal communication varied a lot in the
organisation
• Internal information not enough structured
Goals for improved internal
communication
• to make the information from top
management easy to understand and
to access
• to improve the intranet and
• to improve the leaders’
communicative competence
Improved information from top
management (1)
• Top management meetings:
• “what will be communicated on the
intranet?”
• Interviews with the Director General
• on the intranet 7-8 times a year.
• different people as interviewers
Improved information from top
management (2)
• Director General meets all staff
• twice a year to inform and answer
questions
• Leaders’ conferences (four times a year)
• written summary on the intranet
Improved intranet (1)
• Communication network with staff at other
departments to improve their information
• More personal and editorial information
• Interviews with employees about their
work
• Interviews with persons following the
production from data collection to
publishing
Improved intranet (2)
• New start page
• news feed is central and downward
rolling
• More illustrations and photos
• Faster download
Improve the leaders’
communicative competence
• Communication system workshops for
managers
• How to improve my communication
with my most important stakeholders
• Education about other internal
communication tools: feedback and
dialogue
Forthcoming work
• Stronger cooperation with the HR
department for leader development.
• A new structure and search function of
the intranet and a function for sharing.
• More use of films for internal
interviews.
• Evaluation of internal communication
Thank you!
Use of statistics, 2011
•
•
•
•
Web site: 5,8 millions visits
Statistical database: 990 000 retrievals
RSS-use: 1 100 000
Customer support:
• 18 000 phone calls
• 8 000 emails
• Statistical yearbook Ipad: 18 000
• Twitter followers (Swedish): 1 100