Transcript Fenox Venture Capital Fund III

Fenox Venture Capital
Marketing Plan
2012/2013
This document has been produced for informational purposes only and is neither an offer to sell nor a solicitation to buy any security. No
offer or sale of securities will be undertaken without additional appropriate documentation being furnished to an investor for review and
execution. This document is confidential and proprietary.
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www.fenoxvc.com
There are many VC’s in Silicon Valley....
..so what makes FENOX VENTURE CAPITAL different?
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www.fenoxvc.com
Agenda
• Branding Fenox Venture Capital
• Marketing Team
• 2012 and 2013 Timeline
• Internal and External Marketing
• PR Partner
• Summary
• Q&A
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Branding Fenox Venture Capital
“Who is Fenox Venture Capital to..”
Entrepreneurs?
Investors?
Partners?
Potential new hires?
ONE BRAND FOR ALL OF THE BELOW
Fun, EXCITING, young, TRANSPARENT, diverse, pioneers,
hardworking, do-ers, GLOBAL, open, LEADERS!
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www.fenoxvc.com
Marketing Team
Head of Global Marketing Strategy - Brent Traidman
Internal Consultants
Daniel Yang - Creative and Content
Ariko Komoda - Design and Digital Media/Web
Masa Kido - Social Media and Branding
Advisors - Anis Uzzaman, Charles Tan, Ed Lee
Assistants/Researchers - Valva Corthay, Daniela Gorostiza
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2012 and 2013 Timeline
July 2012/2013
Q2 2012
Q3 2012
Q4 2012
Q1 2013
Q2 2013
-Assignment of
duties internally
-Website design
-Doc/Templates
-Design Fine-tuning
-Research
-PR Campaign
-Articles
-Press Releases
-Quotes and
blurbs about FVC
-Develop internal
messaging and
delivery system
-Launch Web 2.0
-Updating Web
consistently and
systematically
-Press releases and
social media
cadence
-Ongoing PR
-Train internally on
go to market
strategy and
delivery
-Consistent Go to
market
communication and
strategy
-Ongoing training
for new hires
-Ongoing internal
PR
-Social Media
cadence
-Consistent Go to
market
communication and
strategy
-Ongoing training
for new hires
-Ongoing internal
PR
-Social Media
cadence
-Launch Web 3.0
-Consistent Go to
market
communication and
strategy
-Ongoing training
for new hires
-Ongoing internal
PR
-Social Media
cadence
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www.fenoxvc.com
Internal and External Marketing
 We must have developed, CONSISTENT templates,
branding, logo usage, social media, go to market
communication, etc for all internal and external
communication. This will be assigned and trained.
 We need to SHOW OFF our recent investments. These
companies are all ones that WE have picked. We picked
them for a reason, we like THEM! Now we need to
promote them and stand behind them. They are part of
who we are now.
 Global and DIVERSE expert team needs to be marketed
externally and internally. This is a strength and can not
be missed.
 We attend the top acceleration startup programs in the
world - we need to SHOW OFF! We are connected.
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www.fenoxvc.com
Internal and External Marketing
 Social Media is free and will be a primary source of
advertising, marketing, etc
 Web Site Overhaul - this is the first and most often used
tool for marketing for a VC.
 Press Releases on each company we invest in
 Press Releases when we close or open a fund
 Associates will be having a consistent “Go to Market”
strategy when reaching out to investors, entrepreneurs,
other partners, etc.
 Articles, quotes in media, and speaking engagements
for Partners is a focus and will be an area of develop
“People do business with people they like.”
-Michael Krasny, Sawdust Ventures
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www.fenoxvc.com
PR Partner
We need expertise and connections
CNMPR - PR Agency and Branding Professionals
Current proposal at FenoxVC (Discounted $2k/mo)
3 Month plan and framework for July-Sept Launch
NY and SF Focus with digital media, print, and
startup connections across multiple areas
Dedicated resource for Fenox VC
Will give us the framework and connections we will
need in order to grow and build our foundation.
Foundation first, establish brand, and then LAUNCH
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Summary
We know what we need to do, now we need to EXECUTE
Step 1 - Brent and team to work on new website creation
Step 2 - Sign on with CMNPR to have our 3 month plan created
Step 3 - Team led by Brent will follow through on the timeline
Where there is a CHALLENGE
there is INNOVATION
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Questions?
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