Transcript CMAP the Foundation of Assignments in TPC 12

CMAP the Foundation of
Assignments in TPC 12
The first step in planning a
communication is to analyze the
audience and purpose via a CMAP
statement…
Context
This refers to the history of the
communication and the relationship
between the sender and receiver:
–
–
–
Is this the first communication or is it a
response to a previous communication?
How well does the sender know the
receiver?
Is the receiver likely to respond favourably
to the message?
Message
This refers to all of the details that will be
included in the communication:
– What information does the receiver need in
order to act?
– What do you want the receiver to do?
– When do you want the receiver to do it?
Audience
This refers to who will receive the message:
– Who is the primary person(s) who will receive
your message?
– Is anyone else (intended/unintended) going to
receive your message?
Purpose
This refers to what the sender wants the
receiver to do when the message is
received.
This is the most difficult for students to
understand, because they often confuse it with
the message.
An Example of a Blank CMAP
Statement:
I am _________________________ to
medium (writing, meeting with, phoning, etc.) of communication
___________ to tell _____________ that
audience
audience
_________________________________
in order to ________________________
purpose
given that _________________________.
context
Let’s Try It….
Create a CMAP statement for the following
communication…
You have just completed your first semester at
college. Unfortunately, last night when you did
your budget you realized that you will not be able
to afford to live during second semester.
According to your figures you need another
$2,000 to survive until summer break when you
can work full-time. You decide to ask your
grandmother to lend you the money. You are her
only grandchild.
Possible Response….
I am meeting with my grandmother to tell
her that I love her very much, I’m getting
good marks in college, and that I need a
loan to be able to finish the year, in order
to get the $2000 given that Granny loves
me, she has the money, and I’ve never
borrowed from her before.
(Notice: I added some details that weren’t given in the scenario, but
they would be true if this was my situation in real-life.)
Once you have the CMAP written composing the communication is
easy—all the details, objectives and challenges are clear.
So What Happens If You
Change the Context….
How does your CMAP statement, and
therefore your communication, change if
instead of being the only grandchild you
are one of 15, five of whom have borrowed
money and never paid
anything back?
(Answer this question in the bulletin board
in the CMAP forum.)
So What Happens If You
Change the Audience….
How does your CMAP statement, and
therefore your communication, change if
instead of asking your grandmother you
ask you local bank manager for the
$2000 loan?
(Answer this question in the bulletin board in the
CMAP forum.)