Transcript Studying Communication

Studying communication
Applying for 2016
Presenter:
Dr Jenny Robinson
Bcomm(PR) Program Manager
Communication involves
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Academic study
Creative practice and production
Critical reflection
Professional and industry knowledge
Access to world class facilities
Working with students from other disciplines
Advertising
• Focus on copywriting or art direction
• Program ranked number 5 in the world and number 1 in Australia
• One of the few creative advertising degrees which teaches business
strategy as well as creative
Journalism
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All forms of journalism are taught
e.g. print, radio, TV, online
Studio work and internships
2014 Walkley
Young Australian Journalist of the Year Awards
finalists: Ben Westacott & Alison Worrell
Quill Awards for Excellence in Victorian
Journalism 2014: Nick McKenzie & Michelle
Ainsworth
Media
• Facilities for film, television, radio and online media production
• Learn the fundamentals of the production process including writing,
scripting, shooting, sound and image recording, editing, producing,
broadcasting, publishing and social media
Public
Relations
• Building relationships and communicating with the people/groups
necessary for an organisation to function
• Campaigns, digital media management, and strategic
communication is a strong focus in the program with Not for profit
organisations, government and consumer clients
• In final year, undertake an internship at the company of your
choice in Australia or overseas
Professional
Communication
• Program offered in Melbourne, Vietnam, Singapore, Indonesia
• Focus on journalism, media production, advertising and public
relations
• Learn with students from other communication disciplines, then
specialise in your area of interest
Ashley Davies Prof Comm
2013 Young Entrepreneur of the year
Sonia Marinelli – Prof
Comm working at
channel 9
Communication degree structure
Professional Communication, Journalism,
Public Relations, Media, Advertising
Professional strand
Contextual studies
School and University
Electives
Complete at least half your
coursework in your
specialised stream per
semester over the 3 years
(24cp per semester).
Pick one of the following streams
and complete four or five 12cp
courses in the same one:
-Asian Media and Culture
-Cinema Studies
-Politics, Economics and
Communication
-Literary studies
- Approaches to Popular Culture
Complete two to five 12cp
electives from the other
BComm, BA, or BDesign
programs in the School of
Media and Communication.
Select up to two 12cp
electives from across the
university
Elective
Strand
Context
Strand
s6
School
elective
University
elective
s5
School
Elective
Contextual
minor
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University
Elective
Contextual
minor
s3
School
Elective
Contextual
minor
s2
School
Elective
Contextual
minor
s1
Program structure
School
Elective
Contextual
minor
Professional
Strand
International activities
• Research project collaboration
• Student exchange
• Global teaching projects
• Work integrated learning and internship placements
• Study tours
Industry contacts/partners
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Mitchell & Partners
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Network Ten Limited
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The Nine Network
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Nulab
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Olympus
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Penguin Books
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Private Media Partners
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Professional Public Relations
• Canon
• The Edge
• Focus Paper
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Public Relations Institute of Australia • ATOM
(Victoria)
• Australian Publishers Association
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RACV
• AVA
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Radio Australia
• The Bundy Agency
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Radio 3AW
• Goldstreet Studios
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San Pellegrino
• Haystac
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Society of Editors (Victoria)
• The Herald and Weekly Times
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SunStudios
• House Communications
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Ted’s cameras
• IMMEDIA
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Three RRR FM
• Institute of Photographic Technology
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Zetta Florence
• Irwin & McLaren
• The Age
• Artisan
• Metropolis Bookstore
• Mecca
• Media, Entertainment & Arts Alliance
Graduates work globally
Media
Wall Street Journal • The Age • ABC International • Vietnam News • StarTV (HK) •
Network 10 • Al Jazeera • CNBC Asia : ABC Radio – JJJ
Corporate
Disney • Apple • Nokia • Ericsson • Edelman • Mercedes Benz Australia/Pacific •
National Australia Bank • ANZ • QS * Morgan Stanley (NY) • Exxon • Lucas Films
(Singapore)
Not for profit
World Vision • United Nations • Plan International
Government
Australian Department of Education & Early Childhood Development • Melbourne Major
Events • Melbourne Water • Department of Premier & Cabinet • Transport Accident
Commission• Australian Embassy (Thailand)
Cultural Institutions
ACMI : Melbourne Film Festival : British Film Institute (BFI)
More information
Program specific content
www.rmit.edu.au/mediacommunication
Questions?