Transcript Lesson Objectives

Lesson Objectives
Value of Studying Communication
 History of the Field
 Research Approaches
 Definitions
 Process and Skills
 Careers in Communication

The Filed of Communication
1
What Mike Does in a Day…
E-Mail vs. Communication in Person
 Individual vs. Team
 Creating “Climate”
 Planning Interviews
 Date (Relationship)
 Speech to a Group

The Filed of Communication
2
Importance of Communication
We talk, listen, think, ask, answer, share
ideas… So much communication in a day.
 Personal Life

Building Personal Identity
 Promoting Health


Personal Relationships

Marriage
The Filed of Communication
3
Importance of Communication (2)

Professional Life

Critical for Career Success (Talk & Listen)


Express Ideas, Giving & Gaining Support, Gaining
Cooperation
Civic Life
For the the Health of Society
 Required for Democracy


Expressing Ideas, Claiming, Presenting & Listen to
Argument
The Filed of Communication
4
History of the Field

Ancient Philosophers: Plato, Aristotle &
Isocrates (2000 yrs. ago)
Rhetoric as Central to Civic Life
 Teaching Citizens: Analyze Listeners, Discover
Ideas, Organize Messages, Develop Proof, and
Deliver Speeches


After WW I & II

Social Issues: Prejudice, Propaganda, Attitude
& Belief Changes
The Filed of Communication
5
History of the Field (2)

Mid- 20th Century

Research & Professional Groups





Speech Association of America
Speech Communication Association
National Communication Association (hum.)
International Communication Association (sci.)
1960-70

Civil Rights, Women’s Movement, Interpersonal
Communication
The Filed of Communication
6
History of the Field (3)

Late 1970-1990s
Social Issues
 Anti-Vietnam War
 Technology & Interpersonal Communication

The Filed of Communication
7
Research in Communicaiton

Quantitative Research


Qualitative Research



Descriptive Statistics, Survey, Experiment
Looking into meaning, function…
Textual Analysis, Ethnography, Historical Study
Critical Research


Identify & Challenge Communication Practices
To Advance Social Awareness
The Filed of Communication
8
Defining Communication


Communication as “a systemic process in which
people interact with and through symbols to create
and interpret meanings”
Features




Process: dynamic and ever-changing
Systemic: interrelated parts, context, surroundings
Symbolic: abstract, arbitrary, ambiguous
representations
Meanings: created by symbols through interactions
The Filed of Communication
9
Models of Communication

Linear Models (p. 23)



Interactive Models (p. 24)


Laswell (1948): Who Says What in What Channel to
Whom with What Effect?
Shannon & Weaver (1949): “Noise” introduced
Schramm (1955): “Feedback” added
Transactional Models (p. 25)

Wood (1997): Non-sequential, simultaneous, changing
over time
The Filed of Communication
10
Breadth of the Field

Intrapersonal Communication:


Interpersonal Communication:


leadership, roles, group goals, cohesion (fantasy themes)
Public Communication:


between people
Group & Team Communication:


self-talk, “thinking”
speak to others, credibility, persuasion
Organizational Communication:

leadership, commitment, decision making, org. culture
The Filed of Communication
11
Breadth of the Field (2)

Interviewing Communication


Q & A format, specific functions
Mass Communication

Media, stereo-types
Technologies of Communication
 Intercultural Communication
 Ethics and Communication


relationships, rights, moral principles
The Filed of Communication
12
Basic Processes
Perceiving & Understanding
 Creating Interaction Climates
 Engaging in Verbal Communication
 Engaging in Non-verbal Communication
 Listening & Responding
 Adapting to Contexts

The Filed of Communication
13
Careers in Communication
Research
 Education
 Mass Communication
 Training & Consulting
 Human Relations, Human Development &
Management

The Filed of Communication
14