Transcript Lecture-5 on 23 July 2014

Transferable Skills Development
MGT 495
Lecture - 5
FACILITATOR
Prof. Dr. Mohammad Majid Mahmood Bagram
The Importance of Communication Skills for
Business Leaders as expressed
by Business Authorities
“Top executives from Fortune 500 companies rate
communications skills as the most important quality for
business leaders.”
New York Times
Business Section
“There may be no single thing more important in our efforts
to achieve meaningful work and fulfilling relationships than
to learn and practice the art of communication.”
The Art of Leadership
Max De Pree, Author
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Original Message
Percentage of Understanding lost in communication
100 Percent
Top mgt’s understanding
63 percent
VP Understanding
56 percent
General mgr’s understanding
Average
Information
Loss
40 percent
Division mgr’s understanding
Average
30 percent
Information
Unit mgr’s understanding
20 percent
Loss
Employee’s understanding
3
We need to
improve communication... as
70 % of our communication efforts are:
• misunderstood
• misinterpreted
• rejected
• distorted or
• not heard
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Cost of Correspondence
• One page business letter that took 10 minutes to
dictate cost between $50-$100.
• Poor writing costs even more since it
o Waste Time.
o Wastes Effort.
o Jeopardizes goodwill.
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THE QUALITY OF YOUR LIFE
IS THE QUALITY OF YOUR COMMUNICATION ~
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BOTH WITH YOURSELF & OTHERS
Think > listen > talk
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Communication
"You are not only responsible
for what you say, but also for
what you do not say."
– Martin Luther
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Need for Communication
1.
2.
3.
Very strong in Human beings
Considered as a basic need, as in the case of
eating, sleeping, etc.
Established as both social & individual need
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COMMUNICATION
• Communication is the process of sending
and receiving information.
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COMMUNICATION
The sharing of information between two or more
individuals or groups to reach a common
understanding (but not necessarily an agreement).
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THE COMMUNICATION PROCESS
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Most common ways to communicate
Writing
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What are the hardest things
to say?
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Hardest Things to Say
I Was
Wrong
I Don’t
Know
I Need
Help
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Words Are Energy
• Never use words like defeats, failure & problem.
Always talk of “Hope, Belief, Faith, Victory &
Success.”
• When you use a Positive word, it raises your
Energy Levels & Putting you in a
“Winning Frame of Mind.”
• Words are Energy use
them in your favor!!
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Sharing of Resources
"A candle loses nothing
by
Lighting
another candle"
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• If you have your sight, you
are blessed.
• If you have insight, you are
a thousand times blessed.
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To be conscious that you are
ignorant is a great step to
knowledge.
- Benjamin
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Doing is Believing
• "I hear and I forget. I
see and I remember.
• I do and I understand."
(Confucius 551-479 BC)
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Communication
• "He who wishes to talk well
must first think well.”
• "When you speak, your speech
should be better than your
silence would have been." (Origin
unknown)
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"I praise loudly.
I blame softly.“
• (unknown)
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"Great speakers are not born, they're
trained."
-- Dale Carnegie
"Perhaps you will forget tomorrow
the kind words you say today, but the
recipient may cherish them over a
lifetime.“ Dale Carnegie
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Conversation with Wise Man
“A single conversation
with a wise man is better
than ten years of study.”
--Chinese Proverb
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"Communication is really all anyone ever
gets paid for ultimately...and if you cannot
effectively communicate...you will PAY...not
get paid..."
-- Doug Firebaugh
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"Kind words can be short
and easy to speak, but
their echoes are truly
endless."
- Mother Theresa
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Communication Goals
To change behavior
To get and give
Information
To persuade
To get action
To ensure understanding
Source: CGAP Direct
COMMUNICATION – Do you know?
• PEOPLE REMEMBER:
– 10 % of what they read
– 20 % of what they hear
– 30 % of what they see
– 50 % of what they see and hear
– 80 % of what they say
– 90 % of what they say and do
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COMMUNICATION – Do you know?
• If you tell people something without
repetition:
– After 24 hours, 25 % have forgotten it
– After 48 hours, 50 % have forgotten it
– After 72 hours, 75 % have forgotten it
– After one week, 96 % have forgotten it
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FACILITATOR
Prof. Dr. Mohammad Majid Mahmood Bagram
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