Transcript Mass Communication - Harrisonville Schools

Mass Communication
Possibly the most influential form
of human communication
Types of communication
• Mass Communication-The process of
delivering information, ideas and attitudes to
a large and diverse audience by the use of
different forms of media.
• This is communication with an unseen
audience
– What are some examples of Mass
communication (AKA Media)?
What are some different types of
channels for mass communication?
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Radio
Television
Movies
Commercials
Internet
Books
Magazines
Newspapers
Music
Videogames
Why is Mass Media so important?
• It shapes the way we think, what we
see, and how we feel.
• The media decides
what they want to
tell us, teach us,
show us.
Importance of Mass Media
• JFK/Nixon debate- 1960 a little known senator, John
Kennedy and well-liked senator, Richard Nizon televised a debate.
Kennedy won the debate and also the election.
• 1938 Orson Welles radio broadcast- during a
regular radio show the population was convinced that
aliens were attacking the major cities of the US.
– https://www.youtube.com/watch?v=Xs0K4ApWl4g
Deception in mass media
Product placement
• Subliminal messages
• Targeting audience
(facebook ads for ex.)
Conservative
• Swayed news articles
Liberal
Deception- Commercials
• Raising the volume
• Celebrity endorsements
• False advertising- the use of false or misleading
statements in advertising, and misrepresentation of the product
– http://www.businessinsider.com/false-advertising-scandals-2011-9?op=1
– https://www.youtube.com/watch?v=eqDXlYxSdLc
Deception in magazines and ads
• Photoshop
– https://www.youtube.com/watch?v=iYhCn0j
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• It is important to be a critical audience member.
Analyze the information given to you, don’t just take it
as fact.
– Step 1- Ask what they want of you (persuade you to buy
something? Hook your attention so you’ll view or listen
longer? Etc.)
– Step 2- Analyze the values or assumptions that the program
represents
– Step 3- Make your own judgment
Your Assignment:
• Mass Media Journal- for the next three
days, write down every example of
mass media you hear (commercial,
song, news stories, etc.) Next to each
entry write what the message was they
were sending you, if they tried to
convince you of something, if there was
violence involved, etc.)