Transcript Lesson Objectives

Today’s To-Do
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課本使用方式
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For the book:
• Preface & TOC (Table of Contents)
• Index or Glossary
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For the chapter
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Focus Questions or Lesson Objectives
Table, figures, colored box (F.Y.I. / Sharpen your skill)
Titles
Key terms
上課: Chapter 1: The Field of Communication
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投影片採課本英文原文
大約依課本的標題順序
The Filed of Communication
1
Lesson Objectives
(Focus Questions)
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Why study
communication?
 How long has the field
existed?
 How the field evolved
over time?
 How research
conducted?
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How to define?
 What process and
skills?
 What are “two levels”
of meaning?
 What careers?
The Filed of Communication
2
What Mike Does in a Day…
 E-Mail
vs. Communication in Person
 Individual vs. Team
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After spending 30 minutes making notes on the draft
agenda…(p. 15)
 Creating
“Climate”
 Planning Interviews
 Date (Relationship)
 Speech to a Group
The Filed of Communication
3
Importance of Communication
 We
talk, listen, think, ask, answer, share
ideas… So much communication in a day.
 Personal Life
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Building Personal Identity
Promoting Health (studies: pp. 17-18)
 Personal
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Relationships
Marriage
Family, Parent-child, Friends,…
The Filed of Communication
4
Importance of Communication (2)
 Professional
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Life
Critical for Career Success (Talk & Listen)
• Express Ideas, Giving & Gaining Support, Gaining
Cooperation (studies: p. 20)
 Civic
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Life
For the the Health of Society
Required for Democracy
• Expressing Ideas, Claiming, Presenting & Listen to
Arguments
The Filed of Communication
5
History of the Field
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Began more than 2500 yrs ago
 Rhetoric and Democratic Life
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Rhetoric born mid-400s B.C. on Isle of Syracuse
Ancient Philosophers-Plato, Aristotle & Isocrates:
• Rhetoric as Central to Civic Life
• Teaching Citizens: Analyze Listeners, Discover Ideas,
Organize Messages, Develop Proof, and Deliver Speeches
• Aristotle’s 3 Cornerstones of Persuasion: Ethos, Pathos,
Logos (see p. 22-23)
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Ethos: speaker’s credibility
Pathos: listener’s emotion
Logos: proofs and reasoning
The Filed of Communication
6
History of the Field (2)
 Liberal
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Public speaking taught in colleges (Europe &
U.S)
Dewey: Progressive thinking (critical thinking)
and citizen participation
 After
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Education (see next slide)
WW I & II
Social Issues: Prejudice, Propaganda,
Attitude & Belief Changes
The Filed of Communication
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Liberal Education
"The aim of liberal education is to create persons
who have the ability and the disposition to try to
reach agreements on matters of fact, theory, and
actions through rational discussions.“
"The Aim of Liberal Education,"
"Welcome to the University of Chicago."
Addressed by Andrew Abbott
The Filed of Communication
8
History of the Field (3)
 Mid
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20th Century
Scientific, empirical research gaining
prominence
Research & Professional Groups
 1960-70
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Civil Rights, Women’s Movement,
Interpersonal Communication
 Michel
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Foucault (French)
Ideas about “Power” (who gets to speak…)
The Filed of Communication
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Research in Communication
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Quantitative Research
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Qualitative Research
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Descriptive Statistics, Survey, Experiment
Looking into meaning, function…
Textual Analysis, Ethnography, Historical Study
Critical Research
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Identify & Challenge Communication Practices
To Advance Social Awareness
The Filed of Communication
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Defining Communication
Communication as “a systemic process in which
people interact with and through symbols to
create and interpret meanings”
 Features
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Process: dynamic and ever-changing
Systemic: interrelated parts, context, surroundings
Symbolic: abstract, arbitrary, ambiguous
representations
Meanings: created by symbols through interactions
• Content level of meaning
• Relationship level of meaning
The Filed of Communication
11
Models of Communication
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Linear Models (p. 30)
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Interactive Models
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Laswell (1948): Who Says What in What Channel to
Whom with What Effect?
Shannon & Weaver (1949): “Noise” introduced
Schramm (1955): “Feedback” added
Transactional Models (p. 32)
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Wood (1997): Non-sequential, simultaneous,
changing over time
The Filed of Communication
12
Breadth of the Field
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Intrapersonal Communication:
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Interpersonal Communication:
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between people
Performance Studies
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self-talk, “thinking”
performing personal, professional, social identities
Group & Team Communication:
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leadership, roles, group goals, cohesion (fantasy
themes)
The Filed of Communication
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Breadth of the Field (2)
 Public
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Communication:
speak to others, credibility, persuasion
 Organizational
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leadership, commitment, decision making,
organizational culture
 Mass
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Communication:
Communication
media, stereotypes
The Filed of Communication
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Breadth of the Field (3)
 Technologies
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human community, information & knowledge
 Intercultural
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Communication
meanings & cultures
 Ethics
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of Communication
and Communication
relationships, rights, moral principles
The Filed of Communication
15
Unifying Themes and Processes
in the Field
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Unifying Themes
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Symbolic activities
Meaning
Ethics
Basic Processes (6 processes)
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Perceiving & Understanding
Creating Interaction Climates
Engaging in Verbal Communication
Engaging in Non-verbal Communication
Listening & Responding
Adapting to Contexts
The Filed of Communication
16
Careers in Communication
 Research
 Education
 Mass
Communication
 Training & Consulting
 Human Relations, Human Development &
Management
The Filed of Communication
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