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Action in practice – experiences from Rostock and Baltic Sea Cycling project Thomas Möller, radplan nordost Pardubice Expert Seminar, 24th February 2012 1 Cycling in East German Cities Potsdam Magdeburg Leipzig Dresden Rostock Jena 2008 Schwerin 2003 Erfurt Halle (Saale) Zwickau Chemnitz Gera 0 5 10 15 20 25 SrV 2008, TU Dresden Radverkehr [%] 2 Cycling in Rostock 1987 - 2008 What happened here? 3 Activities in Rostock 2003 - 2008 • Completion of TRAM system (from 22,3 km in 2000 to 35,6 km 2008) • Completion of main roads (inner and outer ring road system) • nearly no separate investments into cycling infrastructure • Baltic Sea Cycling Project 2004 – 2007 4 Baltic Sea Cycling Project 2004 - 2007 • Funded by Interreg III B Programme for Baltic Sea Region • Transnational partnership with 22 partners in 6 countries (municipalities, NGOs) 5 Baltic Sea Cycling Project 2004 - 2007 Pilot actions international I • Cycling to work • Cycling to school • System for bike supply • Combining cycling with public transport • Sign and information • Cycling together with passengers and goods 6 Baltic Sea Cycling Project 2004 - 2007 Pilot actions international II • Climate adaption • Tourist biking • Cycling between towns • Healthy cyclists • Inspiration book and web site • Interactive software 7 Baltic Sea Cycling Project 2004 - 2007 Activities in Rostock • Cooperation of 3 partners in „Fahrradregion Rostock“: • Hanseatic City of Rostock • County of Bad Doberan (surrounding area) • ADFC Rostock (Cycling NGO) • Pilot action: University cycling network - signposting • BYPAD, Communication activities etc. 8 University cycling network Planning of the network Elemination of two bottlenecks 9 University cycling network Signposting network Celebration Information 10 Bicycle Policy • Bicycle Policy Audit BYPAD involved: - Municipality (diff. departments) - Politicians from all parties - NGOs • BYPAD working group discussed an „Action Plan for Cycling Promotion“ • City Council adopted the Action plan • Permanent working group „Fahrradforum“ was installed (municipality, politicians, NGOs, PT company, police) • ADFC „reminds“ municipality and politicians regularly 11 Communication activities • Bicycle Climate Test A. Fahrradklima 1. Spaß oder Streß 2. Engagement der Stadt 3. Stellenwert als Verkehrsmittel 4. Akzeptanz in Bevölkerungsgruppen B. Sicherheit 5. Sicherheitsgefühl als Radfahrer 6. Konfliktpotential mit Fußgängern 7. Geschwindigkeit von Autos 8. Vorgehen gegen Radwegparker 9. Führung an Baustellen Note 1 Note 2 Note 3 Note 4 Note 5 Note 6 12 Communication activities • Website www.fahrradregion-rostock.de • Cinema spot (produced by students) 13 Communication activities • Competition for cycling friendly companies 110 100 90 80 70 5. Selbstdarstellung 60 50 4. Radverkehrsförderung 40 3. Betriebliche Nutzung 2. Abstellanlagen 30 20 10 1. Fahrradnutzung 0 mögl. Punkte AOK cub DH EWS HRO HMT LK Öko Rie RGS Rha RSAG DBR mittel 14 Communication activities • Postcard as prelimary cycling map for city centre • Cycling map: City map and regional map 15 Communication activities • Citylight campaign „Rostock steigt auf“ • Cycling event with mayor „Rostock steigt auf“ Cycling in East Germany | 16 | 13.05.2010 16 Communication activities • Conferences to disseminate results • Translation of „Cycling Inspiration book“ 17 More activities • Testing of trailers • Opening of a contact office 18 More activities • Study trips to bicycle friendly cities (Kiel, Münster, Malmö) 19 Activities besides BSC project • Initiatives for a „Bicycle Street“ and opening of oneway streets 20 Activities besides BSC project • Bicycle boxes at the station • Cycling tour for politicians • After work tours • … 21 Cycling in Rostock 2003 - 2008 What happened? • Modal split of cycling increased from 12 % to 20,1 % in 5 years • Nobody knows exactly why Some ideas consequences 22 Factors of success • Cooperation of regional partners: municipality, cycling association, public transport company • Focus on communication • Involvement of politicians • Partners and persons with high motivation • International cooperation for inspiration and motivation • Spent money: ~ 200.000 EUR in total within 3 years • Be creative! Try yourself! 23 Lessons learned • It‘s good and important to have indicators for success. • To learn more about the factors of success a detailed evaluation is necessary. • The consequence: Evaluation is a main topic in our next project: • Looking forward to telling you more next time. 24 Thank you for your attention! More information: www.fahrradinspiration.de Contact: Thomas Möller Mobil: +49 (0)179 7041949 [email protected] 25