Transcript Planificación de la comunicación de riesgos

Planning risk
communication
Why is it necessary to plan Risk
Communication?
• Because the planning is the basis of
the Risk Communication process.
• Because the lack of planning can
lead to an erroneous program which
will cause problems in the community.
Steps
• Seek sources of information
• Form a communication team
• Build trust in the target public
• Develop the communication plan
• Establish audience priorities
Topics for the community
to react to
• Health
• Safety
• Economy (property values)
• Environment
• Others (aesthetic aspects, commercial
development, political affairs)
Questions for the community to
answer about the topics of interest
to them
• What is your main concern?
• What kind of information do you need?
• How frequently would you like to be
informed and updated on this matter?
• Where do you usually get your
information from?
Questions for the community to
answer about the topics of interest
to them (Continued)
• Does any group require special information?
• How do you want to receive the information?
• Which means of communication do you
prefer?
• Is any dialect spoken in the community?
Involve the community
in the planning
• In the process of Risk Communication a
determining factor is community
involvement.
• It will help you gain the trust and
support of the community and will
provide you with important information
about their concerns.
Assessment of Health Risk
Communication
Systematic assessment will enable you to
discover:
• Whether you have reached the target
population
• Whether your messages have been
effective
• Whether the communication has led to a
change in behavior