Transcript Maria_Mappes_ISTW.pptx

Olli Oamkilainen
1
Creative advertising in marketing international
student mobility –
Go aboard campaign
Maria Mappes, Communication Services
28.5.2013
Communication services
–
–
–
–
–
Internal ”marketing communication agency”
3 project managers
4 graphic designers
2 copy writers, 1 trainee
4 web designers
– How is communication and marketing organised at your university?
23 May 2016
Olli Oamkilainen
3
Go abroad
– Target audience
– Oulu UAS students
– Objectives
– to create interest and provide information on studies and
traineeships abroad
– encourage students to go abroad and improve student mobility
– Campaign timing
– January – February 2013
23 May 2016
Olli Oamkilainen
4
Creative concept & design
– Using the existing ”study life – go abroad” –slogan and the purple
colour
23 May 2016
Olli Oamkilainen
5
Creative concept & design
–
Using flyers with students’ stories and experiences on studying and working abroad
Front
Back
Information on exchange
Student story and experience
23 May 2016
Maria Mappes
6
The campaign
– Quick Screens
– Banderols on school corridor
– Advertisements on Avacscreens
– Short videos
– Adverts on school restaurants
– Flyers and posters
– Go Abroad event organised by
student society OSAKO
– T-shirts
– Suitcase
23 May 2016
Olli Oamkilainen
7
Banderol
23 May 2016
Olli Oamkilainen
8
Results
– How to measure the success of the campaign?
23 May 2016
Olli Oamkilainen
9
Questions
– What kind of marketing have you done to improve student mobility?
– Have your marketing efforts been successful?
– How did you measure the results?
23 May 2016
Olli Oamkilainen
10
23 May 2016
Olli Oamkilainen
11