Transcript Word of Mouth

“What is Word of Mouth
Advertising and How can it
be Stimulated?”
By: Manpreet Brar &
Nicole Chacalias
Agenda
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Word of mouth communication
Positive word of mouth
Factors encouraging word of mouth
Negative word of mouth
Word of mouth strategies
Questions
Word of Mouth
Communication
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The passing of information by verbal
means on an informal person to
person basis.
The transmission of product
information by individuals to
individuals.
Positive Word of Mouth
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Encourages the consumer to adopt a
certain product.
Provides a means for people to cut
through the clutter of the thousands of
messages received a day.
Factors Encouraging Word
of Mouth
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Avidly being engaged with a product.
Product knowledge.
Concern for others.
Negative Word of Mouth
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Detrimental to products.
Reduce the credibility of a company.
Rumor's can be harmful to a busines.
Word of Mouth Strategies
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Virtual Communities
Guerrilla Marketing
– Example
YouTube - Broadcast Yourself.
 http://www.youtube.com/watch?v=im2WLSJ0
LFw
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Viral Marketing
Questions