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PERFECTING YOUR PITCH
Maximizing Influence
GAIL CALHOUN
Discovery
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How we impact others
How people listen and process
Four Communication Fundamentals
Gaining Maximum Impact
7%
CONTENT
VOICE
55%
38%
PERSONA
Building Solid Content
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Organized
Listening/Processing
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Simultaneously
Sequentially
SI
SQ
CTA
Building Solid Content
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Organized
Relevant
Persuasion Principles
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Audience
Relevancy
–
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WII-FM
C.O.
Simplicity (2)
Persuasion Principles
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Simplicity
Oral Idling
Building Solid Content
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Organized
Relevant
Concise
Facts (accuracy counts)
Include examples & stories
INTERESTING!
VOICE = 38%
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Pause
Repetition
Inflection
PERSONA = 55%
Physical, tangible elements
of presenting:
● Hands
● Face
● Stance
● EYES
● Movement
● Posture
● Dress
A Final Thought…
“Courage is what it takes to stand
up and speak; courage is also
what it takes to sit down and
listen.”
Winston Churchill
CONTACT INFORMATION
(612) 339-2206
www.calhounconsulting.net
[email protected]