Transcript Chapter 3
Communicating in Professional Contexts Skills, Ethics, and Technologies 2ed Chapter Three: Preparing for Conscious Communication in the Workplace H.L. Goodall & Sandra Goodall Ch3: Preparing for Conscious Communication in the Workplace Organizing a Communication Event Step 1: Choosing a Goal for Your Message Assess Your Audience What Has Worked in the Past? What Reasons, Authorities, Examples, and “Truths” Does this Audience Rely on? What Information Can Help me Better Understand Our Client? Copyright © 2006 Wadsworth 2 Ch3: Preparing for Conscious Communication in the Workplace Organizing a Communication Event Step 1: Choosing a Goal for Your Message Generate Outcomes Inform Persuade Entertain Build a Business Relationship Establish Criteria for Success Copyright © 2006 Wadsworth 3 Ch3: Preparing for Conscious Communication in the Workplace Organizing a Communication Event Step 2: Creating a Strategic and Ethical Message Creating a Thesis of Message Announces Your Intention Copyright © 2006 Wadsworth Microsoft Image Introduces Audience to Message 4 Ch3: Preparing for Conscious Communication in the Workplace Organizing a Communication Event Step 2: Creating a Strategic and Ethical Message Determining the Main Points of the Message Causal Chronological Topical Copyright © 2006 Wadsworth Microsoft Image Problem-Solution 5 Ch3: Preparing for Conscious Communication in the Workplace Organizational Patterns Copyright © 2006 Wadsworth 6 Ch3: Preparing for Conscious Communication in the Workplace Organizing a Communication Event Step 2: Creating a Strategic and Ethical Message Developing Supporting Materials Verbal Support Microsoft Image Visual Support Copyright © 2006 Wadsworth 7 Ch3: Preparing for Conscious Communication in the Workplace Verbal Supporting Materials Facts and Statistics Use Only from Credible Sources Be Sure They Are Validated Independently Use Graphics to Illustrate Copyright © 2006 Wadsworth Microsoft Image Tie Statistics to Audience 8 Ch3: Preparing for Conscious Communication in the Workplace Verbal Supporting Materials Testimony or Authoritative Sources Use Quotes from Credible Sources Tie Citations to Topic Directly Cite only Necessary Information Tie Citations to Audience Copyright © 2006 Wadsworth 9 Ch3: Preparing for Conscious Communication in the Workplace Verbal Supporting Materials Examples & Narratives Choose Appropriate and Sensitive Examples and Narratives Make Story or Example Memorable Use Fresh Examples and Stories Copyright © 2006 Wadsworth 10 Ch3: Preparing for Conscious Communication in the Workplace Visual Supporting Materials Determine Visual Needs and Professional Expectations of Audience Preview Location Be Aware of Time Constraints Determine Method that Best Adds Visual Quality to Message Copyright © 2006 Wadsworth 11 Ch3: Preparing for Conscious Communication in the Workplace Making Transitions Provide Directions to Audience about… Upcoming Changes in Point being Made Microsoft Image Internal Movements in Reasoning Copyright © 2006 Wadsworth 12 Ch3: Preparing for Conscious Communication in the Workplace Making Transitions Lack of Transitions… Confuse Audience Cause Boredom Disorient Listeners Copyright © 2006 Wadsworth Microsoft Image Reduce Effectiveness 13 Ch3: Preparing for Conscious Communication in the Workplace Developing Effective Introductions Gain the Audience’s Attention State a Thesis Preview the Main Points Microsoft Image Offer an Inducement Copyright © 2006 Wadsworth 14 Ch3: Preparing for Conscious Communication in the Workplace Developing Effective Conclusions Provide Closure Copyright © 2006 Wadsworth Microsoft Image Review Main Points 15 Ch3: Preparing for Conscious Communication in the Workplace Organizing a Communication Event Step 3: Coordinating with Others Understand Our Own Success is Tied to Company Success Also Allows Us to Gain Insights We cannot Get Working Alone Involves Making Sure All Who Should Know are Informed Copyright © 2006 Wadsworth 16 Ch3: Preparing for Conscious Communication in the Workplace Organizing a Communication Event Step 4: Delivering the Message Practice, Practice, Practice How Much Practice Depends on… Prior Experience Number and Complexity of Visual Aids Familiarity with Topic Confidence in Speaking Abilities Degree of Formality of Setting Copyright © 2006 Wadsworth 17 Ch3: Preparing for Conscious Communication in the Workplace Important Speaking Characteristics Fluency Naturalness Nonverbal Competence Microsoft Image Vivacity Making Business Presentations Work http://www.businessknowhow.com/manage/presentation101.htm Copyright © 2006 Wadsworth 18 Communicating in Professional Contexts Skills, Ethics, and Technologies 2ed H.L. Goodall & Sandra Goodall