Transcript File

Media Communication
& Production
Mr. Wiencek & Mr. Bloem
Quick overview of class
Syllabus on Friday
Index Card #1
Name
Favorite TV Show
Favorite Movie
Why did you take the class? BE HONEST
Prefer TV Journalism or Film Production?
Facebook? Twitter?
One thing I’ll remember about you.
Index Card #2
Get to know Mr. Wiencek
Write down a question for Mr. Wiencek /
Mr. Bloem
Keep it within good taste
DO NOT PUT YOUR NAME ON IT
ANONYMOUS
Current Events Quiz
--Warrior Update
Telephone Game
5 Lines
1st person reads sentence to themselves
Turn to the next person and whisper
sentence
Repeat
Last person reads sentence out loud
What is
communication?
Communication
Brainstorm Activity
1) Your definition of
‘communication’
2) Ways you communicate
3) Tools you use to communicate
Basics of Communication
A process by which information is
exchanged
What are the two types of ways
communicate?
Communication
Verbal
Nonverbal
Grunts, sighs, whimpers
Body language, sign language
Basics of Communication
Active
Dynamic Experience
Sequence of Communication
Source
Message
Receiver
Response
Basics of Communication
What causes poor
communication or a
breakdown in
communication?
Poor Communication
Technical Content
Poor listening
Emotional
Lack of trust
Cultural differences
Language
Lack of knowing what receiver needs
Basics of Communication
Modes of Communication
Intrapersonal Communication
Occurring within the mind or self
Until we know what we want to say,
we cannot communicate effectively
to others.
Parents say, “Think before you
speak.”
What are some examples?
Intrapersonal Communication
Daydreaming
Dreaming
Internal Dialogue
Writing
Talking to Yourself
Modes of Communication
Interpersonal Communication
Between people
Face-to-face interaction with
another person
Does face-to-face always occur?
IM, Text, Facebook, Twitter, etc.
Modes of Communication
Mass Communication
TV, Radio and other media
What are we trying to say?
How are we trying to say it?
What is the most effective way to
communicate our message?
From Mass Communication to
Media Production
Tools
Pen, paper, microphone, camera,
keyboard, cell phone
Mass Communicators use tools to
communicate their messages.
History of Radio
Describe your world without
computer, radio or television.
History of Radio
How old is radio?
1873
James Clerk Maxwell
Theory predicted that radio waves
existed, based on observations of
light waves.
History of Radio
1888
Heinrich Hertz
Theory of Modern Radio
Transmission
Name used to measure frequency
History of Radio
1897
Guglielmo Marconi
“Father of Radio”
Marconi Wireless Telegraph
Company
Transmitted letter ‘s’ across Atlantic
Guglielmo Marconi
History of Radio
1906
Lee DeForest
Improved audion tube (vacuum
tube)
Basic foundation for all radios
Sinking of Titanic
History of Radio
1912
Federal law required all large,
ocean-going vessels be equipped
with wireless radio.
History of Radio
1912
Congress passed Radio Act 1912.
License needed to be obtained from
anyone transmitting on radio waves
Assigned wavelength to transmit on
101.9, 96.3, 103.5, etc.
History of Radio
1919
RCA (Radio Corporation of
America) was formed.
RCA took over American Marconi.
History of Radio
1920
KDKA – Pittsburgh
First commercially licensed radio
station
Presidential election results
James Cox & Warren G. Harding
History of Radio
1922
30 broadcasting stations
100,000 receivers were sold
218 stations
Weather, music, concerts, lectures
History of Radio
1923
556 stations
550,000 receivers were sold
$55 / receiver
1929
4.1 million receivers; $135 / set
Aeriola Senior $65
History of Radio
Success of Radio Stations
More than 600 stations
Many lasted only a few months due
to financial reasons.
What do you do if you don’t have
money????
ADVERTISE
History of Radio
st
1
Commercial
10-15 minutes
WEAF
1922
For an apartment complex
Cost $100
Networks
National Broadcasting Company
1926 out of New York City
Broadcast across nation
NBC Red & NBC Blue
Different programming
Networks
Columbia Broadcasting System
1927
William S. Paley became President
Programming
Music (live or recorded)
News
Weather
Political
Sports
Stock Market
Drama
Fireside Chats
1933
US in depression
President Roosevelt addressed the
nation via radio.
President Roosevelt Fireside Chats
Soap Operas
Soap company sponsored them
1933
15 minutes long
“Romance of Helen Trent” & “Ma
Perkins”
Comedy Drama
Amos ‘n Andy
1929
WMAQ
600+ episodes
Not rehearsed
Amos n’ Andy
More Programming
Action
Western
Crime
Suspense
Death Valley Days
The Shadow
Little Orphan Annie
Wiencek
August 2010