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Tech Talk:
Integrating technology to enhance twoway communication with families
www.laspdg.org
Presented by Pamdora Williams
LaSPDG Staff
@laspdg
Roll Call
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your chat pod and type your district/LEA that
you are representing
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viewing this webinar, please type their names
as well
Considerations
• This webinar is being recorded and will be available for
viewing at www.laspdg.org under
Family Engagement
Webinars
2013-2014
• If you need to ask a question, please use the Chat Pod
on your screen (NOTE: everyone can see your question)
• You can download all of today’s materials in the FILES 2
Pod on your screen at any time during the presentation
– Click on the selected file
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People First Language
“People First Language puts the person before the disability and
describes what a person has, not who a person is.”
Kathie Snow. (n.d.) A few words about People First Language. Disability is Natural. Retrieved
August 1, 2012 from http://www.disabilityisnatural.com/images/PDF/pfl-sh09.pdf
POLL:
What’s your role in the district?
District Staff
School Leadership Staff
Teacher/Support Staff
Other
School-Home Communication
Communication strategies should
reflect practices that:
• are two-way
• use a variety of formats based on
demographics
• offer multiple channels of
communication
SCHOOL-HOME COMMUNICATION
Assess where we currently stand and the
effectiveness of our communication efforts
with families
Modify the content and the way we
communicate with families to
accommodate the needs of families as well
as schools/districts
Integrate high tech and low tech strategies & tools
that will provide a variety of ways to reach the
maximum number of families
Note: You can view the webinar that addresses “ASSESS” & “MODIFY” at
http://www.laspdg.org/content.cfm?id=308
Goal & Objectives
Goal:
Integrate technology when communicating with families
Objectives:
– Increase knowledge of characteristics and communication preferences
of families in the digital age
– Increase knowledge of mobile and social media tools that can broaden
communication efforts with families
Also, tools, resources & promising practices to
support your work!
Let’s Chat!
Using the Chat Pod…
share the ways schools and districts would notify their
families and communities about important
information, prior to the use of tools such as email,
internet, text messaging, etc.
Then….
Newsletters
Phone calls
Bulletin Boards
Press releases
Newspapers
Backpack info
Billboards
Now…..
Families value choices,
options and customization.
(Why School Communication
Matters, 2008)
Perceptions of technology:
• an “innovation” (Gen X)
• a “necessity” (Millennial)
American Generations
(Name and Birth Years)
Name
Birth Year____
WW II
1901-1924
Silent
1925-1942
Baby Boom
1943-1960
Generation X
1961-1981
Millennial
1982-2005
Homeland (Gen Z) 2005-2025
(Howe and Strauss, 2007)
(Pew Research Center, 2010)
Families value staying
connected and being a part
of a community.
(Why Social Media Matters,
2012)
Families expect to be
updated all day long with
the latest news.
(Why Social Media
Matters, 2012)
Families prefer to receive
news real time.
(Why Social Media
Matters, 2012)
-2/3 of the 91% use their phones to receive information
and for using social media
81% text message
60% internet
52% email
50% download and use apps
-75% of adults in households with incomes less than
$30,000 have cell phones
When families do not have computers at home,
they often gain internet access on their cell
phones, at their job or at the library.
(Pew Research Center, 2010)
http://www.pewinternet.org/Trend-Data-(Adults)/Device-Ownership.aspx
Text Messaging
Resource: Remind 101
https://www.remind101.com/
ResourceDownload From the Files 2 Pod
Animoto
http://animoto.com/
Mobile Apps for Louisiana Schools and Districts
Quick Tips
• Tip #1: Get ideas
• Tip #2: Research
mobile app developers
• Tip #3: Consider the
cost/fees
• Tip #4: Develop plan to
market mobile app
• Tip #5: Highlight
important
communications
Check Out These Louisiana
Examples of Mobile Apps
In the App Store, search:
• Zachary Community School District
• Calcasieu Parish Schools
• West Feliciana Parish SD
Download the iSchoolbox app, then search:
• Terrebonne Parish, LA
Resources
www.ischoolbox.com
The iSchoolBox App is a no-cost service for
administrators to create mobile apps for schools.
You can download more information about iSchoolBox from the Files 2 Pod
http://mgleeson.edublogs.org/2012/08/09/can-your-class-survive-a-week-without-technology/
POLL:
Which of the following activities do you do on
social networking sites, such as Facebook,
Instagram, Twitter etc. ? Check all that apply.
Stay in touch with friends
Post photos of yourself and family
Send private messages
Make plans
Tell about your life
Stay connected with children
I do not use social networking site.
School Communication System
Blogs
Youtube
Pinterest
Instagram,
Email…
twitter
facebook
Email,
E-newsletter,
Take-home
folders
Website
Communicating through Facebook
Check Out These Louisiana
Examples of Facebook
Goggle search:
• Caddo Parish Schools - https://www.facebook.com/pages/CaddoParish-Public-Schools/333062700087908
• St. Charles Parish Schools - https://www.facebook.com/pages/St-CharlesParish-Public-Schools/108462786961
• Natchitoches - https://www.facebook.com/natpsb
Resource
www.facebook.com/safety/.../Facebook%20for%20Educators.pdf
This is also located in your FILES 2 Pod
Communicating through Twitter
Twitter
Check Out These Louisiana
Examples of Twitter
• St. Tammany Parish
– https://twitter.com/stppschools
• East Baton Rouge Parish Schools
– https://twitter.com/EBRSchools
• St. Charles Parish
– https://twitter.com/SCPPS
Resources
Websites:
•
http://www.educatorstechnology.com/2013/12/top-100tools-forteachers.html?utm_source=feedburner&utm_medium=e
mail&utm_campaign=Feed:+educatorstechnology/pDkK+(
Educational+Technology+and+Mobile+Learning)
•
http://www.edudemic.com/guides/guide-to-twitter/
•
http://www.schrockguide.net/twitter-for-teachers.html
•
http://www.educatorstechnology.com/2013/01/twitterfor-educators-beginners-guide.html
http://images.pcmac.org/Uploads/MCPSS
/MobileCounty/Departments/Forms/Twitt
er%20for%20Educators.pdf
(This is also located in the FILES 2 Pod)
Communicating through Pinterest
Resources
www.educatorstechnology.com/2012/06/educat
ors-guide-to-use-of-pinterest-in.html
This document is located in your FILES 2 Pod
Communicating through Youtube
http://www.schooltube.com/
http://www.teachertube.com/
Video Part 1
Principal and “Lead Learner”
of Knapp Elementary School,
Joe Mazza, shares how
discusses the use of social
media tools to enhance homeschool partnerships.
http://www.youtube.com/watch?v=o_y89hLeJyc
http://theinnovativeeducator.blogspot.com/2010/03/to-blog-or-to-not-blog.html
Step 1: Learn More About Technology
and Social Media in Education
•
Websites
– http://iel.org/ptchat/
• Parent Teacher Chat (#PTchat) is a social media professional development conversation that enables
parents, family engagement practitioners, teachers and others to develop new and innovative approaches
to partnerships. It happens on the social media network Twitter.
• http://socialschoolpr.wordpress.com/ National School Public Relations Association experts explore the use
of social media to meet school communications goals
– http://socialschoolpr.wordpress.com/ is a blog
– www.edSocialMedia.com : an online destination for educators studying social media in schools
– www.connectedprincipals.com website is group blog maintained by principals serving schools across
demographic spectrums. with topics ranging from educational
– www.wefollow.com: is a directory of Twitter users organized by interest
•
Books
– Communicating and Connecting with Social Media
– Why Social Media Matters: School Communication in the Digital Age
•
Twitter Feeds
– https://twitter.com/Joe_Mazza
– Google #cpchat
– Google #edchat
Step 2: Assess Parent’s Attitudes and
Preferences
• Insert tool
These documents are located in the FILES 2 Pod
Step 3: Develop Social Media
Guidelines
These documents are located in the FILES 2 Pod
SCHOOL-HOME COMMUNICATION
Assess where we currently stand and the
effectiveness of our communication efforts
with families
Modify the content and the way we
communicate with families to
accommodate the needs of families as well
as schools/districts
Integrate cutting edge technology and
resources that will provide a variety of ways
to reach the maximum number of families
Video Part 2
Principal and “Lead Learner”
of Knapp Elementary School,
Joe Mazza, shares how
discusses the use of social
media tools to enhance homeschool partnerships.
http://www.youtube.com/watch?v=o_y89hLeJyc
Building Capacity
• When you leave today, what will you do with this information?
• How will you share it with others in your district?
• When will you share it? (Timeline)
Note: If you are on the district leadership team, this information
will be useful in completing your district’s LASPDG 5 Year Plan
Questions?
• Please use your chat pod if you have questions
related to this presentation
• After this webinar, you may email questions to
Pamdora Williams [email protected]
www.laspdg.org
The contents of this PowerPoint presentation were developed under a grant from the US Department of
Education, #H323A110003. However those contents do not necessarily represent the policy of the US
Department of Education, and you should not assume endorsement by the Federal Government.
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