Transcript Unit Five overview Powerpoint

TECHNICAL WRITING 2013
THIS WEEK…
• Plain and Persuasive style
• Letters, Memos & Emails
• Social Media & Web 2.0 apps
LETTERS, EMAILS, & SOCIAL
MEDIA
BASIC OVERVIEW OF...
TRADITIONAL VS. NEW
►Currently, workplace communication forms include
the letter, the memorandum, and the email.
►The word Email , a shortened version for electronic
mail, is often used for both formal and informal
communication.
►Many email clients (such as Gmail) blend the
formatting of traditional letters and memos.
ORGANIZATIONAL PATTERN
►If written correctly, all three follow a similar
organizational pattern of ...
Header
Introduction
Topic 1
Topic 2
Conclusion
Signature
SOCIAL MEDIA & WEB 2.0 APPS
►By contrast, social media (web 2.0
applications) can be either in long-form
blog sites such as Wordpress, Blog.com or
Google Blogger or short-form microblogging
apps such as Facebook, Twitter, and
Instagram.
►Web 2.0 applications blend capabilities of
text, audio, and video features such as
Gchat and Skype.
POPULAR OR NOT POPULAR
►Social media has both benefits and
drawbacks.
• Benefits include creating an ambient awareness
and social presence amongst colleagues and
acquaintances.
• Drawbacks include loss of privacy and potential
surveillance.
[AMBIENT] AWARENESS
►“A
new form of peripheral social
awareness....propagated from
relatively constant contact with one's
friends and colleagues via social
networking
platforms on the Internet” that gives
users a “sort of omnipresent
knowledge...that allow[s] a constant
connection with one's social circle.”
Wikipedia contributors. "Ambient awareness." Wikipedia, The Free Encyclopedia. 6 May. 2013. Web.
[SOCIAL] PRESENCE
►“A
framework building block [social]
presence represents the extent to
which users can know if other users are
accessible.”
►“It
includes knowing where others are,
in the virtual world and/or in the real
world, and whether they are
available.”
J.H. Kietzmann et al., Social media? Get serious! Understanding he functional building blocks of social
media. (245).
MAKING SENSE OF IT ALL
►Social media has allowed corporate
communication to be democratized.
►“The power has been taken from those in
marketing and public relations by the
individuals and communities that create,
share, and consume blogs, tweets,
Facebook entries, movies, pictures” etc.
J.H. Kietzmann et al., Social media? Get serious! Understanding the functional building blocks of social media.
(242).
FUNCTIONAL BUILDING BLOCKS OF
SOCIAL MEDIA
Figure 1: J.H. Kietzmann et al., Social media? Get serious! Understanding the functional building blocks of
social media. (243).
REAL VS. VIRTUAL WORLDS
►Electronic communication provides a
relatively quick method to disseminate
information either to one person or many.
►Now more than ever, it is important to
consider the image that you want to project
in both the real and virtual worlds.
►Image can be carefully crafted through
your use of both tone and style.
EMOTIONAL COLOR
►Tone is an important aspect to written
communication because the receiver of the
message does not have the luxury of
hearing you speak the words nor the ability
to immediately ask questions of clarification.
ADJUSTING TONE
►Your tone should sound professional but not
bureaucratic.
►When necessary, your tone should be firm
but never shrill or harsh.
►Avoid coarse language, slang or
euphemisms that would be unfamiliar or
inappropriate to your audience.
PLAIN STYLE
►Along with the tone of the letter, style is also
important.
►Business correspondence is typically written
in a plain style.
• Be clear and concise.
• Consider your audience when crafting the
letter/email/memo.