Transcript Ch1MassMedia

COMMUNICATION
• A process involving the sorting,
selecting, and sharing of symbols to
help a receiver elicit from his or her
own mind a meaning similar to that in
the mind of the sender.
Six Types of
Human Communication
• Intrapersonal
• Interpersonal
• One person
• Two people
• Small Group
• Public Speaking
• Three to ?
• One to many
• Mass
• Mediated
• One to many
• One to one/group
EPS CYCLE
• Elite
small group usually class
based
• Popular/Mass everyone
• Media Literacy role of the consumer
• EPS Merrill and Lowenstein
EPS Cycle
• Media progression cycle
• elitist—popular—specialized
• 3rd world vs USA
Mass
Communication
A process whereby professional
communicators use technological
devices to share messages over great
distances to influence large audiences.
Noise
Source
Channel
Message
Context
Feedback
Model of the Communication Process
Receiver
NOISE
• Channel static/picture loss
• Semantic misunderstood meaning
• Psychological
internal factors
• Selective exposure
– perception/retention
reinforcement
look for
$$$$$$$$
• Over 150 billion yearly
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Make money
Inform people
Entertain people
Persuade people
Media Consumption
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1,450 daily newspapers
6,700 weekly newspapers
18,000 magazines
12,000 radio stations
1,900 broadcast tv stations
880 cable networks
2,700 book publishers
7 major movie studios (plus small ones)
34,000 movie screens
Media Literacy
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Cognitive
Emotional
Aesthetic
Moral
Cognitive Dimension
• Ability to access, use medium
• Ability to process information
contained in messages
Emotional Dimension
• Feelings/reactions to messages
• Can go over the threshold of tolerance
Aesthetic Dimension
• Understanding media creation
processes
• Critiquing quality of messages
Moral Dimension
• What attitudes, values, beliefs are
being transmitted?
Seven Truths
• The media are essential components of our
lives
• There are no mainstream media
• Everything from the margin moves to the
center
• Nothing’s new: Everything has happened in
the past and will happen again
• News Media are always scary
• Activism and analysis are not the same
thing
• There is no “they”