Transcript Relief that Sticks™ XyliMelts ® for Dry Mouth

ORAHEA
LTH
13434 SE 27th Pl
Bellevue WA 98005
425-451-9876
Adhering disc products that coat the mouth
Relief that Sticks™
About OraHealth
Relief that Sticks™
• Located in Bellevue, Washington
• World leader in the breakthrough technology of
“oral adhering discs”
• Founded in 2002 by Jeff Haley, a canker sore sufferer who
spent years researching and developing ideal oral care
solutions
• All OraHealth products are developed through medical
science and clinical trials to ensure optimal product
performance and user safety
• OraHealth’s present products use all-natural ingredients
OraCoat Product Family
Relief that Sticks™
• XyliMelts® for dry mouth
– 500mg xylitol and cellulose gum
– Coats, moisturizes and lubricates
• B12Melts® for mouth sores
– Bioactive B12 and Hyaluronan
– Temporary pain relief from mouth sores
– Supports natural healing
Relief that Sticks™
Advantages of Adhering Discs
• Localize treatment exactly where it’s needed
• Immediately usable by cells lining the mouth -- no need
for ingestion or entry into blood stream
• Continuous concentration from slow-release formula
• Discreet and convenient
Relief that Sticks™
Advantages of OraCoat Adhering Discs
• Release ingredients that coat nearby surfaces
• All natural adhesive instead of chemical adhesives that can cause
mucosal damage or irritation
• Disc can be moved and readhered if the first placement is not right
• Include calcium carbonate buffer to neutralize acids
• Safe to use during any daily activity or sleeping
• Long shelf life
Dry Mouth:
Often a lifelong condition that worsens at night
Relief that Sticks™
Can be a chronic condition, with wide range of causes:
Medications: most common cause:
1,800+ drugs list dry mouth as side effect. Includes many common
categories:5 high blood pressure, anxiety, depression, allergies, weight loss,
Parkinson's disease, pain
Many diseases affect saliva:
Sjögren's syndrome, Scleroderma, HIV/AIDS, and diabetes
Bad Breath: a common side effect and about 25% population suffers
Radiation: Permanent dry mouth if exposed to head or neck radiation for
cancer treatment
Chemotherapy drugs make saliva thicker, causing the mouth to feel dry.
Night time: discomfort worsens, temporary remedies ineffective
Dry Mouth Prevalence
Relief that Sticks™
• ~20% of the population (69 million) reports dry mouth (Xerostomia)1
• 40% of over 55 yr population, medications a growing cause1
• 60% of 45 yr olds take 4 Rx drugs. By age 50 increases to 6+ Rx drugs4
• Skews female; women suffer 25-33% more often than men2
XyliMelts® for Dry Mouth
Relief that Sticks™
Relieves Dry Mouth Symptoms:
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Stimulates saliva
Moisturizes and coats for hours with soothing oral lubricant
Can be used while sleeping, when dry mouth is at its worst
Contains xylitol to suppress harmful bacteria that flourish in a dry mouth
May reduce risk of tooth decay
Morning Oral Wetness
Subjects who used
XyliMelts while sleeping
experienced a three-fold
increase in morning oral
wetness.
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Before
XyliMelts
With
XyliMelts
XyliMelts® with Xylitol:
Long-lasting dry mouth relief that works at night
Relief that Sticks™
5-Way Clinically Proven Effectiveness
1. Suppresses adverse bacteria that flourish in a dry mouth7
2. May reduce risk of tooth decay (FDA approved claim) 2
3. Mild mint & xylitol flavors stimulate saliva
4. Xylitol and cellulose gum coat & soothe the mouth
5. Slow-releases oral humectant / lubricant
Superior Delivery
All natural ingredients with acid neutralizer
Therapeutic level of xylitol 500 mg
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Optimally effective delivery of xylitol while sleeping
when saliva flow is low
Slow-release formula delivers continuous concentration
Discreet and convenient
Only dry mouth remedy that can be used while sleeping
XyliMelts® for Dry Mouth:
Retail success driven by competitive advantage
Relief that Sticks™
Only XyliMelts are effective for night time relief,
when problem is worst
Biotene - daytime relief only, not natural, sub-therapeutic
level of Xylitol.
ACT Lozenges - daytime relief only, not natural, subtherapeutic level of Xylitol.
CVS Dry Mouth - daytime relief only, not natural, subtherapeutic level of Xylitol.
OraMoist discs - Sub-therapeutic level of Xylitol. Adheres to
roof of mouth – dangerous to use while sleeping.
Daytime relief only, not natural.
Relief that Sticks™
How to place XyliMelts disc in
mouth
• Place a disc on the gums
(Gingiva) just above
molar, upper or lower,
with white side touching
your check and the tan
(adhesive side) against
your gums. Do not move
for 10 seconds.
How to Use XyliMelts Discs
Relief that Sticks™
Each XyliMelts disc has a white side and a tan dimpled
side. The white side contains xylitol and oral lubricant.
The tan dimpled side contains a natural adhesive.
How to Use XyliMelts Discs
Relief that Sticks™
Use your fingers or tongue, to place a XyliMelts disc on your gums
beside a molar, upper or lower, with the white side facing your cheek
and the tan adhesive side against your gums or a tooth or both.
How to Use XyliMelts Discs
Relief that Sticks™
Once you get the disc to a comfortable spot, don’t push on it with
your finger or touch it with your tongue. It needs to be still and not
touched or pushed on for 10 seconds for the adhesion to begin. The
adhesion will grow stronger over time and reach full strength in a
few minutes.
XyliMelts® for Dry Mouth:
Relief that Sticks™
Rated most outstanding product
for dry mouth
by Dental Hygiene Clinician’s Report
Best review by Dr. Doniger, DDS
Clinical study shows effective while sleeping
Amazon.com 5 star average rating
Drugstore.com 4.5 star average rating
Fast growth in drug chains
Dental Office Pricing
Relief that Sticks™
• Special Dental Office Pricing:
• 50% below retail prices
• Same size 40 discs as in drug stores
• Patient Samples:
• 4 discs in a sample brochure, 40 brochures per box
• First sample box of 8 brochures (4 discs each) FREE
• For Pricing Call: 877-672-6541
Relief that Sticks™
XyliMelts Summary
Relief that Sticks™
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Relief that Sticks™
Slow-release oral adhering disc
Coats, moisturizes and lubricates
Stimulates saliva
May reduce risk of tooth decay
Designed for use while sleeping
Professional product pricing & samples
Available OTC at Rite Aid & CVS Pharmacy
Any pharmacist can order from their
wholesale supplier
Data sources
Relief that Sticks™
1. Inside Dentistry Technical Profile, May 2006
2. Claim approved for foods with xylitol
3. Nederfors 1991
4. 2009 U.S. Gov’t Census projection
www.census.gov/population/www/projections/summarytables.html
5. www.ageworks.com/course_demo/200/module2/pages/win2.htm
6. Stats on drugs and dry mouth
www.ada.org/sections/scienceAndResearch/pdfs/patient_50.pdf
7. Ly KA, Milgrom P, Rothen M, Xylitol, sweeteners and dental caries; Pediatric
Dentistry; 2006 Mar-Apr;28(2):154-63