Transcript Effective Marketing Strategies for Interims

Effective Marketing Strategies
for Interims:
Strategies Proven to Work Before, During
and After a Recession
Stefan Drew
I’m Stefan. The BBC introduce me as
The Marketing Magician.
Feast and Famine
Expensive
Time Consuming
Most Marketing Doesn’t Work
Marketing can be Free,
Automated, Measured and
Effective
How many marketing methods
do you use?
>100 Free Marketing tactics that deliver
results ..
Networking – Quality v Quantity, Website – phone number, Web pages SEO + content, PPC / Adwords, Autoresponders, Keywords, Newsletters,
Benchmarking, Google Analytics, Media Releases, Media distribution sites
e.g. PRWeb, PR.com, Magazine Features …..single or series, Letters to
Editor, Offers – Discounts, Additional features etc, Time sensitive offers,
Joint Ventures, Newspaper Columns, Email, Word of Mouth,
Ambassadors, Referrals, Social and Business networking sites, Audio,
Surveys, Free help, Public speaking .. Free or fee paying, Advertising in
print, on line, mobile, vehicles, cinema, Satnav etc, Interviews – radio,
newspapers, online, Elevator Pitch, CRM, Guru status, Squeeze page,
Testimonials, By line, Face to Face meetings, Blogs – your own and other
peoples, Free Directories, Word of Mouth, Telephone – Skype,
Calendars,, Trademark / Brand, Incoming inks, Internal links, Anchor text,
Affiliates E.g. Amazon, Guarantees, Google Alerts, Etc
FREE MARKETING
Once upon a time a man got on train in
London. We didn’t meet but when he got
off the train in Glasgow he was my new
client.
A lady found my website, signed up to a
newsletter and 6 months later asked me
carry out an interim role.
We’ve never met as she lives 12,000 miles
away.
How to market effectively whilst flat
out on assignment .. automated
marketing that really works
Marketing ROI
How to measure what marketing
works … and what to do when it
doesn’t work
Test, measure and improve
If it doesn’t work ….. STOP!
>95% of your marketing can be
measured
E.g. Calls to action
Can go to a specific webpage, a specific
telephone number, a specific
address,
etc.
Newsletters and website stats are
measurable
Twenty Advertising Secrets
Automatically delivered to your
inbox after the event
http://www.stefandrew.com/stefan-drew/twenty-advertising-secrets-1.html
5 questions to ask that deliver assignments
What is your biggest (marketing) challenge?
What have you tried?
What worked best?
If you solved this problem what impact would it have on your
business?
If I could help you with that would you be interested?
How to sell yourself in 10 seconds
How to sell yourself in 10 seconds
I’m Stefan. The BBC introduce me as
The Marketing Magician.
10 words … 10 seconds that can win interim
assignments
30 second elevator pitch
How to sell yourself in 10 seconds