Transcript File
Media Communication
& Production
Mr. Wiencek & Mr. Bloem
Quick overview of class
Syllabus on Friday
Index Card #1
Name
Favorite TV Show
Favorite Movie
Why did you take the class? BE HONEST
Prefer TV Journalism or Film Production?
Facebook? Twitter?
One thing I’ll remember about you.
Index Card #2
Get to know Mr. Wiencek
Write down a question for Mr. Wiencek /
Mr. Bloem
Keep it within good taste
DO NOT PUT YOUR NAME ON IT
ANONYMOUS
Current Events Quiz
--Warrior Update
Telephone Game
5 Lines
1st person reads sentence to themselves
Turn to the next person and whisper
sentence
Repeat
Last person reads sentence out loud
What is
communication?
Communication
Brainstorm Activity
1) Your definition of
‘communication’
2) Ways you communicate
3) Tools you use to communicate
Basics of Communication
A process by which information is
exchanged
What are the two types of ways
communicate?
Communication
Verbal
Nonverbal
Grunts, sighs, whimpers
Body language, sign language
Basics of Communication
Active
Dynamic Experience
Sequence of Communication
Source
Message
Receiver
Response
Basics of Communication
What causes poor
communication or a
breakdown in
communication?
Poor Communication
Technical Content
Poor listening
Emotional
Lack of trust
Cultural differences
Language
Lack of knowing what receiver needs
Basics of Communication
Modes of Communication
Intrapersonal Communication
Occurring within the mind or self
Until we know what we want to say,
we cannot communicate effectively
to others.
Parents say, “Think before you
speak.”
What are some examples?
Intrapersonal Communication
Daydreaming
Dreaming
Internal Dialogue
Writing
Talking to Yourself
Modes of Communication
Interpersonal Communication
Between people
Face-to-face interaction with
another person
Does face-to-face always occur?
IM, Text, Facebook, Twitter, etc.
Modes of Communication
Mass Communication
TV, Radio and other media
What are we trying to say?
How are we trying to say it?
What is the most effective way to
communicate our message?
From Mass Communication to
Media Production
Tools
Pen, paper, microphone, camera,
keyboard, cell phone
Mass Communicators use tools to
communicate their messages.
History of Radio
Describe your world without
computer, radio or television.
History of Radio
How old is radio?
1873
James Clerk Maxwell
Theory predicted that radio waves
existed, based on observations of
light waves.
History of Radio
1888
Heinrich Hertz
Theory of Modern Radio
Transmission
Name used to measure frequency
History of Radio
1897
Guglielmo Marconi
“Father of Radio”
Marconi Wireless Telegraph
Company
Transmitted letter ‘s’ across Atlantic
Guglielmo Marconi
History of Radio
1906
Lee DeForest
Improved audion tube (vacuum
tube)
Basic foundation for all radios
Sinking of Titanic
History of Radio
1912
Federal law required all large,
ocean-going vessels be equipped
with wireless radio.
History of Radio
1912
Congress passed Radio Act 1912.
License needed to be obtained from
anyone transmitting on radio waves
Assigned wavelength to transmit on
101.9, 96.3, 103.5, etc.
History of Radio
1919
RCA (Radio Corporation of
America) was formed.
RCA took over American Marconi.
History of Radio
1920
KDKA – Pittsburgh
First commercially licensed radio
station
Presidential election results
James Cox & Warren G. Harding
History of Radio
1922
30 broadcasting stations
100,000 receivers were sold
218 stations
Weather, music, concerts, lectures
History of Radio
1923
556 stations
550,000 receivers were sold
$55 / receiver
1929
4.1 million receivers; $135 / set
Aeriola Senior $65
History of Radio
Success of Radio Stations
More than 600 stations
Many lasted only a few months due
to financial reasons.
What do you do if you don’t have
money????
ADVERTISE
History of Radio
st
1
Commercial
10-15 minutes
WEAF
1922
For an apartment complex
Cost $100
Networks
National Broadcasting Company
1926 out of New York City
Broadcast across nation
NBC Red & NBC Blue
Different programming
Networks
Columbia Broadcasting System
1927
William S. Paley became President
Programming
Music (live or recorded)
News
Weather
Political
Sports
Stock Market
Drama
Fireside Chats
1933
US in depression
President Roosevelt addressed the
nation via radio.
President Roosevelt Fireside Chats
Soap Operas
Soap company sponsored them
1933
15 minutes long
“Romance of Helen Trent” & “Ma
Perkins”
Comedy Drama
Amos ‘n Andy
1929
WMAQ
600+ episodes
Not rehearsed
Amos n’ Andy
More Programming
Action
Western
Crime
Suspense
Death Valley Days
The Shadow
Little Orphan Annie
Wiencek
August 2010