Transcript GEMI Quick Survey Results: Employee Environmental

GEMI Quick Survey Results:
Employee Environmental Awareness
GEMI Membership Meeting
Orlando, FL
January 17, 2002
Facilitated by: Dean Miracle, Southern Co.
{13 Companies Participated}
1a. What Methods Do You Feel Are Most Effective in
Communicating Environmental Messages to Your
Employees? (Check ALL that apply)
Communication Method
Preferred
Company Newsletter
70%
Company Website
80%
E-Mail
60%
Brochures
30%
Combined with Safety Workshops and Meetings
50%
Manager/Supervisor
70%
Videos
0%
Training Programs
60%
Bulletin Boards
30%
Town Hall Meetings
60%
NOTE: Results shown above indicate the percentage of respondents that indicated that
communication source as a preferred method. Items listed under the “Other” topic have
been included in the summary results for Question #3.
1b. From The Choices Listed in 1a, List Your
TOP 3 methods in Order of Effectiveness
#1 Method of Communication
E-Mail
20%
Website
30%
Tow n Hall
10%
Mgr/Supv
30%
New sletter
10%
1b. From The Choices Listed in 1a, List Your TOP
3 methods in Order of Effectiveness (cont’d)
#2 Method of Communication
Other
10%
Website
20%
Training
20%
New sletter
20%
Bulletin
Board
10%
Tow n Hall
10%
Mgr/Supv
10%
1b. From The Choices Listed in 1a, List Your TOP
3 methods in Order of Effectiveness (cont’d)
#3 Method of Communication
Training
10%
Website
20%
Brochure
10%
New sletter
10%
Other
10%
E-Mail
10%
Tow n Hall
10%
Mgr/Supv
20%
2. Do Your Employees Receive Questions From
Friends & Neighbors About the Impact of Your
Company on the Environment?
Never
10%
Frequently
20%
Occasionally
70%
3. What Creative or Educational Methods are
You Utilizing to Communicate Environmental
Messages to Your Employees?
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Environmental newsletter
Conferences
Daily electronic newsletters
Kiosk TVs
Manager’s goals for variable
compensation
Posters—large & highly visible
displays in company locations
Environmental contests
Interactive training programs
Cafeteria “tent” cards
Employee ID Badge
attachments
11.
12.
13.
14.
15.
16.
Annual EH&S report
Executive speeches
External articles
Annual financial report
Brown Bag lunches
Community volunteer
projects
17. Hard hat stickers
18. Interactive training
games
19. Environmental events
surrounding Earth Day
4. Are Your Communications Intended to Focus on
Getting Information to Your Employees or Do Your
Expect Them to Carry a Message to Their
Community?
1. Communication to and through employees is our goal.
2. Carry information to communities, especially through
managers.
3. Not a well developed area yet.
4. Employees are a high priority audience and may be
called upon to represent the company in public forums.
5. Focus on what employees can do at work and home.
Long term goal is to inform employees enough about
what we do as a company that they can act as
ambassadors for the company to the public.
6. Both (several responses).
5. Is the Environmental Communication at
Your Company Focused on Compliance?
Alw ays
10%
Seldom
50%
Frequently
40%
6. What are the Most Significant Environmental
Issues Facing Your Company?
1.
2.
3.
4.
5.
6.
7.
8.
9.
Air emissions
Water
Chemicals
Energy reduction
Takeback and materials in concern
TRI
Global Climate Issues
Security/Workplace Safety
Employee awareness
7. Have You Been Able to Document Any
Measurable Benefit From Your Employee
Environmental Communications Effort.
If YES, in What Way?
Yes:60%
1.
2.
3.
4.
5.
6.
7.
No: 40%
Measuring environmental website hits
Annual employee opinion surveys
Quarterly documentation of compliance
Annual EH&S progress report
Goals for managers and supervisors
Shorter cycle time for permit approvals
Better community relationships
8. Do Your Employees Want to be More
Informed About the Environmental Issues
Facing Your Company or Industry?
Yes 50%
Some 10%
Not much request
Don’t Know
20%
20%
1. Employees are interested in environmental information, but
they do not always know where to find the information.
2. The difficulty is getting employees interested in environmental
issues.
3. Many employees feel strong about environmental issues and
want to deliver the message.
4. Environmental interest is not high, safety is a bigger issue.
5. Has not been raised as a major issue.
9. When You Have Multiple or Complex Environmental
Information That You Would Like to Communicate to
Your Employees, What Communication Methods Seem
to Have the Greatest Impact & Most Retention?
1.
2.
3.
4.
5.
6.
7.
8.
9.
Daily electronic newsletters
Top management speeches/presentations
Environmental training programs
Annual Environmental conference
Town Hall meetings
Website
Newsletters
Manager/Supervisor communication
Large scale community activities
10. In Order to Garner Employee Interest, Do You Share
Specifics of the Potential Economic or Other Business
Risks Associated With Environmental Issues?
Yes 80%
No 20%
10. (cont’d) Have you found this to be
effective?
Yes
30%
Somewhat 50%
Unknown 20%
1. People understand the economic benefits and can relate to those
messages
2. Somewhat (several responses)
3. These must be thoughtfully considered before communicating
4. Must be used to reinforce rather than confuse the message
5. Most of the time
6. Fines for non-compliance
7. Unknown (several responses)
8. Information is published through EH&S report
9. Especially when concerning compliance issues
10.If people are not attuned to the environmental benefit, typically
they are attuned to the economic benefits.