Transcript Slide 1 - Indico

Communication, Education and Outreach
Rolf Landua
Head of Education + Public Outreach Group (PH-EDU)
20 March 2012
The CERN budget is paid by our member states
We owe the ‘general
public’ an explanation of
what we do, and why.
Two groups:
“Communication group” in DG department (DG-CO)
“Education group” in PH department (PH-EDU)
General mandate:
to increase awareness of CERN and its activities and to
promote the interaction of science/particle physics with the
general public, teacher, students, and society .
Communication:
Produce & distribute information, build support for CERN
Target: General public; scientific community; decision makers
Group leader: James Gillies
Media visits, contacts
Press releases
Public website, social media
Brochures, photo service
CERN bulletin, CERN courier
Communication (DG-CO)
Press Office
1000+ journalists/year
(press, radio, TV, interviews, filming for
documentaries)
Annual Report
Official photos
Video Service
Communication (DG-CO)
CERN bulletin (bi-weekly)
[for CERN staff and users]
CERN Courier (monthly)
[for world-wide HEP community]
Communication (DG-CO)
Top level web pages
2250 pages of content
1,000,000+ visitors/year
Brochures
100,000 copies pear year
(CERN, LHC, experiments,
applications, safety, etc)
Education (PH-EDU)
Inform general public, teacher/school students about CERN
Inspire & motivate young school students for physics
Enthuse teachers for modern physics
Group leader: Rolf Landua
Teacher Programmes
Guided CERN tours
CERN exhibitions on-site
CERN traveling exhibitions
Programmes for school teachers
High School Teachers (3 weeks, July)
45 physics teachers from 22 countries
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25-30 teacher schools per year
20+ countries
3-5 day programmes in native language
Guided CERN tours
100,000+ visit requests per year
77,000 visitors 2011
About 40% schools
Open Days
2004: 40,000 visitors (in one day)
2008: 70,000 visitors (in two days)
2013/14: ?
Exhibitions at CERN
60,000 visitors/year
Globe of Science and Innovation (first floor)
Conferences, discussions, events
Forum for science and its benefits for society
Partnerships between CERN and industry
Also: CERN seminars, conferences, CineGlobe
170 events (2011)
Microcosm
Detector models
Fundamental forces hands-on
History of computing
LHC mockup
CERN traveling exhibition
Inaugurated April 2009
2009: Geneva (university, CERN)
2010: Torino, Copenhagen
2011: Hartberg (AU)
2012: Ankara, Galway (Ireland)
You can help - become a CERN guide !
CERN visits
Globe and Microcosm exhibitions
An opportunity to become acquainted with other areas of the lab
Share your expertise and enthusiasm with the public
To become a guide:
- Attend a day of CERN visits as an observer
- Follow a 1.5 h introduction
- Follow a 1/2 day communication course
Then: sign up for one visit every (two) months !?
Visits take place both during the week and on Saturdays
Contact: [email protected]
If you want to know more or get involved:
[email protected]
Thank you for your attention.