Transcript ppt - European Institute for Commercial Communications Education

How to equip commercial communication
students for the world of work?
-towards greater specialization or a more
general approach?
By Roger Sjögren, Director, Hyper Island
What is Hyper Island?
A private enterprise that perform, among other activities,
3 long-term vocational university programs based on the
real needs within the digital and interactive media
industry.
We have developed a methodology we strongly believe
in and recognize as a huge success.
To get the perception of the world of work
-Dialogue with 600 industry persons
-Visiting about 100 companies
-Organized interviews with 100 industry persons
-Offering an online form for companies to give us
feedback
-Participating in different networks
-Read studies and statistics related to needs of today
and in the future
Every year!
Our perception of the world of work
-The “handicraft”
-Entrepreneurial skills
-Interpersonal communication
-Lateral understanding
-Change management
-Problem solving
-Self management
-Team player
Are students in general equiped?
NO!
-Extremely high focus on “The handicraft”!
-Low level in change management, self management,
interpersonal communication etc.
Hyper Island equipping students
-No teachers - only industry people
- Internal staff focusing on guiding and coaching
- Courses are directed to create strong experiences
- Learning by doing, reflecting and taking action
(Progressive learning)
- Tasks are problem-based
- All courses are created by industry representatives
- Lateral thinking and multidisciplinary approach
Conclusions
-A need for specialists with a general understanding
-A need for generalists with an understanding of
specialists
Most of all a need to equip students with qualities
greater than “the handicraft”.
Some facts
-90% of students have a fulltime employment before
they graduate
-Hyper Island students have the highest average salary
in Scandinavia among the AD/Design schools
-Each student get in average 5-10 internship offers
-Client evaluations recognize “Hyper Island companies”
-”Hyper Island company” voted as the best working
environment in all categories in Sweden