Transcript Word of Mouth PPT

Word Of Mouth Marketing
John N. Pierce
Regional Sales Manager
What Is Word Of Mouth Marketing?
1.
Marketing Is What You Do; Not What You Say.
 It’s all about the second “M”
 Why now?
 It’s more than just marketing
2. Rules for Word of Mouth Marketing
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Be interesting
Make it easy for people to talk about you.
Make people happy.
Earn Trust and Respect.
Advertising is the
price of being boring.
Everyone Is Talking About You Already!
1.
Customers Are In Control.
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We are reviewing everything we buy.
People are talking to people just like you.
What we say goes everywhere; mass dissemination of information.
Traditional Media and “Word of Mouth” are forever intertwined.
The Permanent Record.
 It’s not just the Internet.
 Word of Mouth Marketing makes us more honest.
 Your customers want you to join in and be part of the conversation.
3.
Word Of Mouth Marketing Has Always Been Your Best
Marketing; You Just Didn’t Know It.
 We just never called it by its real name.
 Word of Mouth Marketing is your best Marketing value.
Talkers;
Who Will Tell Their Friends About You
1.
Three Reasons Why People Talk About You.
 They like you and your service.
 Talking makes them feel good.
 They feel connected to a group.
2. How To Stop Word Of Mouth.
 Prizes and Rewards
 Forgetting why people talk about you.
3. Who Are The Talkers?
 Talkers are people just like us.
 Talkers aren’t always big spenders
4. Finding Your Talkers
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Happy customers
Logo Lovers
Listeners
Professionals
-- On-line Talkers
-- Eager Employees
-- Fans and Hobbyists
Word of Mouth Marketing
What is it Worth to You?