Transcript 2007_11_27_Induction_EN-com - Indico

The CERN Communication
Group
Bernard Pellequer
CERN, 27 November 2007
CERN’s Communication Group
Vision:
To increase awareness of CERN and its activities and to promote the
interaction of science with society in Europe.
Mandate:
Working with a number of key target audiences, to generate public
engagement in science, to produce and distribute information, to foster
community building. The key audiences and corresponding objectives are:
The general public – to foster engagement with scientific issues
The physics community – to provide information about CERN’s activities
S&T decision makers – to promote CERN’s activities
Industry – to encourage partnerships
The CERN community – to provide information and build motivation
Schools – to provide information and to complement the Education
group’s activities through visit, exhibitions and multimedia products.
CERN’s Communication Group
Messages:
•
CERN is the world’s leading centre for fundamental
research, seeking answers to questions about the
Universe.
•
CERN advances the frontiers of technology and
engineering.
•
CERN trains the young scientists and engineers who will
be the experts of tomorrow.
•
CERN brings nations together. Over 6500 scientists of 85
nationalities work here.
► Corporate Communication
► Public Outreach
Seeking answers to questions about the Universe
Advancing the frontiers of technology
Training the scientists of tomorrow
Bringing nations together through science
What we do…
Press Office
300-400 journalists/yr.
Press, radio, TV, Interviews - Documentaries
http:/www.cern.ch/Press/
Traveling Exhibition
150,000 visitors / yr.
2-3 venues per year in European cities
Off the road for refurbishment
Public Web Pages
Normal: 200,000 visitors / yr.
With Dan Brown effect: 250,000/month
Guided CERN Tour for non-scientists, news, educational
resources for teachers…
http://www.cern.ch
What we do…
Guided Tours
Normal: 20,000 visitors/yr.
Open day 2004: 32,000 visitors/day
Reception + Organization of Visits + Guides
http://www.cern.ch/visits
Brochures
100,000 copies / yr.
General information on CERN,
LHC machine, experiments,
applications, safety…
Microcosm
30,000 visitors / yr.
Permanent exhibition on CERN’s research and
technology. Objects for loan.
http://www.cern.ch/microcosm
What we do…
Films, animations, events…
CERN in 3 minutes
The GRID
What we do…
Bulletin
6500 copies, bi-weekly
http://www.cern.ch/bulletin
CERN Intranet
6 million visitors/year
http://www.cern.ch/
Annual Report
CERN Courier
“The” journal of High Energy Physics
25,000 copies, 10 issues/year
World-wide distribution
http://www.cerncourier.com
Yearly progress report
http://publications.cern.ch/
Globe of Science and Innovation
Vision
To be the undisputed landmark of CERN and a forum for the interaction of
science with society in the Geneva region and in Europe.
Mission
To provide a forum for science and its benefits for society, and to encourage
partnerships between the particle physics community and other actors.
Networks…
EPPOG, ECSITE, PI roundtable,
UN Editors, EIROforum, InterActions…
You can help!
Getting involved with communication is an opportunity to become acquainted with other areas of
the lab, to share your expertise and enthusiasm with a wider public, and it can be very rewarding.
The areas in which you can contribute are as follows.
By becoming a CERN guide
A standard guided tour lasts two hours. Just signing up for
one visit every two months would be a great help. To
become a guide, we ask you to attend a visit as an observer,
follow a 1.5 hour introduction and a 1/2 day of
communication training. Before their first visit, new guides
are also given an accompanied site visit focusing on safety
issues and practicalities. Current visit itineraries include the
AD, ATLAS, CMS, COMPASS, LHCb, the PS and the
computer centre. As a trained guide, you can sign up to visits
on the web, choosing the day that suits you best. Visits take
place both during the week and on Saturdays. If you are
interested in helping out the Visits Service, please sign up
from the guides web page (www.cern.ch/guides) or contact
Dominique Bertola.
You can help!
Getting involved with communication is an opportunity to become acquainted with other areas of
the lab, to share your expertise and enthusiasm with a wider public, and it can be very rewarding.
The areas in which you can contribute are as follows.
By becoming a CERN guide
By becoming an explainer for our exhibitions and events
On Saturdays, there is a scientist on duty in Microcosm to
add a human touch and help visitors where needed. We
organise hands-on physics workshops on Wednesdays and
Saturdays (Drole de Physique). On the first Monday evening
of each month, there is a "Lundi decouverte" evening in
Microcosm, presenting one area of CERN's work to a public
audience. We also get involved in local scientific outreach
events such as the Fete de la Science.
In all of these, we need your help.
Please contact Catherine Brandt for further information.
You can help!
Getting involved with communication is an opportunity to become acquainted with other areas of
the lab, to share your expertise and enthusiasm with a wider public, and it can be very rewarding.
The areas in which you can contribute are as follows.
By becoming a CERN guide
By becoming an explainer for our exhibitions and events
By working with the media
CERN welcomes members of the world's media every
working day of the year. We constantly need articulate and
dynamic scientists to explain their work. Periodically, we offer
media training for those who wish. If this is of interest, please
contact Renilde Vanden Broeck.
You can help!
Getting involved with communication is an opportunity to become acquainted with other areas of
the lab, to share your expertise and enthusiasm with a wider public, and it can be very rewarding.
The areas in which you can contribute are as follows.
By becoming a CERN guide
By becoming an explainer for our exhibitions and events
By working with the media
By working with the publications team
The publications team is constantly on the look out for stories
for the Bulletin and the CERN Courier. If you have any
suggestions, please contact Christine Sutton.
You can help!
Getting involved with communication is an opportunity to become acquainted with other areas of
the lab, to share your expertise and enthusiasm with a wider public, and it can be very rewarding.
The areas in which you can contribute are as follows.
By becoming a CERN guide
By becoming an explainer for our exhibitions and events
By working with the media
By working with the publications team
If you would like to discuss any of these matters further,
please don't hesitate to get in touch with me.