Transcript Computer Mediated Communication

Mediated Communication
and Communication Literacy
Mediated
Communication

Mass Communication


The process in which professional
communicators use technology to share
messages over great distances to influence
large audiences.
Computer Mediated Communication
(CMC)


Human interaction over computer
environmnets
Using electronic devices to communicate.
Mediated
Communication
Mass Mediated Communication
 Newspapers

Television

Magazines

Internet
Mediated
Communication
Computer Mediated Comm. (CMC)
 E-mail


Bulletin Board Systems



listserv
Blogs (web-logs)
Instant Messaging
Chat rooms
Computer Mediated
Communication
Computer Mediated Comm.
 Audio-video conferencing


Same as face-to-face
Multiuser environments



“Virtual Communities”
World of Warcraft
Second-life
Computer Mediated
Communication

Synchronous communication




Able to interact in real-time.
Simultaneous back and forth
communication.
More like face-to face.
Asynchronous communication


Communication interaction has delays.
Like writing a letter.
Computer Mediated
Communication

Digital Divide




“a growing gap between those who
have access to technology and those
who do not” (p. 267).
Effects older adults
Effects the poor
Who else?
Computer Mediated
Communication


What does access to technology
give us?
Why is the digital divide such an
important issue to understand?
Media Effects

Gatekeeping


The process of determining what news,
information, or entertainment will
reach a mass audience. (p. 258)
A few powerful people decide what is
important enough for you to see.
…Just one company
Media Effects

Agenda Setting



When the media pay attention to
certain topics, they determine, or set
the agenda for, what topics are
discussed by individuals and society.
(p. 258)
Example: Reality TV   
Example: Michael Jackson’s death
Media Effects

Cultivation effect



Heavy television and media use leads
people to perceive reality as consistent
with the portrayals they see on
television. (p. 260)
Imagine if TV was all you could watch and you
couldn’t leave your house.
What is seen/heard and what is not.
Computer Mediated
Communication
Questions????
Activity


Use your laptop to search your
designated news website or thumbthrough your newspaper.
What stories are presented?




What are we told is important?
What topics will you discuss with
others?
How do these influence your perception
of the world?
Complete worksheet.